Social Lessons Learned from the Beach! Integrate!
Summer!
Ahhhhh! I love the summer and what better summer fun, that being in the ocean. I love riding the waves .. and you quickly that another wave is always coming! There is always the next one ---that provides continuous action. So your plan of attack is ride the one, and for the best, combine their power!
The same is true in Business. Make sure you are taking into account the consolidated effect!
Did you know that less than one-third of marketers have integrated social media and mobile marketing with other campaign? The State of Marketing 2013, IBM's Global Survey of Marketers
Since 68% of social networking is done on a mobile device, the lack of combining the trends that come on top of one another is a non competitive view!
How might you accomplish this integration? Combine location, customer identity, and customer interactions to personalize mobile apps
It seems that customers in banking, retail, travel, and media and communications are prioritizing their mobile strategies and many have deployed or will soon deploy mobile applications. Amex’s mobile app presents personalized offers based on a variety of things, including location – In addition to a customer’s purchase history, aka “spend graph”, and current location, Amex allows users to further personalize offers based on in-app thumbs up or thumbs down ratings, which informs the future deals that surface. Learn from existing customer data and from real-time feedback from users.
BUT, it is important to recognize that “context” is more than “location” – e.g., an unhappy customer is an unhappy customer anywhere (still wouldn’t want to target them even if they’re near a store that they dislike)
You are never too old to boogie board -- or to social network!
In my summer vacation series, here's my next lesson from the beach!
I got to use my boogie board to surf the waves and the wave pool! What I learned is that you are never too old to boogie!
[youtube=http://www.youtube.com/watch?v=roQxFb0B9Pw]
Just like you are never too old or too high in a company to use social networking. The fastest growing group on Facebook are those over the age of 55! Did you know that 32% of top CEOs have at least one account on a social network! The % of CIOs who say that social is important to their business has more than doubled in the last year per the MIT Sloan Management Review.
What are you waiting for? Catch the wave and boogie!
Trend #1: Value of Social Sharing is > Information Hoarding
Happy Monday!
Today we are starting a new series of the Top 5 Trends in Social today -- actually involving Social, Big Data and Analytics.
The firs tof the trends is the shift in information value. To illustrate, when I went to school, value was placed on what I memorized. Today, it is about what I share. One of my daugther's assignments at school was to find the answer to a question and prove the answer was from an expert who could be trusted!
Take a look at how this trend applies to business!
[youtube=http://www.youtube.com/watch?v=cYuMSIzuX14&feature=youtu.be]
Social Business Adoption Best Practice #3: Governance and Policies are crucial! #socbiz #ibmsocialbiz #socialbusiness
We have documented a great set of best practices for Adopting Social Business. With only 22% of managers saying they are "ready" for social, we need to focus on the governance and policies to enable the organization to drive success.
Take a listen to our third best practice!
[youtube=http://www.youtube.com/watch?v=SBI3eEca2b4&list=UU5uf_n9qa5yQOGEXdGn2uKw&index=1]
Japan Releases Get Bold with Social Business in Japanese! #ibmsocialbiz #socbiz #socialbusiness #ibmconnect
At IBM Connect 2013, the Japan Team released the Get Bold in Japanese!
A group of 50 clients and business partners showed up for our book reading and session!
Take a peek!
