Millennial Myths and Truths!
Not a shocker! Collaboration is valued highly!
In phase 1 of the millennial study, we found that 56% of millennials and 64% of gen x'ers value collaboration (boomers operate more independently) in decision making. Given that, there are things that really matter to these new workers (I love them too!)
Not just gut feel!
Millennials and Gen X'ers rely on analytics to help them make decisions (Baby boomers operate more on gut feel). For instance, Millennials love the analytics inside of email (like IBM Verse) help prioritize your inbox and make your day more productive using analytics.
Virtual plus In person matters:
One of the key findings from the phase 2 millennial study is in the way these new folks like to work. They like to meet in person but also virtually. Social collaboration matters to them. So training the team on how to use social on social selling ...During the sales cycle, make sure that you enable your sellers on social influence and selling. For instance, IBM has partnered with Hootsuite and sellers can get a license to help manage their social accounts.
For in person value, we have been building out our influencer network with the influencers that millennials listen to (e.g., TED@IBM). In addition, we have a world class social good focus. Through our IBM Corporate service corps, we deploy IBMers to do smarter city projects for local governments to give local citizens visibility to IBM and how we are helping local communities.
I have a team of millenials that have just started a weekly in person meeting because as they love the virtual work environment, that in person get together is also crucial.
Social -- Millenials are more careful
One big difference between Gen X and Gen Y, is their use of digital. We know that millennials grew up digitally and as such they are more careful in their use of social tools But because they know how to use the tools, make sure you take advantage of their knowledge. Have them do reverse mentoring to assist you in the workplace.
Make it real -- Influencers need to be authentic!!!
From #SMMW15, I loved Douglas Karr , the President and CEO of DK New Media, and his examples of powerful Influencer Marketing.
Authenticity is when your voice and input are helpful, real, verifiable and meaningful, A simple example of the power of authenticity is a viral video hero!
The Authentic Rap
Did you catch the YouTube video that a husband filmed his wife in a very authenticate set of moves, as she raps to a song in the car. It has about 18M views to date. And the song playing by Salt and Pepper received another 500K downloads through the Ellen Show.
The Brand "takes over":
Acura asked this "YouTube" star to do a commercial for them with their rap. I still like the rap in their new commercial -- but it only racked up 172K views on YouTube "Drive like a boss". Why? It was not as authentic because of the heavy branding.
Why?
The second video is very branded, and not as authentic. The big question is how do you leverage an influencer in an authentic way?
Doug's 3 top pieces of advice:
1. Leverage influencers that have an audience that matches your audience.
2. Find influencers who are willing to share the story with their audience.
3. Measure the impact of the influencer
Friday Top 6 Favorite Quotes to Inspire
1. Nobody who ever gave her best regretted it. George Hala
2. Entrepreneur is a state of mind, not a job title.
3. Make your crazy ideas stick.
4. Being you can be your niche.
5. What could we accomplish if we knew we could not fail. E. Roosevelt
6. A tweet only lasts 60 minutes.
It's IBM at the Jimmy Kimmel Show during SXSW!
Yes, IBM BlueMix, IBM Verse, and IBM's Global Entrepreneur Program played a starring role in the Jimmy Kimmel show.
This short video showcases the energy in seeing IBM showcased with our Partner Mutual Mind and our IBM Cloud!
We featured #GuillerMoInAustin and you too can get tickets to go by heading by the IBM Cloud @Startup Village in the Hilton !! It is a must see event!
How do companies engage millennials? Lanie Abisdris explains! (Coffee Break)
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Love Growth Hacking? How about Career Hacks -- Download the ebook!
Join me in this Geek Girls Are Chic community! Community
And download this ebook! http://bit.ly/sandy7hacks
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SXSW Day 2 Summary: Career Hacks, Run your business like..., and IBM Cloud !
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