Trend #1: Value of Social Sharing is > Information Hoarding
Happy Monday!
Today we are starting a new series of the Top 5 Trends in Social today -- actually involving Social, Big Data and Analytics.
The firs tof the trends is the shift in information value. To illustrate, when I went to school, value was placed on what I memorized. Today, it is about what I share. One of my daugther's assignments at school was to find the answer to a question and prove the answer was from an expert who could be trusted!
Take a look at how this trend applies to business!
[youtube=http://www.youtube.com/watch?v=cYuMSIzuX14&feature=youtu.be]
Who is the smartest in the room? Social can tell you!
Ask a social executive, ‘who is the smartest in the room?’ and she will answer: the room. (Now, since she answered this way, does that make her the smartest again?!)
Why? The Fortune 500 lose “$31.5B a year by failing to share knowledge” according to Lisa Quast, Forbes Online. The "room" is the group that generates ideas because they are closest to the clients and the market. But only 25% of companies are good at Idea Generation & Idea Conversion.
So yes, that executive who can harness the power of the room, wins everytime!
[youtube=http://www.youtube.com/watch?v=gnb4onPPbAs]
Sweet tea and screen doors. Social Businesses could learn alot from them!
Yes, I am southern pure as they come! I love my sweet ice tea, grits with butter, screen doors, and Kudzu.
In the summer, the screen door is an essential element of everyone's home. The screen door's entire point is that it's not a barrier. Its job is to open easily. It is a welcome to all visitor's and friends that approach it.
Is your social media site like that screen door? Does it open and welcome others in?
Tips to make your site as welcoming as that Southern Door!
- Do you make people type in that "code" to enter? Don't!
- Is your site mobile friendly and usable?
- Do you have stellar content ? Content is Queen!
- Is Video part of your strategy? Video is the highest trusted media! Use it wisely!
- Do you have a Twitter Widget on your Home page to engage your audience? (Check out my blog on IBM Voices!)
- Can you feature other guests on your site?
- How do you listen? All relationships listen first!
- Are your employees empowered to really represent the brand on your site?
- Have you chosen the right social tools that welcome your audience? For instance, if you are selling to men, Pinerest may not be the best first choice.
- Do you constantly review the feedback and make changes to adapt and change?
New role at IBM! Ecosystems on #Analytics, #socbiz , #Mobile, #Cloud & Big Data & Entrepreneurship
I am truly excited to be taking on a new role here at IBM! As General Manager of Ecosystems, ISVs and Entrepreneurs or our IDR group, I look forward to the opportunity to work with a wide range of talented and innovative business partners, clients and IBMers to help enhance IBM's position as a leader - fostering growth and success through influencer partnerships. I'm hitting the ground running. Here's a few areas I am focused on...
First, nurture our Startup partners so we can achieve more together! IBM's commitment to the entrepreneurial community is stronger than ever and will continue to grow, as evidenced by the success of the
IBM Global Entrepreneur Program
Since 2010, this program has helped launch more than 500 new businesses in key areas such as green energy, health care and transportation. How? By nurturing startups, bringing them into our 121,000-strong business partner ecosystem and helping them get their technologies ready for market. IBM's work with startup companies helps us build and strengthen new markets such as cloud, mobile and big data/analytics. It also extends our geographic reach -- for example, to companies like Sproxil in Africa.
Second, continue to grow the IBM SmartCamp initiative. Past SmartCamp participants have gone on to generate more than $90 million in VC/Angel funding following their work with IBM. With your help, I intend to deepen our commitment - focusing on nurturing and deepening our relationships with Startups so we can achieve broader success with more partners.
Finally, in an effort to spur ecosystem growth, we will focus deeper on our fundamentals: drive awareness to recruit new ecosystem partners; work closely with partners to enable our technologies with their solutions; and actively drive our go-to-market activities and sales engagements.
We will continue to focus on strategic initiatives, including Smarter Analytics, Social Business, Mobile and Cloud computing and our overall Big Data strategy. And we will show our partners and customers how they can use IBM expertise and resources to drive results through our "Learn - Build - Sell" model:
Learn: Understand the benefits we offer our partners and increase their technical and business expertise
Build: Differentiate partner solutions using our resources, and collaborate with leading technical experts
Sell: Expand the ecosystem network and drive demand for joint solutions
With our combined energy, innovation and expertise, I'm confident we can make it happen.
Time to get moving and I'd love to hear from each of you on how I can assist!
Safety is a great Social Business Use Case!
Happy Monday! Today's Social Business Coffee Break is featuring a surprise use case --- Safety. I love this one as it does have high ROI in reduced worker's compensation but the ROI I love is saving employees from injury.
Take a listen!
[youtube=http://www.youtube.com/watch?v=7zTS5uh2RFI&feature=youtu.be]
Social Media Tip of the Week – 3 Social Media sins you should avoid
Social media is a great way to connect and work with people. But don’t make these mistakes in the business world of Social Media:
1. Not responding to messages, post, tweets or comments (-> Social Media means communication!)
2. Sharing every little thing you do or like (-> not everything is for the public world to see)
3. Using every Social Media site ever invented (-> not every platform is relevant and useful for everybody)
Socialytics!
Did you know that CEO’s & CIO’s identified “Insight & Intelligence” as the number #1 focus over the next 3-5 years? Doing Social without Analytics really doesn't make much sense in today's world.
According to IBM's CEO Study, C-level executives are worried about enhancing customer loyalty and better understanding what customers want.
We are calling this Socialytics -- a way that companies can simply collect big data across the social spectrum, and within seconds conduct complex analytics functions that show what your customers are saying and buying. What your competitors are saying and doing. And what is happening in the markets in real time.
It is the combo of Social + Analytics + Big Data!
Essentially we are providing valuable insights and intelligence to business executives so they can make more informed business decisions.
I think this is core to Social -- being able to combine the analytics with the social data.
Innovation is a Social ROI winner!
Happy Monday -- grab that cup of coffee for your Social Business Coffee Break!
Today we are continuing the series on Top Use Cases driving strong ROI for companies around the world.
Today's focus in on innovation -- that #1 rated item for most companies per IBM's CEO study.
[youtube=http://www.youtube.com/watch?v=gnb4onPPbAs&feature=youtu.be]
IBM Voices -- Explore IBM's Social Expertise!
I am very excited about IBM drinking its own champagne on Social This experience is invalable in being able to communicate Social to all of you!
I wanted to share with you IBM Voices today.
What is Voices?
IBM Voices allows you to discover the most valuable social content shared, created and discussed by IBMers.
You can use the site to connect and participate with key thought-leaders and subject matter experts around the technology and business issues that are most important to you.
Try it --- for your use of value to you on the IBM expertise! But also for the potential to do this for your company too!!
Woo Hoo! Today, I am top of the list.
https://www-304.ibm.com/social/aggregator/voices/voices