Building an employment recognition system at Honda with IBM Partner Kango Gift!
[youtube=http://www.youtube.com/watch?v=IzQ-CqpQ2J8&feature=youtu.be]
Social Business Myth Busters!
Happy today in Orlando at IBM's Connect 2014, one of the largest social conferences in the industry!
Today is a fun Myth Buster day! Enjoy!
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Social Business is all about People! In 2014, 3 Big Priorities!
Social Business is about 3 things:
1. Empowering People to activate a digital ecosystem!
2. Trusting People to create an authentic, and effective way of working!
3. Understanding people through actionable analytics
To be a strategic Social Business, start with Empowerment! It is a great way to start in 2014! Empowerment starts at home -- with your workforce -- and then extends to partners and clients.
With those empowered employees, your business processes will become more competitive.
To be your best in this new year, you need to Understand People and their choices and decision making ability. Analytics is your best friend!
Social selling: Tip #5 Build your social graph!
Happy Monday!
We are continuing our social selling series and today will focus on one of the top 5 pieces of advice for strong selling in the blogosphere!
The Blogosphere is a connected community of all blogs and their interconnections, including micro-blogs, LinkedIn, Facebook, and so on. Essentially all social tools online.
Have fun building your social graph!
[youtube=http://www.youtube.com/watch?v=aR7NOuZ0OO0&feature=youtu.be]
Mixed Audiences into today's Social Business World
Today, I was chatting with a client who proclaimed that he wished everyone was using social! The world would be so simple!
Yes, it would but we don't live in that world --- and won't for a few years.
Today, I see us having 3 types of people.
- Digital Natives. These are people who grew up online and in social networks. They work in a collaborative fashion -- they grew up this way. They do not do email or even answer phones. (Note: The post-millennial "digital native" was a term coined by U.S. author Marc Prensky.
- Digital Immigrants. These are people who have not grown up digitally but have taken to the new social world and use the tools like a native. They have a foot in each world... being able to leverage email, and traditional forms of collaboration, with the new world.
- Non Digitals or affectionately called The Analogs. Yes we all know they and they are in very significant places of influence today. They email, they dictate, and they don't use Facebook. These are some of your best clients, so you cannot leave them behind.
Yes, and today there are digital outcasts. These are folks who would grow up digitally but globally have not been blessed with the resources to do so. Many companies are working on these issues which I believe must be fixed before we do see people across the globe plugged into the "AORTA," which is Always On RealTime Access, a term coined by Mark Anderson, the chief of the Strategic News Service.
What do you see? How long before the Natives overtake enough influential positions?
Social Business Lesson: What is reflected?
As I was at the beach this summer, I caught this gorgeous picture of the moon reflecting on the water!
It got me thinking about how social reflects your company's culture and for you personally, your personal brand. Social really reveals all the parts of your culture -- good , bad, and neutral.
The moon's shine above in the picture is ampliflied by the water, just as your company's cultural elements are amplified by social.
One of my favorite quotes is:
"Social doesn't transform your culture. It reveals your culture."
This fact is why i advise my clients to do a cultural assessment before starting down the social path.
Here's a quick tidbit of that assessment. And I'll leave you with this question. What does social reveal about your culture?!
Trend #1: Value of Social Sharing is > Information Hoarding
Happy Monday!
Today we are starting a new series of the Top 5 Trends in Social today -- actually involving Social, Big Data and Analytics.
The firs tof the trends is the shift in information value. To illustrate, when I went to school, value was placed on what I memorized. Today, it is about what I share. One of my daugther's assignments at school was to find the answer to a question and prove the answer was from an expert who could be trusted!
Take a look at how this trend applies to business!
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A brillant combo: Universal laws of sales and social!
Soooo, are there universal laws in sales? Yes! By adhering to these laws, can you increase your value within your company and with your customers?
Join my colleague Jeffrey Gitomer in one of several cities in the US, as he shares his 21.5 Unbreakable Laws of Selling. Learn how these laws can help you better engage and build relationships with your customers.
I have to say.. he makes learning fun! And he just shared with me the secrets of Karaoke and selling ... ! Yes see you in the Karaoke lounge at IBM Connect 2014!
I will have the opportunity to join Jeffrey in a few cities to explore how you can leverage social tools to share knowledge within your organization and create a smarter sales force.
The first seminar will be held in Orlando on September 3, followed by Atlanta, Las Vegas, DC, Philadelphia, and other cities to come.
Visit Jeffrey's website here for more information www.gitomer.com
I look forward to seeing you there! Sandy
Social Business Use Case: A more successful Acquisition using social
Happy Monday and welcome to today's Social Business Coffee Break!
Today we are continuing the series on Top Social Business Use Cases. This one is how to leverage social to have more successful acquistions! It makes sense - right. Social helps with communication, ideation, and integration. All the things that companies need to retain the top talent in companies that have been aquired.
Tell me what you think!
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