Where in the world is Sandy? Social Media Matters in Hong Kong and China! #ls13 #socbiz #ibmsocialbiz
Our Social Business World Tour now has taken me to Hong Kong/ China. Ogivly has a great show called "Social Media Matters" and it was again a sold out affair. They had to figure out how to fit 500 seats into the expanded room and we still ended up with people standing!
The conference was mainly focused on Marketing. Per the IBM CMO study, 71% of CMOs regard social business as their #1 priority in managing the shift to digital marketing. CMOs are looking to deliver value to empowered customers, focus on customers as individuals, and reveal preferences and trends hidden in data. Foster lasting connections while stimulating customer relationships and offer tangible incentives if you can leverage social to engage throughout the customer lifecycle.
#SMMASIA was a trending topic and here were some of favs -- Twitter Style! My Top 10!
1. Opening of Olympics - 10 million tweets on twitter. On Chinese microblog site weibo - 119million
2. IBM hit the nail on the head - have to have processes in place for social biz to work
3. Renren users use their real name, which is not commonly seen on other Chinese social platforms
4. A year from now, we will be talking as much as about WeChat as we are about Weibo. - Sam Flemming, CIC
5. From IBM CEO Study, Social at the top: 16% of CEOs use social to connect with customers
6. 70%+ people in hong kong follow brands on LinkedIn - they welcome and expect interaction
7. 400 million video views on YouKu Tudou every day. 62% from licensed content like drama and movies.
8. If fans love your brand, those fans will have your back.
9. Wu Sheng of Jingdong: "does the customer return? That is all that matters. The rest is just fluff
10. Last year, less than 1 out of 10 mobile phone purchases in China were smartphones, now 1 out of 2."
Japan Gets Social! What's your favorite Connections 4 Focus? #ibm #ls13 #ibmsocialbiz #socbiz
IBM had a CIO Magazine sponsored "Social means business" event in Tokyo with a sold out crowd! What a difference a year make! Japan is rocking Social! The question went from what's social to how do we get started?
The message was clear around the IBM Platform for Social Business! (see below) The Platform has Social Content, Networking and Analytics -- the core of function required! And that as was said in the Panel, small tools cause big problems an integrated tool that you can use in bite size chunks if what is needed!
IBM's announcement of the Platform including cool new news on Connections 4 was 3 dimensional!
And here's our very own Japan leader on those thoughts!
[youtube=http://youtu.be/etU4t6B3usI]
What's YOUR favorite Connections 4 new focus? I'll preview more in the next days but here's a sneak peek!
Where in the world is Sandy? Japan with the IBM Social Business Launch! #ls13 #socbiz #ibmsocialbiz
I am now in Japan with our IBM Japan Team!
We have a full agenda of launching our IBM Here are some of the Social References we will be sharing!
- Omron Corporation, a global leader in the field of industrial automation. Headquartered in Kyoto, Japan, Omron Corporation offers approximately 200,000 products that span industrial automation, electronic components, social systems, healthcare and the environment. The world is changing the way they communicate leading Omron’s customers to change the way they communicate. All of this leads Omron associates to change how they communicate – especially as “Knowledge is a crucial factor to win business”. The program started in Onrom Europe connecting employees. Next phases will connect employees to customers, customer to customer, and expand scope globally. Their Solution Principles are built on the premise that IT is just a tool, and that embedding social into the process provides for Tsunagi (Japanese for linkage) of data and process and people!
- NOVIO and Tateyama a computer services company and an IT solutions and services provider leveraged IBM's Social Business in the cloud for improved collaboration and eliminated slow and inefficient e-mail and telephone communication between Tateyama and NOVIO Computer employees. The solution enabled distributed development teams to efficiently conduct productive, effective discussions about planning, developing and using the SFS solution. It has optimized teamwork, strengthened their client relationships and helped them achieve faster development of their products!
- Berlitz Corporation, a Japan corporation, provides premier language training services to corporate and government clients, students, and other individuals through 550 centers worldwide. To accelerate its globalization efforts and fully leverage its intellectual capital, Berlitz needed to enhance communication and knowledge sharing among its 12,000 instructors and other employees. Berlitz built an enterprise-wide SPACE collaboration area for social networking to enhance their employee effectiveness. They have fully leveraged their valuable intellectual capital by enabling employees, located worldwide, to communicate with and learn from each other !
Redirect Lightning! Social Employees are Energy! Social Business Coffee Break! #ls13 #socbiz #ibmsocialbiz
Social Business Coffee Break! For Social, should you do an Open Pilot or Closed Pilot? #ibmsocialbiz #socbiz
Happy Social Business Coffee Break!
Due to the announcement yesterday, our Coffee Break is today -- Tuesday!
I focused on the question from our crowd sourcing of topics you guys were interested in!
Our next crowd sourced section is "do you recommend an Open Pilot or a Closed Pilot for a social project!" Thanks for the input!
As always, I'd love to hear your thoughts"
[youtube=http://www.youtube.com/user/SOASandy?feature=guide]
Line of Business like CMOs and CHRO's have more funding for new IT projects than the CIO? Thoughts? #socbiz #ibmsocialbiz #ibm
Yesterday we announced the intent to acquire Kenexa.
