Infographic: IBM Digital Analytics Predictions for Black Friday!
IBM ExperienceOne Benchmark Live
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IBM Digital Analytics Benchmark Hub
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Holiday Shopping Predictions Report
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Digital tip of the week – How to write a perfect LinkedIn summary
The summary section on your LinkedIn profile is your presentation letter to the world and the way you can encourage people to read on. Simplicity is key to have a good summary that will reflect and summarize the rest of your profile. Here are some recommendations:
- It should be detailed, but concise. But try to use the 2,000 characters available leveraging key words and phrases related to the role and the business.
- Be organized: try to not have your summary look too cluttered, instead break it up with Subheads and make it easy to read.
- Include your contact information. Make it easy for people to find you.
Digital Tip of the Week: Who’s talking about you or your company in Social Networks? Measure it!
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Digital tip for Friday – Cleaning up your Twitter account
Having a lot of users following your account in Twitter is a good thing... or isn’t it anymore? As @digitalnaiv, it is worth to focus on a vibrant network or in one that is out of date? If you want to have a healthy community of followers, based more on quality than quantity, you can use tools such as Tweepi to force people to directly unfollow you. This way you can leave out those who do not tweet anymore or have abandoned accounts. This is useful also for doing some clean up on the people or brands you are following.
The Digital Fishbowl
I overheard today someone discussing not wanting to live their life in a "fishbowl". And then I thought about our social world. We actually do everything in a Digital Fishbowl. The new generation (we call them generation C - connected and in control!) grew up this way and so it feels natural.
But what really are the benefits and the concerns to this new world?
Benefits:
- Sharing of information. Social networking enables sharing helpful information. Did you know that 52% of bloggers are parents who are seeking information to help their family in some way. And there are social support groups for illnesses, and technical support. I love this aspect about sharing in the fishbowl!
- Think global act Social. Social networking allows us the ability to communicate globally. I loved the fact that over 500 friends around the world supported me in my broken leg through Facebook, and twitter. For businesses, this implies that the global view can be learned.
- Social is the ultimate personality test. The digital fishbowl allows us to discover through social analytics the intrinsic traits that include what motivates you, what you believe, and your fundamental needs. Computers can derive people’s traits from linguistic footprints. That hasn’t been widely applicable before, because where do you get those linguistic footprints? Now, you can do that with social media and digital communications we have the big data we need!
- Efficiency. The digital fishbowl enables us to be more efficient. For businesses, they can crowdsource their next product or strategy. Sales can reach more contacts. Video makes our visits more social and less time consuming.
Some Cons:
- Lack of personal touch. The digital fishbowl can be addicting and many I know communicate now mostly through text, tweets, and facebook. You lose something in doing that.
- Anything that you do can leak out. And maybe before you want it to! There is a risk to being social ! (I think the risk of not being social is greater however!)
- You cannot keep negativity at bay -- and digital amplifies it! We see this in schools with cyberbullying and even with some companies. The biggest question that I get asked by small companies is how do I handled untrue remarks.
What do you think? Do you like living in a digital fishbowl?