Social Business Drive Success at Cemex! #socbiz #ibmsocialbiz #ibm #ls12
Happy Monday! I am a bit jet-lagged from my trip to Paris and Asia but jazzed to talk today about the value of Social Business at Cemex!
Some best practices from Cemex who won the Harvard management 2.0 award were:
Performing this mapping allows CEMEX to understand which business units are taking an active hand in their global initiatives, which countries they come from and even the particular individuals most involved.
Can you do this?!
[youtube=http://www.youtube.com/watch?v=94kHjVGZALo&feature=youtu.be]
Serious Gaming Examples for this Social Business Coffee Break! #socbiz #ibmsocialbiz #gaming #ls12
I am in Malaysia and was surprised by the number of Asian companies already using Gaming as a part of their Social Business Strategy!
Social gaming adds competitiveness! Take a listen!
[youtube=http://www.youtube.com/watch?v=xZGdJLgkwPg&feature=youtu.be]
Social Business Coffee Break ! Maximizing Intellectual Capital through Social! #socbiz #ibmsocialbiz #ls12
Happy Monday!
Today's Social Business Coffee Break is on Maximizing Intellectual Capital (or your best practices!) through Social Tools! Many companies have employees retiring, or employees change roles frequently and sharing those best practices will make a huge difference in the outcome of businesses. One company told me that they have a potential of 50% of their employees to retire by 2015!
Social tools can greatly drive a company to collaborate differently! Take a peek!
[youtube=http://www.youtube.com/watch?v=Ec6gZf7psYg&feature=youtu.be]
Don't do "Jellyfish Social"!! #socbiz #ibmsocialbiz #ls12 #gitomer
My daughter's science project was on Jelly Fish this term. (She is 13!). While helping her I learned some interesting facts about Jellies!
Top 3 Factoids:
1. Jellies have no brains
2. They consume too much and then spray out !
3. Do not learn.
As she completed the project, I thought about the implications of "bad"social - which I will call Jellyfish Social!
What is Jellyfish Social?
1. Brain not used. Some companies still seem to not use their brains in doing social! Gang, social is not about control. Those days are gone! Yesterday a company spammed Twitter with their "message". The comments were direct back to the company! LIsten to us, talk to us. Don't just do your normal 1 way message. Social means engagement. That's two way discussions. Not just pushing your message.
2. Consume and spray! No interaction. Jellies really don't interact with anything! They just spray their waste and go! The best social businesses interact. They get them to Comment (hint hint!) , Share, ReTweet, Vote, Badge, Watch a Video, or do something!!! You need move folks from being a spectator to being a participant. Maybe with a reward -- and that will be most for tomorrow ! Gamification to reward for action!
3. Do not learn. Those worst practices don't learn from the information they gather. Social is an innovation ignitor! The best companies innovate with their employees and clients. Yesterday I did a Coffee Break on TD Bank, a great example of listening and then changing. Sunlife, IBM, Cemex, Lowe's and others know that social can drive innovation. It helps turn an organization into a learning machine!
So my daughter did great on her project (thanks for asking!). And here she is!!!
Social Business Coffee Break! Transparency is key to Success! See it in TD Bank! #socbiz #ibmsocialbiz #tdbank
Today's Social Business Coffee Break is on the value that Social brings to every business! Transparency is essential in a successful Social Business!
Transparent is defined as being: Open and with a propensity to freely share skills, knowledge, and talent, and always learning. One who is transparent therefore believes that there should be no boundaries between experts inside the company and experts in the marketplace. Transparency embraces the tools and leadership models that support capturing knowledge and insight from many sources, allowing for quick sensing of changes in customer mood, employee sentiment, or process efficiencies. It utilizes analytics and social connections inside and outside the company to solve business problems and capture new business opportunities.
See how TD Bank puts this into practice!
[youtube=http://www.youtube.com/watch?v=krh59n3J0kc&feature=youtu.be]
Social Business in the (Smart) Cloud! #cloud #socbiz #ibmsocialbiz #ls12
I have been doing a lot of work with mid size businesses lately wanted to become Social Businesses. There is a great way to get started with a SmartCloud for Social Business! Check it out!
We (IBM) just launched a new, streamlined web site http://ibmcloud.com/social where anyone can learn more about IBM SmartCloud for Social Business.
What's especially exciting is that you can now purchase IBM SmartCloud offerings directly through this web site, from 25 countries across the globe, 24 hours a day. With just a few simple steps and a credit card,companies of all sizes can get up and running with our award-winning email, web meeting, and online collaboration tools. IBM's e-commerce tool provides flexible billing options to meet your needs, and you can add more accounts and services as you need them. It's never been easier to do business with IBM.
Click here to see our packages and "Buy Online" http://ibmcloud.com/social
The New Frontier - Legal Implications of Social! #socbiz #ibmsocialbiz #ls12
On Saturday, I had a great opportunity to meet Alaine Dollan and gain insight from her session on The Legal Implications of Social!
Some of the key points that I thought we all could learn from:
Policy for Visitors to your site:
- Terms of Use
- Privacy Policy
- Disclaimer about links
- Intellectual Property Policy
Policies to think for your employees!
- Employee Handbook should include .. intellectual property policy, social media policy, and privacy policy (Do you have these? )
- The Social Media Policy (see IBM's at http://www.ibm.com/blogs/zz/en/guidelines.html)
- Should define your company's attidue toward social networking
- State employee's access to social network sites while at work
- State whether employees can identify themselves as reps of the company
- Explain what disclaimers must be used
- Lists types of employees covered by the policy
Social Media Insurance:
- Does your general liability, product liability, professional liability, and commerical property liability cover Social Media incidents?
- Does your social media insurance cover First party, Third party and Personal Injury Claims?
Intellectual Property Infringement:
- The internet is viewed as a lawless zone! However there are rules that should be followed!
- Trademark infringement could happen from uploading designs, trademarks or logos (ask permission for these!)
- Purchase domain names so that you do not "cybersquat"
- Copyright infringement -- is your work protected? Is the Use Considered Fair use?
- Do you invite others to post materials on your social media page? Are they protected by copyright?
HINT: Review the Digital Millennium Copyright Act. And the Online Infringement Liability limitation act!
This work that was presented was very very helpful to me! I hope it is helpful to you! The second part of her session was on keywords and linking! Watch for that summary tomororw!
For a successful Social Business Project, you need both IT and Line of Business!
I get asked a lot about secrets of success for Social Business projects. One big factor is a 'two in the box" with both the IT team and the line of business -- like marketing, HR, sales, and other business leaders.
Let me know your thoughts for doing this in a successful way!
[youtube=http://www.youtube.com/watch?v=MWcePf43sv0&feature=youtu.be]
Social Business Coffee Break! Social Support Center! #socbiz #ibmsocialbiz #ls12
Our Social Business Coffee Break is on the Social Support Center!
This continues our focus on adding social into business processes as a best practice! Let me know your thoughts!
[youtube=http://www.youtube.com/watch?v=Qn4HHr-9mjU&feature=youtu.be]
Timing is EVERYTHING in Social Engagement! #socbiz #sxsw #ibmsocialbiz #ibm #infographic
A Social Business engages its client constantly ... participating in the dialogue! In order to do that, you have to leveraging the social tactics when your client is online!
I loved the below infographic (complements of Argyle Social) that shows many companies are off on their engagement timing! Are you one of those?!