During the US Open, we showcased these ads for the CMO! Why? Ressearch shows that for new IT projects, the line of business actually has more money than does the CIO! Thoughts?
[youtube=http://www.youtube.com/watch?v=sASogkieYn8&feature=player_embedded]
IBM announces intent to acquire Kenexa: Social Business ! #socbiz #ls13 #IBMSocialBiz #smarterworkforce
A Social Business Announcement today! We (IBM announced) our intent to acquire Kenexa, a leading provider of recruiting and talent management solutions. This acquisition complements our existing social business capabilities. while gaining actionable insights from the enormous streams of information generated from social networks every day.
Over the last few years, social media has become a very important consumer phenomenon! IBM believes that the real value is generated through application of the technology to transform the front office, like SOA did to the Back Office. Our leading clients generate successful business outcome and ROI like Cemex which was able to deliver its first globally branded product in 1/3 the time, or Reliance who reduced their operating costs by 30% by integrating social business into their branch based operations.
CEOs understand they need to more effectively leverage their human capital to create competitive advantage. Leaders are looking for new ways to transform their front office processes by enabling a smarter more effective workforce. People focused businesses generate 26% more revenue per employee and had 40% lower turnover rates!
Through our leadership in social business, IBM has developed a unique perspective on what is required to enable a smarter workforce! As a recognized leader in end to end talent management solutions, Kenexa brings capabilities required to enable a smarter workforce.
Kenexa has more than half of the Fortune 500 companies. It supports the Social Business strategy of bringing relevant data and expertise into the hands of business leaders within every functional department. How? To help create a Smarter Workforce!
1. It helps companies to build skills by assessing interactions to identify how value is generated to create compensation plans and to analyze data across teams to understand trends and adjust skills base.
2. It helps to transform culture and processes. By understanding the sentiment to identify issues and influencers to improve your culture and processes.
3. It helps to better engage clients. By evaluating sentiment to address issues, and analyzing transactional data and big data to understand what your clients need before they do!
With this announcement of IBM's intent to acquire Kenexa, we will help organizations to engage and enable a Smarter Workfoce!
Fourth Era of Branding -- Not like a Jellyfish Social Business Coffee Break! #ls13 #socbiz #ibmsocialbiz
Back by popular demand! Our Social Business Coffee Break!
[youtube=http://www.youtube.com/watch?v=isIzdYyHqeM&feature=g-upl]
SXSW 2013! I cannot wait! 4th Brand Era #sxsw #ls13 #socbiz #ibmsocialbiz
At my book signing at SXSW12, I was asked a very pertinent question by someone in the audience. "Who owns the brand experience?"
The brand has never been more important today and has never been more complex in all of it's interactions. If you look back in time, your brand experience was determined by a one to one relationship and it's influence was relatively contained. We are, however in the 4th Brand Era where the focus has shifted from one of individual experiences, to brands as a continuous, social, collective experience including customer, company and community. It's no longer enough to have a few brand stewards resting within marketing or sales, the social layer demands company wide adoption.
Companies need to assess first if they are culturally ready to listen and interact with this complex ecosystem and then determine their plan. How is this plan then integrated into, not only their marketing, but sales and IT too? How do they measure the brand discussions, assess favorability and mitigate a crisis that could potentially affect revenue.
How can companies take this one step further and collaborate with their customers to influence product development?
Companies who float on autopilot like jellyfishes on the currents of the day will end up unable to stay ahead. Do they have an underpinning social strategy or do they just look at social as a flimsy and check list layer?
These were some of the discussions that seeded my session idea for SXSWi 2013. The panel picker just went live yesterday and I would be most honored if you voted for the session and in addition left a comment on what you are looking to get from this session.
http://panelpicker.sxsw.com/vote/855
[youtube=http://www.youtube.com/watch?v=Wkn9CSdvrOk&list=UU5uf_n9qa5yQOGEXdGn2uKw&index=2&feature=plcp]
Accidental Social! #ls13 #socbiz #ibmsocialbiz
The 1988 film, "The Accidental Tourist," is about a writer of travel guides for reluctant business travelers, which detail how best to avoid unpleasantness and difficulty. Are you "The Accidental Social Business Manager", who has been asked to step in and migrate what was initially a casual solution to an intentional Social Business solution bridging departments and spanning within and external to your business?
If so, I do think that the Social Business Agenda can help shape where you need to go. Today, I spoke with 2 clients via phone who were that "Accidential Social" and were being asked to pick up the pieces.
The Social Business Agenda's objective is to help companies develop process patterns for 5-10 use cases that will drive strong business outcomes based on your goals and culture.
Part 1: Align Goals with Culture (this involves a cultural assessment survey)
Part 2: Gain trust through the development of a Trust plan and identify your Influencers based on your goals
Part 3: Engage the employee and client! Create an engagement plan taking into account gaming, mobile, portal, etc that appeal to the audience and goals
Part 4: Networked Processes. Select the highest ROI business process to start -- select metrics for the KPIs by process
Part 5: Design a Risk Mitigation and Reputation Management Plan
Part 6: Analytics, Social Analytics as the focus
From the movie, Leary was set in his ways. The way he lived, thought, and worked. He imagined that it would always be like that. Until an unusual woman showed him the way it could be!! Let us help you!
