‘Tis the season for work apps on my tablet. HoHoHo - no SoLoMo! #IBMSocialBiz #socbiz #getsocial11
I love my iPad. How did I survive without it? And I am not alone. The use of tablets in business is on the rise. Increasingly, employees require enterprise connectivity from their personal smartphones and tablet devices, also known as the "Bring Your Own Device" to work trend.... not BYOB but BYOD!
According to IDC France, the tablet market is forecast to reach over 4.1 million in 2012, representing a 48% growth compared to 2011. The study reveals that 73% of business leaders surveyed currently allowed mobile devices to connect to their corporate networks!
IBM will make your holiday dreams come true with:
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Social networking for iPad: Available from the Apple app store at no charge for existing IBM Connections users. I use this everyday in my marketing and sales.
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Attend Online Meetings: I can attend online meeting from any tablet anytime and any where.
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Instant messaging: I was in the pilot for Sametime. Wow! This is extremely powerful. Anywhere I can instant message anyone anywhereAccess business documents
- Easier access to mail and calendar: I use this everyday
Lots of clients are using these SoLoMo functions today! ConMed Linvatec, other global organizations including Bekins Van Lines, Cincinnati Zoo, Cummins, VCC Construction, and schools like Virginia Commonwealth University.
Lower Internal Social Business Deployment Risk -- Get your employees onboard in 5 Steps!
Love this from the recent InformationWeek article! It was the topic of 3 of my Canadian discussions today with clients !
Businesses see the value of social networks, but not every employee does. Here are some tips for getting people on board.
1. Perform A Social Assessment. What do your employees know right now? A client today told me that his team was at a Kindergarten level. So start there!
2. Set Clear Expectations. Can employees speak on behalf of their company? Can they set up an internal community on fun stuff like soccer? Make sure all know the rules!
3. Put Expectations In Writing. We at IBM have a set of guidelines. It helps to guide and set expectations!
4. Provide Training. At IBM we provide intense training for our BPs and employees. Skills are very important to success.
5. Culture Eats Strategy For Lunch -- so get buyin from the top!
Heading to LeWeb in Paris - is it the #SXSW of Europe! Focus on #SoLoMo! #ibmleweb
I am heading over to LeWeb, a conference that promises to be the South by Southwest style conference in Europe! You don't know South By Southwest? You should. It is a HUGE conference on Social and the latest trends. Check it out at http://sxsw.com/interactive
Some cool things I see about LeWeb so far!
- It is in Paris -- enough said
- The theme is SoLoMo --> Check out my last presentation on this one: SoLoMo
- They set up a community for all attendees with different groups -- eating their cooking before talking about it
- Lots of European Case Studies there. For instance, Danone will be speaking![youtube=http://www.youtube.com/watch?v=5djlZFNEAP0]
I'll blog and tweet live from the event!
Bon Jour!
Social Business Coffee Break: How do you manage risk? #ibm #ibmsocialbiz #socbiz
Risk management is the #1 issue I hear about from the C Suite. So many want to "opt-out" of social because of the risk! But in reality, not participating is more risky!
Watch this informative video!
[youtube=http://www.youtube.com/watch?v=XRkYNV4xits&feature=youtu.be]
#IBM's Social Intelligence Center #socbiz #ibmsocialbiz #e20conf #ibmleweb
Some fun Social Business facts!
Did you know that IBM has a social intelligence office who's sole mission is to do monitoring?
We have organized our social intelligence system into three parts: 1) Social Research 2) Real Time Monitoring and Engagement 3) Social Relationship Management.
Our Social Intelligence Office launched October 2011, with 2000+SWG SME and 400+ IBM champions trained in social business intelligence is online 24/7. Social intelligence is about understanding and combining Social Networking with Business Intelligence. It is this combination that allows the true understanding of what the consumer thinks about their brand, and the competitive nature of discussions.
The goal is to make sure we listen and learn from our clients and influencers. Since Social enables large streams of consciousness, people willingly share their thoughts and views. Social media and the real-time web intelligence, affords for the acquisition of unprompted and more ‘honest’ and ‘real’ mentions. The scale of research is no longer restricted to a sample set that is defined by the limits of human capacity to gather and collate information
Also, IBM is not the only one! UK intelligence agency launchedcode-cracking competition on Web & social networks to attract new talent in Social Intelligence.
