Macy’s is dressing each customer with data and social!

I love this Macy's story of their use of Big Data and Social almost as much as I love shopping!!!!!

[youtube=http://www.youtube.com/watch?v=Vb1UJOxB1mY]

And read this case study! The highlights are:

  • Macy’s wanted its online store to offer a more personalized shopping experience so they established a more engaging and data driven website.
  • With IBM Big Data & Analytics, customer preferences can be combined with recent purchase histories to create personalized recommendations and promotions.
  • The result, called "My Macy’s," is a sweeping initiative designed to embed a customer-centric philosophy into every aspect of the company’s operations.

http://www.ibm.com/smarterplanet/us/en/madewithibm/stories/#!story/20

by sandraanncarter

Defense won the SuperBowl, but does it work in Social?

I was watching the SuperBowl and the verdict was the Defense Wins SuperBowls!

But does it win the Social Business game?

What does a defensive vs an offensive Social Business Plan look like?

Well first, for any plan you need to do a set of key tasks:

  • Have plan and set goals - you can't get where you are going without a goal!
  • Establish metrics for success
  • Know your audience
  • Hang with the right folks
  • Share your best stuff
  • Measure, rinse and repeat
  • Be You!

Defense:  A defensive strategy is to prevent the other side from scoring a point. Defense usually attempts to mitigate an opponent’s impact.

Defensive Social would be:

  • Listening to what is being said and then responding
  • Protecting identities and security
  • Having a plan for any kind of "blogosphere" attack

Offense: An offensive play will goes after the goal line aggressively.  

An offensive play would be more focused on:

  • Sharing Point of View to shape the discussion and then jump in
  • Joining communities to be a valued based member, knowing that you do not own your audience
  • Focused on the social relationship to influence

Just as in any great football game, you really need to do both to succeed!!! I believe that both are required to win the hearts of  your clients.

Both are needed to succeed --- Just ask the Seahawks!!

by sandraanncarter