With over 2bn people with a social account, partnering with social networks can help you understand a lot about your customers says Patrick Salyer, CEO, Gigya. His solution interacts with platforms like Facebook Connect to tell you who your customers are, what they like, their behaviors.
For instance, joint IBM/Gigya customer 24 Hour Fitness uses Gigya to understand more about the interests of their customer base and know who is most influential!
[youtube https://www.youtube.com/watch?v=1cQo0CxGecE]