Country music has all (3 of) the Social Business Answers! Crowdsource more!
Country music has all the Social Business Answers!
Yes, I confess, I LOVE country music. How could you not living in Texas? I two-stepped my way through a good part of my life! As I was crooning to some tunes today, I noticed that country songs really teach great social lessons.
Top 3 Lessons From Country Songs and lyrics!
1. Blame it all on my roots, showed up in my boots.
This lesson is all about being real. Yes, I have shown up to a wedding in hidden cowboy boots! In Social, you need to showcase your brand's personality. You can’t buy attention anymore. Having a huge budget doesn’t mean anything in social media…The old paradigm was pay to play. Now you get back what you authentically put in. You’ve got to be willing to play to play. To really do well in Social, you must be Authenticate. Wear your boots!!!
2. If the Phone Don't Ring, It's Me Not Calling You Up
Be an active participant. Those who comment are looking for information and engagement. Engagement with your active participants is about pulling them into more active involvement with your brand. An Active participant is someone that comments, rates, or authors content in a social networking system on a regularly basis. By communicating with these important folks regularly , you can build your brand army. Your brand army is a group of unpaid and paid advocates (that is, your employees!) that engage on behalf of your brand is invaluable. So ring that phone and answer! Do both!
3, Love Me Like My Dog Does.
Yes, your dog loves you no matter what! They engage you --- and jump up and down if you just walk in the door. How do you respond to your clients? What's your engagement and connection? Your emotional connection with your client or employee usually created by exceptional experiences that are integrated, interactive and identifying. A Social Business connects people to expertise. It connects individuals whether customers, partners or employees as networks of people to generate new sources of innovation, foster creativity, and establish greater reach and exposure to new business opportunities. It establishes a foundational level of trust across these business networks and thus a willingness to openly share information, developing a deeper sense of loyalty among customers and employees. It empowers these networks with the collaborative, gaming and analytical tools needed to engage each other and creatively solve business challenges.
I know there are more! Share another one with me while I 2-step away!!!
Holiday Shopping Trends Leverage Mobile, Social
Happy Social Business Coffee Break! Today we will focus on the season's fun of shopping -- discussing the latest trends from Black Friday, CyberMonday, and shopping for the holidays!!!
[youtube=http://www.youtube.com/watch?v=nrvS9VJ-4dg&feature=youtu.be]
36 Rules of Social Media Infographic!
As you guys know, Saturday is my posting of my favorite infographic!!!
This one has great quotes and insights on Social! ENJOY!
Social Business Video Blog on becoming a Social Business Bank!
I get a lot of questions on what does Social look like in a bank. We have shared many banking references where a bank has started their their journey to become a Social Business. In past IBM Connect Events, TD Bank, GAD and others have presented their journey!
Since this is a journey, we pulled together a view of what a Social Business based Bank would look like. We created Open Financial Network, a simulated world class bank, demonstrates the power of providing customers and employees with exceptional digital experiences. Experiences that are relevant, intimate, social, drive real value and keep them engaged - anytime, anywhere.
I'd love your thoughts!
[youtube=http://www.youtube.com/watch?v=aMkkFHmQLMw&feature=youtu.be]
BYOD, BYOC, and BYOA?! Coming in 2014?!
I just read several articles discussing the bring your own device (BYOD).
Bring your own device (BYOD) is an IT policy where employees are allowed or encouraged to use their personal mobile devices — and, increasingly, notebook PCs — to access enterprise data and systems. There are four basic options, which allow:
- Unlimited access for personal devices.
- Access only to non-sensitive systems and data.
- Access, but with IT control over personal devices, apps and stored data.
- Access, but prevent local storage of data on personal devices.
Benefits of bring your own device
Increased productivity and innovation: Employees are more comfortable with a personal device and become expert using it — making them more productive. Personal devices tend to be more cutting-edge, so the enterprise benefits from the latest features. Also users upgrade to the latest hardware more frequently.
Employee satisfaction: Your people use the devices they have chosen and invested in — rather than what was selected by IT. 83 percent of users considered their mobile device more important than their morning cup of coffee. Allowing employees to use personal devices also helps them avoid carrying multiple devices.
Cost savings: BYOD programs sometimes save budget by shifting costs to the user, with employees paying for mobile devices and data services. However, this often results in little to no savings, so do not base your decision primarily on anticipated savings.
Beyond BYOD --- are we headed to BYOC or BYOA?
So are we headed to Bring your own Cloud(BYOC) and Bring your own Apps (BYOA) ? With the API Economy, we may well be off in these directions as well!!!
Out of touch = Out of luck in business in 2014. Favorite 11 Tweets! #getrealchat
I was on a #getrealchat last night (they happen every Tuesday night at 9PM!), and loved some of the comments about what is coming in 2014!!
Here's my Top 11 Favorites!
1. Social raises the stakes. A crap customer experience is consumed as quickly as your ads are.
2. Social can amplify your service - at the same time as building advocates for your business. companies will teach employees to be social ambassadors. <-Yes a must happen!
3. 73% of CEOs say SOCIAL will be their #1 form of engagement experience in 2014..
4. Social gives power to the People! Makes the client more relevant!!
5. The battle is over, Mobile has won. Too many times I can get it faster via mobile in store than I can from a sales rep in store.
