Innov8 Success at IMPACT! Social Media Case Study!

I have such excitement from the announcement of INNOV8 2.0 at IMPACT in Las Vegas!

Did you see it– if not click me!!

The early results from INNOV8’s eNurture campaign shows that our click through numbers are exceedingly above industry average: 77.8% compared to an average of 25%.

In addition, since using opt-in registration is a barrier to public score posting, our use of tailored emails worked well where the content mirrors the gamer’s scenario interest really works!

Although it is still early, this has been a most excellent pilot for us to explore how we can use games to not only Train but to Persuade, thus showcasing IBM as a thought leader.