I believe in having a Point of View. It is a competitive advantage and a bold move — what if your client doesn’t agree with your point of view. As an article I read said, many astute, compelling experts decline to speak with authority due to the fear that someone won’t agree!
I think having and stating your POV is essential!
My one beef are those filled with Buzz Words. Before you hit “Send,” purge your article of all “buzzy” terms. (Click here for a list I found today — thanks for the tips!!! )