My favorite Infographic of the Week! What does Success look like for a Mobile App Startup!

 

I now get to manage IBM's Global Entrepreneur program.  I love learning about the new start-up business models and that's why this Infographic made my top of the list for this week!

Fascinating facts:

  • Top performers spent 14% of their time on marketing but did you know that less than 52% of start-ups save any money for Marketing?
  • Did you know that 68% earned less than $5K on their first successful app?

 

apps infographic

 

 

 

 

 


Watson Hot News !!! $1B, $100B, 51

Today IBM unveiled its plans to embark on a bold new direction with Watson by launching the IBM Watson Group, a new business unit dedicated solely to the development and commercialization of cloud delivered cognitive innovations. This is a strategic shift by IBM to accelerate into the marketplace a new class of software, services and apps that think, improve by learning, and discover answers and insights to complex questions from massive amounts of disparate data.

I am here in the room in downtown NYC at this announcement Event!

Through the IBM Watson Group, IBM will continue to provide our academic partners with the types of tools and resources needed to help students build the T-shaped skills (discipline depth and cross-industry breadth) needed to succeed in the era of cognitive systems. This includes new workshops and seminars at its headquarters on topics such as development skills and techniques, as well as networking opportunities for students, academics and professionals.

Following are key details about today's announcement:

  • IBM will invest more than $1 billion into the Watson Group, focusing on development and research and bringing cloud-delivered cognitive applications and services to market.
  • This will include commitments of $100 million in venture investments to support IBM's recently launched ecosystem of start-ups and businesses that are building a new class of cognitive apps powered by Watson, in the IBM Watson Developers Cloud.
  • The IBM Watson Group will have a new headquarters at 51 Astor Place in New York City's "Silicon Alley" technology hub, leveraging the talents of approximately 2,000 professionals, whose goal is to design, develop and accelerate the adoption of Watson cognitive technologies.

There are several other ways in the near future that you can learn more about the new IBM Watson Group and the way that cognitive systems will transform how we live, learn and conduct business:

  • Register for a virtual conversation on Jan. 17 with Katharine Frase, IBM vice president and chief technology officer, global public sector and Chalapathy Neti, IBM director of education transformation research about the role of cognitive computing in education.
  • Attend IBM Global Entrepreneur Week virtually or in person, Feb. 3-7, for online and in person venture and startup focused events including a presentation from Fluid, a startup using Watson technology to transform the retail industry.

As always, please reach out to us with any questions, ideas or opinions about the IBM Watson Group. We invite you, your students, colleagues and network to join us in the ongoing conversations about IBM Watson via social media using #IBMWatson. You can also watch this video series that brings the IBM Watson story to life.


Girl with a blog in 2014!

I have been reading all the 2014 trends for social!   One thing I found interesting was the number of articles that included blogging coming back -- I just share a few here!

The blog is back!

•Changes in the Google algorithm this year and the growth in Flipboard and mobile curation services are promoting renewed interest in the blogging medium.
And from Social Media Today,
 Blogging Will Remain The #1 Way To Generate New Business
Creating great content on a regular basis and driving traffic back to your site is going to remain the number #1 way to generate new leads. This means as a small business, if you don't have a blog yet, it's time to start one.
From Europe Trend report:
Blogging Rocks!
The blog content will be top of mind again in 2014.  Companies who do not blog will be left behind!

Here are 4 reasons you need to blog:

  • Drive traffic to your website
  • Increase your SEO!
  • Position your brand as an industry leader and showcase your POV!
  • Develop better customer relationships

Social Business Coffee Break: Interview with Janet Powers of Woman's Toolbox

[youtube=http://www.youtube.com/watch?v=m9ZAh9fSUMA&feature=youtu.be]


Saturday and my Favorite Infographic of the Week!! Millennials

Happy Saturday !    This one of my favorite infographic of the week on the new client -- the Millennial!   These folks are wed to technology -- so much so that 53% of them would rather give up their sense of smell than of technology!  WOW!

rise-of-the-millennials

 


Jingle Bells, Social Sells!

Happy Holidays and Merry Christmas!!!

I love social selling, and the impact it has on business.   Social selling is shown to drive measurable results.   The Best Reps are not just present in Social Media, they position themselves as credible and influential sources in customer networks.

In a recent joint study conducted by WetPaint and the Altimeter Group of the top 100 brands engaged in social media, a significant correlation was drawn between a brands depth of social media engagement and revenue growth. Companies that scored the highest marks for social media activity, on average had increases in revenue growth of 18% over the last 12 months, while social media laggards saw revenues drop 6% over the same period.

Tell me your experiences!

[youtube=http://www.youtube.com/watch?v=bSGCHnPNffs&feature=youtu.be]


NRF is coming! All my favorite things - social, mobile, and shopping!

Please come and join us!

[youtube=http://www.youtube.com/watch?v=eek45iMxD8c&feature=youtu.be]