WebFluenz gave this example of why a company should have a Social Intelligence group! A car company had a surprisingly large number of cancellations which spiraled the company into fixing everything in their sales. Later, it was unraveled that there were a bunch of bloggers who had blogged about their disappointing after-sales service. If the company was online and was monitoring negative comments, they could have addressed these issues before they became viral and caused such colossal damages!
Do you have a Social Intelligence Center?
Social Business -- Internal Deployment outpaces External! #socbiz #ibmsocialbiz #ibm
From the 2011 Trend report of over 4000 clients, internal deployment outpaces external usage of Social. This survey was across 93 countries and 25 industries.
Social Business Coffee Break! Using Social to Generate Opportunities in #Sales! #ibm #ibmpartners #socbiz #ibm
I continue to value Social in sales efforts. As we close out 4Q and ready for 2012 (!), I'd love to hear your thoughts on how you leverage social in your sales efforts.
[youtube=http://www.youtube.com/watch?v=6pTUGm9YRW8&feature=youtu.be]
Social Business: Should we be thankful for Millenials? #Millennial #ibm #socbiz #ibmsocialbiz #e20conf
Thinking through Social over Thanksgiving, I pondered the age of Social. As my daughters look at me crazy at needing a mouse (why can't you just use your finger speaks one of the Apple generation), and my daugther's friend asks my husband what a modem is when he speaks of ancient history of computers. I see the milennial impact today on Social in a positive way.
At E2.0 in California, Molly Graham showed a fascinating chart on the differences in Millenial style. I loved the differences in her (and Facebook's viewpoint) of this new emerging culture. Kristen Cobbie wrote: Millenials feel they have a right to information and access to parts of the business that have traditionally taken years to get access to. Essentially, they expect that they have a right and the ability to make the company better.
While many view Millenials as needy, is this really a healthy need for feedback so that they can grow? Instead of being viewed as selfish, they view themselves as ineffective given the speed of the world if they cannot always improve their skills. Millenials are viewed as selfish in some circles but this could be their passion shining through. While they want ownership -- (some deem it too early), they view this ownership desire as their willingness to accept responsibility for the ownership of the outcome. And are they too impaient or just seeking new challenges
I love this Millenial style or frankly this view if motivates are accurate in all! Your thoughts?
Happy Thanksgiving and did you know? Turkeys are social !!! #socbiz #ibmsocialbiz #ibmpartners #thanksgiving
Since it is Thanksgiving and I love social so much, I wanted to know the linkage between being "social" and turkeys!
Surprisingly, turkeys are social animals. They enjoy the company of other creatures, including humans. They love having their feathers stroked. (Like we do on Twitter -- when someone retweets us!)
They live in flocks-sometimes rather large -- like we do in communities online. Whether facebook, IBM connections, or linkedin or like me, all!!!
In the Turkey flocks, they have a social hierarchy or ranking in which each bird is dominant over or "pecks on" birds of lesser social status. Is this what Klout is about?
Turkeys are not "territorial" and do not defend an area against other turkeys. Wonder if this is the same?
Happy Thanksgiving!
Social Fun Sells! #gitomer #sales #ibmsocialbiz
Gamification is the process of using gaming thinking and mechanics to solve problems, and engage users. And it is fun! Fun sells and drives engagement.
While some think this is just marketing http://www.bogost.com/blog/gamification_is_bullshit.shtml, I asset that the concepts have merit for our new Millennials as do many others who view this is the next big Social thing (http://kotaku.com/5833631/gamification-is-here-to-stay-and-its-not-bullshit).
And you cannot argue with the facts. A lot of games have bigger audiences than TV shows do , and much stronger engagement.
For examples include IBM. We use gaming for onboarding, demand generation, and education.
Farmer's Insurance uses gaming to generate new clients using Farmville as a sticky hook. They have a "blimp" with Farmer's on it that can be used to protect your crops and if you click on it, takes you to Farmer's landing page.
And Weight Watchers uses the point system to drive motivation .
What are your thoughts on gaming? Do you use it? Do you think you will?