Digital tip of the week – Create customized LindedIn invitations for better engagement
Instead of the standard message “I’d like to add you to my professional network on LinkedIn” next time you want to engage with a prospect in this social network, try personalizing your message. You can include personal notes, explaining the context of your connection request or referencing a recent conversation, LinkedIn Group discussion or other event that brings you closer to your invitee. Be creative in 300 characters, including important common places you have with your prospect. This will help your invitation to rise above the “sales noise” your contact might be receiving everyday.
