Great Black Friday Retail Analytics - compliments of IBM!
Our mega Black Friday wrap report is now out and it's chalked full of data goodness. So grab a cup of coffee, fire up the analystics machine, and start the day off right with our Benchmark.
The headline: Black Friday drove a 9.5% sales increase from last year!
While Thanksgiving is starting to eat into sales, Black Friday continues to pay dividend for online retailers with a 9.5% sales jump vs. last year according to IBM’s real-time analytics.
Mobile shopping makes its mark on Black Friday as nearly half of online retail traffic came from mobile devices after beating the 50% mobile traffic mark on Thanksgiving. Black Friday mobile sales reached nearly 27.9% of all online sales, an increase of 28.2% last year.
New York City shoppers topped all online shoppers in Black Friday sales, according to the IBM data. New York was followed by Washington DC, Atlanta, Los Angeles and Chicago.
In the battle of mobile devices, smartphone users were driving the most traffic on Black Friday, but it was tablet users who converted more sales.
Health & Beauty and Home Good online outlets were among the big winners on Black Friday according to IBM data analytics reports. Health & Beauty sales surged 56.9% while Home Goods built a 43.2% increase.
Facebook users coverted orders at nearly four times as many sales than Pinterest on Black Friday. Facebook also drove a higher average order value ($109.94) compared to Pinterest ($100.24)
Summarized -- Here's other Top 8 Factoids:
- Mobile drives over 49.6% of all online retail traffic on BlackFriday
- Mobile drives more than 1/2 of all online retail traffic for 1st time on Thanksgiving
- NYC is the #1 shopping city! Top cities for online retail sales on BlackFriday: NYC, DC, Atlanta, Los Angelos, Chicago
- Smartphones drive clicks but tablets drive cha-chings on #BlackFriday
- Retailers get more targeted with the #BlackFriday email promotions sending 11% fewer messages
- Apple iOS takes nearly 4x bigger bite of #BlackFriday mobile shopping sales vs. Android
- Apple devices drive more than 2x traffic to online retailers than Android and Apple iOS shoppers spend $121.86 per order vs. $98.07 for Androd – a 24% difference!!
- Facebook users convert sales at more than 2x rate of Pinterest on #BlackFriday
The evolution of retail: EyeQ and RosieApp from North America Regionals move on to SmartCamp Global Finals
We're seeing an incredible transformation in retail right now driven by Cloud-Analytics-Mobile-Social (CAMS)! Nowhere was this more evident than at the US Regional SmartCamp Finals recently. The winners chosen by our crack judging team of VCs and startup experts both had something in common: they are transforming the customer experience for retailers and brands.
eyeQ gathers data about in-store customers to help retailers understand how purchase decisions are made at the shelf. How does the customer react to a given product? What role does gender bias play? How much time are they taking to make a purchase decision? eyeQ collects all this information on the Bluemix cloud platform, giving brands better customer insight. (Follow them on Twitter @eyeQinsights)
Likewise, Rosie makes it possible for small and medium-sized brick-and-mortar stores to offer a robust online shopping experience for their customers. They collect data on a shopper's buying habits and then translate that into an enhanced online shopping experience. Their platform brings together the whole retail supply chain to deliver exceptional customer experience. The mobile-based RosieApp lets customers keep control of when their key groceries run out and order and deliver them automatically! A powerful recommendation engine suggests relevant products. (Follow them on Twitter @RosieApp)
Winning their second People's Choice Award, BeehiveID's solution for authenticating online identities clearly has a popular following of supporters and customers. Their solution is a critical service in our increasingly mobile and online lives! (Follow them on Twitter @BeehiveID)
Congrats to all our winners! And we look forward to seeing eyeQ and Rosie at our SmartCamp Global Finals!
Helpful links:
eyeQ -> http://www.eyeqinsights.com/
Rosie -> https://www.rosieapp.com/
BeehiveID -> http://beehiveid.com/
Content transformation and Fire fighting: Two startups make it to Global Finals!
What do two startups, one with a solution in content transformation and the other with a solution in fighting forest fires, have in common? They are both heading to the SmartCamp Global Finals! Stelae Technologies and Insight Robotics won our SmartCamp Asia Pacific Regional!
