Hot of the presses!
- 96% of companies don’t link internal & external efforts – Dachis Social Business Council, August 2012
- And if you do link them together as per McKinsey’s Web 2.0 Survey – calculating the average benefit increase of Fully Networked compared to only Internal or External — showed that “Fully Networked” companies achieve 3.6X higher benefit increase.
So how about you? Are you linking the 2 together?
Couldn’t agree more that it’s necessary to connect both internal and external efforts. The challenge is in the how. Thanks for bringing up the topic.
True! And I can help on the linkage! IBM Social Business Platform is made for just this challenge!