Diving in Bonaire: 5 lessons of the coral reef & the Social Ecosystem! #ibmsocialbiz #socbiz
Last week I was on vacation and finally got to dive in Bonaire! We went with Bob from http://vipdiving.com! They were great. Even though I had a back injury, they helped me tremendously to dive safe and took us to 2 amazing dive sites!!! I'd highly recommend them to you!!!!
So what did we see on these dives? I saw tons of turtles, eels, barracuda, flounder, and colorful coral reef. But my favorite was a first for my dives ... I saw my first seahorse there! He was a bit red, cool, and incredible. Though I didn't get a pic, here's one from a pro that looks just like my sea horse!!!
YEA!!!!
But while I was diving I was thinking about the social ecosystem!! (Folks like Dachis, Jeremiah Owyang in the past have done the same!!!)
A few of my thoughts:
- What I saw: Seahorses hanging on for dear life like ... many companies struggling with Social. They cling to the past. We need to see that social is now a part of the business system. I'd love to help you embrace it!
- What I saw: Schools of fish being chased like...consumers banding together in communities, being chased by companies!
- What I saw: My guide searching for fish we had not seen like... companies approaching social in a focused way. Adding value, searching not for the masses but those consumers that matter to their business.
- What I saw: Tons of turtles having fun in the sea but working hard too. (Did you know that that marine turtles actively, and intentionally, remove algae from coral reefs) like: a great social analytics engine to remove the "stuff" that doesn't matter, and helps you identify what does!
- What I saw: Lots of color and coral formed overtime like a great community platform (IBM Connections!) that enables the different social networks to form! These tools are important and the security they provide enhances results!
Yes, I know many of you ask "do I ever stop thinking about Social?" Ummmmm....no!!!
