Most Valuable Global Brands: Coca-Cola, Apple, and IBM #ibm #interbrand #ls12 #ibmsocialbiz

Don’t know if you saw this report, but I checked out  the latest Interbrand report (this is in its 13th year).  Coca-Cola remained #1, and  Apple jumped sto #2, for its success in emerging markets over the past year.

For the ranking, Interbrand examined three key aspects that contribute to a brand’s value:

1. The financial performance of the branded products or service.
2. The role the brand plays in influencing consumer choice.
3. The strength the brand has to command a premium price, or secure earnings for the company.