Stelae Technologies, winner of SmartCamp India, has an automated solution that enables an end-to-end workflow for information management. With at least 70% of cost savings over current solutions, theirs is one platform for multiple file types (PDF, Word, ASCII, etc.) and enables rapid turnaround times for converting files into multiple output formats (XML, S1000d, XBRL, etc.).
So, imagine if you had access to a single platform that enabled you to create, manage, and convert multiple file formats. That would be a huge time and money saver!
And I really love what Insight Robotics, winner of SmartCamp China, is doing to prevent forest fires. Just last year in the United States, over 9.3 million acres of forest were lost to fires! Just think of how many acres globally are lost! Thankfully, Insight Robotics has a solution to address this global problem.
Using thermal imaging sensors and advanced artificial intelligence vision technology, Insight Robotics solution allows fire fighters to quickly locate a forest fire, giving them a jump at extinguishing the flames. So precise is their solution that is can spot fires as small as an area of 2m x 1m within 5km radius!
Congratulations to Stelae Technologies and Insight Robotics! I'll see you both at the SmartCamp Global Finals!
Helpful links:
Stelae Technologies -> http://www.stelae-technologies.com/
Insight Robotics -> http://www.insightrobotics.com/
Infographic: IBM Digital Analytics Predictions for Black Friday!
IBM ExperienceOne Benchmark Live
ibm.biz/BdESmh
IBM Digital Analytics Benchmark Hub
ibm.com/benchmark
Holiday Shopping Predictions Report
ibm.biz/BdESm6
2 Latin America Start-ups to watch! They Won Their Regional Finals by transforming industries!
Two Latin American startups changing the way brands and bands interact with their fans! These change moments will help to transform an entire industry!
Have you ever stood in line to hear your favorite local band? From my experience, that seems to be a universal thing to have to do to hear your favorite band perform. But what if you could just watch them live from your living room couch? What if you could participate to more personal performance delivered through an app?
That's exactly what Netshow.me does! Winner and Judge's choice of our SmartCamp Latin America Regional Finals, Netshow.me is a live-media channel for online marketing, promotion and performing! Their solution can literally strengthening the relationship between broadcasters and performers with their fan base! Live streaming broadcasts can give bands total freedom and autonomy to perform whenever and wherever they want. Very cool! Follow them on Twitter @Netshowme.
The People's Choice award went to Store Level, a provider of real time in-store execution monitoring using crowd sourcing and mobile technology. Store Level's mobile app allows consumers to execute social media-type missions based on the brands' needs.
In exchange for their work, they can receive cash rewards! Think about the possibilities! Using Store Level, you could actually get paid helping out the brands you enjoy most! Simultaneously, brands can analyze the results directly from their cloud-based dashboard. Talk about a mobile workforce!
Congrats to our two winners, and we look forward to seeing Netshow.me at the SmartCamp Global Finals!
Helpful links:
Netshow.me -> https://netshow.me/
Store Level -> http://storelevel.com/
Social Business Is Growing and Morphing !
I was re reading the recent ibm.biz/SocStudy on social business impact! If you haven't read it, please take the time to comb through it!
Some things that struck me!
First, enterprises are rapidly adopting, investing in and achieving business outcomes from social. In fact, Pacesetters, those who are exceeding in the market, are 4x more likely to embed social into both their internal and external processes! 43% of the best embed social into their processes but we need more to think this way! Social is not a channel, but a more effective and efficient ways to transform business processes!
But how do they approach social? Organizations tend to deploy clusters of capabilities together, each aimed at achieving a specific goal. Most are driving both internal and external collaboration but the #1 social entry point for most organizations deploying is on a client engagement mobile app.
To ensure success, these organizations are building, educating and protecting the workforce. 82% of these companies also recruit their employees via social networks.
However, most of these organizations are using social analytics to support their decisions, not for making decisions. For instance, 70% of those who are deploying social analytics still DO NOT USE THEM to influence marketing decisions - still rely on gut feel!!!!
Employees are critical in the battle for mindshare and relationships online! 43% of those deploying rely on employee evangelists to spread the word
Visit ibm.biz/SocStudy to read the full study and start driving your social business impact!
