Do you remember when we did the 5 Social Business Surprises? One of those was Germany’s leadership of the world in Social Business especially inside of companies.
Now, 2 years later, we see that the social business landscape in Germany is growing in leaps and bounds. According to forecasts by the Experton Group, social business investments for communication and collaboration in Germany are set to grow by more than 50 percent per year from 2013 to 2016.
The number of social business solutions available on the market is growing at the same rapid pace. To help customers make decisions within this environment, the Experton Group identified and assessed around 100 social business offerings. The Social Business Vendor Benchmark 2014 is the first extensive comparative study of its kind in Germany.
[…] as they think with their head and not with their heart. And yet, in the past years there have been efforts by many German companies to introduce social technlogies. Three of the most well-known once are adidas, Bosch, Continental. […]