As a social tool, LinkedIn is growing in Influence
I love the research from the Global Web Index and today's aha moment was around LinkedIn. As outlined in our GWI Social report, LinkedIn’s active user figure has increased by 50% in the las6 months.
Did you know that 30% of online 16-64s have an account on LinkedIn? And 1 in 8 have said they have actively used LinkedIn within the last month.
In fact, 1 in 10 online 45-64s are active on LinkedIn – making it the second oldest network in terms of its age profile and giving it a user base which is similar to Facebook’s.
What’s more, a quarter of LinkedIn’s active users are in the top income quartile, while almost half say they tend to buy brands they see advertised. In both cases, this puts LinkedIn ahead of Facebook – giving some indication as to why the social networking giant is after a bigger slice of this premium audience.
Digital tip of the week – How to write a perfect LinkedIn summary
The summary section on your LinkedIn profile is your presentation letter to the world and the way you can encourage people to read on. Simplicity is key to have a good summary that will reflect and summarize the rest of your profile. Here are some recommendations:
- It should be detailed, but concise. But try to use the 2,000 characters available leveraging key words and phrases related to the role and the business.
- Be organized: try to not have your summary look too cluttered, instead break it up with Subheads and make it easy to read.
- Include your contact information. Make it easy for people to find you.
Digital tip of the week – How to Import your email contacts as connections in LinkedIn
Digital tip of the week – How to Import your email contacts as connections in LinkedIn
You can connect with most people you’ve done business through your email. LinkedIn allows you to search through your email contacts to find anyone who might have slipped your mind or works in a different industry now.
To import your address book:
- Click the Add Connections icon in the top right of your LinkedIn homepage.
- Click the button for the email provider you use. If you don't see your provider, click the Any Email button.
- Enter your information.
Digital tip of the week – Create customize LindedIn invitations for better engagement
|
|||
Digital tip of the week – LinkedIn netiquette: how to “behave” in LinkedIn Groups
LinkedIn Groups have become a good source of business information but could easily derive to an incorrect behavior (eg. Use posts for commercial advertising), which can be considered bad netiquette in this network. The LinkedIn Groups normally have their own rules, but there are some general tips to be a good “neighbor” on this social network:
Align the content of your post with the group mission and policies and try to add some value (check with the group manager if you are not sure your post is appropiate)
Try not to create more than one or two discussions per week (if you need more, maybe you should consider creating your own group)
If the group does not have policies, read the atmosphere and see what other people post or the content that seems to get a lot of people’s coments.
Digital Tip of the Week - Customize the URL of your LinkedIn public profile
A customized URL will make your profile look more professional and easier to share with your contacts. The default LinkedIn URL for personal profiles has a lot of number at the end. You can use your own name and surname (if they have not already been taken) and make it look nicer. To do so, go to the editing options of your profile and click on Customize your public profile URL down on the right-hand side.
Social Business Tip of the Day! LinkedIn Mentions
Social Media Tip of the Day!
Did you know that LinkedIn just announced a new function – mentions – which makes it easier to engage with your network by mentioning connections and companies in conversations on LinkedIn. Just start typing the name of a connection or a company in your status update box or a comment field and select the person from the list that appears in the drop-down.
The person or company you mentioned will receive a notification that they have been mentioned. Mentions will be rolled out to English-speaking members first.