You’ve probably heard the term “citizen developer,” but have you considered using citizen developers as a partner resource? Robin Jones’ quote from our Business Tech Trends webcast provides a great example of the influence citizen developers can have, even with large companies like Esri.

Robin-Jones
Citizen developers are creative hobbyists who build business applications for fun. It’s not their day job, and they typically don’t have the budget for expensive tools to help them build. https://ace.ng.bluemix.net Bluemix is a great example of a powerful, inexpensive tool for mobile app development. That’s why Bluemix is such a game-changer!

In fact, Pacesetters are twice as likely to leverage citizen developers!

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You might not expect to see a partnership between a citizen developer and a booming enterprise. However, our http://ibm.biz/IBMBTT14 Business Tech Trend study shows that citizen developers are not only partnering with enterprises, they are influencing the way companies like Esri are developing products, shaping APIs, and writing their business models!

On the webcast last week, Robin explained it like this. She said that citizen developers are extremely creative at pulling together multiple “best in class” systems and leveraging free and open source tools. When Esri, a provider of geographic information systems software, provides open source tools for citizen developers to use, the results are a whole new understanding of the tools and how they can be used!

For more awesome insight from Robin and our other partners who participated in last week’s Entrepreneur Huddle, http://ibm.biz/biztechhuddle register for the replay now!!