Line of Business like CMOs and CHRO's have more funding for new IT projects than the CIO? Thoughts? #socbiz #ibmsocialbiz #ibm

Yesterday we announced the intent to acquire Kenexa.  

During the US Open, we showcased these ads for the CMO!   Why?   Ressearch shows that for new IT projects, the line of business actually has more money than does the CIO!  Thoughts?

[youtube=http://www.youtube.com/watch?v=sASogkieYn8&feature=player_embedded]