6. We'll see predictive social customer support in 2014 -- and it is called Waton!!!!
7. Social footprints will be used everywhere for recruiting, client support and more. 45% of our 2013 hires came social, old school hiring is dying fast Get ready!
8. Consumers can't browse every blog or newspaper available to decide what to read. Influencers will help guide their attention.
9. Before you get to big data, you need to manage your little data. We produce as much info in two days as all of the information ever produced up until 2003.
10. Great employee engagement leads to great client engagement. You cannot continue to be a great org externally if you don’t become a great org internally
11. Know your customer more than you know your klout score. ;) Focus where it matters.
In honor: My brief encounter with Mandela lasted a lifetime
I have met many "famous" people but none that have touched me like Mandela.
It was just a fleeting moment really --- I was with a key group that had traveled to South Africa. Since I was supporting a very important person from the US that was scheduled to meet with Mandela, I was told to stay in the background during the meeting. I was allowed to go into the room to learn and listen.
But I was pleasantly surprised when he didn't let me stay in the background but shook my hand and asked me some questions! His smile and demeanor made you feel like you mattered.
In that short instance, I realized what greatness really meant. Making everyone feel like they matter, listening, and leading.
He touched my life in 5 minutes or less. Whose life have you touched? Nelson Mandela once said, "It always seems impossible until it is done."
You can make a difference! Do the impossible!
Top Spots for Entrepreneurs - An Infographic
I now have responsibility for IBM's Global entrepreneur program. This program is extraordinary and focuses on helping start-ups grow to their full potential.
I was researching and found this infographic on the hot spots!
What I thought was interesting was that Chile has the highest percentage of female entrepreneurs and that those in Singapore work more hours than those in Silicon Valley.
Now, my current City of Residence, NYC, is rated #5 in the world!
Tell me your thoughts on this space!!! Sandy
Open up to Client Influence the Social Way!
Happy Monday! This coffee break is dedicated to those companies who always put the client first!
[youtube=http://www.youtube.com/watch?v=CF9DwAiDPZY&feature=youtu.be]
Leadership matters! One of the Top 5 Social Business Questions Answered!
One of the Top 5 questions people ask me is does it matter if your leaders are sold on social and the answer is YES!
Getting your executives to buy into the concept of a social business in most cases is something that they will either get straight away or not. Those who are switched on to “modern” technology will not need much convincing that implementing social technologies in the workplace will improve communications and enhance productivity. Those who don’t see the need for it, of course, require a little more persuasion.
However you arrive at their participation, they will most likely be nervous about stepping into a less controlled environment. It’s a bit like them going to the local swimming pool where all the employees swim. There’s no hiding!
How do you approach executives who are not Social?!
My advice to getting them into the water is to let them observe for a while. Get your enthusiastic evangelists publishing and propose that your leader checks in on these things. With their permission ask a public question. By that we mean something they will be happy to answer in public. Encourage your other trusted evangelists to do likewise. Use the fact that you have a team of enthusiastic users to vary the method of interaction. Ask in a forum post for a suggestion, ask in a micro-blogging entry something else.
Make it easy for your leader to get into the water by making it easy for them to answer. A couple of short sentences for the first few answers to things is all that’s needed.
Once you have the leader taking part, albeit on a light basis, we need to convince the leadership team that they too should look at taking part. That team will only see value in doing this if they see the chief doing it.
The leadership team will likely be nervous about what their own areas of the organization are putting into the social system – they will be concerned that their dirty laundry might be getting washed in public. Try to quash this concern. Remember that a social business is one which is engaged and transparent (and nimble).
Show your leaders that by participating in the system and answering cross-departmental or cross-organizational issues their area of the business shows its value. Remember – your value is in what your share – not what you know in a social business.
Commitment
Altimeter's report shows that only about 1/2 of executives are engaged. How do you get that commitment in your organization?
Having a strong commitment among the leaders in the organization sets the tone, volume and enthusiasm for the use of the system. Remember that in any organization the leadership team are essentially “celebrities” and when they post information or participate in the system the staff become engaged. As an analogy to this, while many people consider the old-fashioned two-page memo from the chief executive setting out policy and priorities to be deadly boring, everyone reads it. Everyone engages. So to get the engagement, to cross the social chasm, you need your leaders to start becoming more transparent.
You can facilitate this slowly by driving engagement from your core Social Business team from below. Encouraging the execs to take a more active role in forum discussions, making the technology available to them on their chosen mobile device and empowering the gatekeepers to your execs – the secretaries – are all good ways of driving top-down participation which in turn drives bottom-up engagement.
Reverse mentoring as a technique for helping with engagement. You should, however, consider preparing the ground by producing some executive training materials. An executive handbook – amounting to a maximum of 5 pages of tips and tricks, some one-to-one time, and perhaps a presentation provided to them on paper or some other medium to help them get into the concept are all good approaches. Above all show them that these are “special” materials – these are designed only for them. They are intelligent people and like to be treated that way. Give them the facts in tweet-size points.
Ask if you can check in on them from time to time. If you get their approval then MAKE SURE YOU DO IT REGULARLY. But not too regularly to avoid getting on their nerves!