This week’s theme is SoMo….which is the Social and Mobile codependency!  The example is Hilton.  Hilton Worldwide drive real business value, including:

1.Improved overall guest experience
2.Drive down cost
3.Set a standard for how hotels should be

Check out the Hilton iPad Custom Apps that drives competitive advantage – Virtual Concierge Application.   It features 

•Room-service menus (plus the ability to order food),

•Spa and fitness information (plus the ability to book appointments)

•Transportation, maps, & valet-parking information

including all the things you’d find on a printed compendium in the guest room desk drawer, such as room-service menus (plus the ability to order food), spa and fitness information (plus the ability to book appointments), transportation, maps, and valet-parking information. “If somebody wanted dinner, they could navigate to the menu portion of the app, look at images of the food, add it to their cart, click “check out,” and it would arrive at their room just as if they’d picked up the phone and ordered it.

[youtube=http://www.youtube.com/watch?v=QWkh0-ADzB0&feature=player_embedded]