TGIF: Don't automate the personal touch!
Our Friday Short piece of Social Advice is Let your brand shine through!
I love this advice that came out of the Social Shakeup in Atlanta! " Never automate the personal touch, When you put out content, your personality and value comes in and you don’t want to automate that."
You can automate amplifications, but you cannot automate relationships.
How do you let your personality shine through? Identify your power users and influencers, understand who they are and build real relationships with them.
Your Secret Weapon: Video is about engagement and retention!
I love video blogs! Video is so trusted and engaging! Now I know that retention is also stronger!
Use video whenever you can !
3 Things I have learned from my daughters about Disruption and Social
Yes, my 2 daughters have shared with me
- Dude Perfect. There are 5 guys who were friends at Texas (and a Panda) that have a cool and fun YouTube channel. They started with basketball tricks and earned "endorsements" from their videos. Now they do comedy like sterotypes and more sports tricks. Now they have added games, books, and more. What I learned: My daughters love the quirky video fun and can't wait for the next episodes. Their use of social is amazing and they have taken their passion and used it as a great example of the power of social and passion!
- Augmented reality (AR) art. My daughters recently showed me 2 postcards with art on them that came alive with a small AR app on my phone. Simply put -- wow! The art came alive with flames that were painted and then on the phone it was real! What I learned: The world is changing to such a visual experience. My daughters expect an experience -- whether it is AR or IoT sensors embedded to create an experience. A good lesson to learn and experiment with!
- They want our help. My daughters showed me today this note that a mom wrote to her son's facebook friends. They wanted to chat on it but it was interesting that they "liked" reluctantly what the mom had done. What I learned: Kids do like help on social. My daughters AHA moment was her telling me that the accountability I have with her on Instagram helps her maintain "her" standards.
Infographic: Power of Silicon Valley Entrepreneurship
I love this Infographic of the Silicon Valley ranking of cities for entrepreneurship!!!
The top 5 scores were:
- Menlo Park,
- Mountain View,
- Palo Alto,
- Sunnyvale,
- Redwood City
Did you see that there is a geographic dominance of Northern California? The top 4 Silicon Valley cities in the MIT rankings possess 20 times the average start-up quality as California's median city!!!! WOW!
