Cultural Venues Using Big Data to Attract Millennials!
The heat is on this summer for zoos, museums and other cultural venues to increase visitor traffic to grow revenues -- particularly from socially savvy Millennial consumers. IBM is helping cultural organizations use Big Data, analytics, mobile devices and social channels to create a more enriching, personalized experience to generate visitor and business growth.
Our Viewpoint
Museums and zoos are competing with many other attractions for consumer leisure time during the summer. Non-profit cultural organizations need to embrace and analyze Big Data to more effectively market to and serve Millennial patrons and members. Did you know that 2 of 3 of millennials say that museums are a very good value for their time and money!!!
Mobile devices and social channels present new opportunities for cultural venues to uncover insights into what Millennial visitors want from their experience. By analyzing mobile and social data, companies can enable institutions to determine which exhibits and programs are having the greatest impact on business.
Cultural venues with smaller budgets can use Big Data and analytics to gain a better understanding of visitor preferences and encourage repeat attendance.
Did you see this article about how we are helping a small zoo and museum engage visitors. http://zd.net/17sqAbq
Social Challenge in an Acronym!
Our challenge --- summary for our Social challenge for companies using the SOCIAL Acronym.
S: Start now -- personally with LinkedIn or Twitter. Develop your own digital reputation dashboard. And don't forget to start in your business. Remember, Social Networks are the new Production line! It will transform your business.
O: Organizations are starting. 79% of companies (according to Harvard Business Review Analytics Services) have started using Social. Be courageous by having the charged and difficult discussions, keep them alive, amplify them, and raise the level of awareness around them for greater good!
C: Culture eats strategy for lunch. The social world requires changes in the way you work and interact. Are you culturally ready? Create cultures that encourage a Sparring Culture!
I: Intelligence that is connectional is crucial. By unleashing Connectional Intelligence through the Power of Social, people become engaged and energized. Connectional Intelligence (CxQ) is the ability to realize value from networks of relationships, to harness units of knowledge and reuse them to innovate, to convene communities, and to marshall resources for breakthroughs.
A: Allow form to follow function. Experiment internally first. Did you know that more companies are using social internally than externally now? This is to learn the environment, the power, and practice and experiment. There is value of this employee engagement.
L: Lead the way! Social enables you to combine the strength of your team. This ability to take ideas, resources or products and combine them to create entirely new ideas, generate new ways of thinking and produce new results.
IBM is a Social Business! Check out IBM Voices!
Happy Monday and grab a cup of coffee to enjoy our Social Business Coffee Break!
[youtube=http://www.youtube.com/watch?v=RjEn2i5M3bk]
Social Media Tip of the Week – Facebook introduces hashtags
Facebook has just announced the introduction of hashtags. Similar to other social platforms like Twitter, Pinterest and Instagram, you can now use hashtags to add context to a post or indicate that it’s part of a lager discussion. Clicking on a hashtag will take you to a news feed containing all posts of users and pages on that particular topic. This will help you to get an overview on a topic or find out what other people think about it. Hashtags won’t affect your privacy settings – you can still decide whether you want to share your posts with the public or your friends only. In the future, Facebook plans to introduce trending hashtags and deeper insights to help people discover more conversations.
Colleagues in Care (CIC) is a Social Business!
Colleagues in Care (CIC) is a global health network of approximately 200 doctors, nurses, medical personnel and other volunteers working together to provide quality health care services, telemedicine, knowledge and training to aid the poor and those suffering. The nonprofit organization is strategically focused on Haiti and is striving to bring a high-quality standard of care that reflects best possible practice in a resource-challenged environment.
In order to better connect the hundreds of medical worker and volunteers, CIC today is using Social Business to provide the global network of healthcare volunteers with immediate access to critical data and information for the current healthcare needs of the Haitian citizens. With Social Business, the volunteers and those on the front lines taking care of patients are armed with an online medical knowledge system that includes treatment options, clinical pathways, and best practices specific to the situation in Haiti.
Through social networking, Web-based meetings, activities, and forums, the volunteers are sharing ideas and information as if they were in the same room.
http://www-03.ibm.com/press/us/en/pressrelease/37743.wss
University of Texas at El Paso is a Social Business!
At the University of Texas at El Paso (UTEP), faculty and researchers are using Social Business to track the status of research projects and help facilitate knowledge sharing across campus.
This social business model provides a cost-effective, easy-to-use solution that allows faculty and researchers to share resources and track progress of research projects without clogging up their email in-boxes while aiding in the ever challenging "version control" process for collaborative documents. UTEP has recently expanded its use of Social Business to collaborate with universities across North America who are involved in CASHI, the Computing Alliance of Hispanic-Serving Institutions.
CASHI aims to increase the number of Hispanic students who pursue and complete baccalaureate and advanced degrees in the computer and information sciences and engineering. UTEP uses Social Business to collaborate with faculty at other universities, invite users from the other universities at no cost as guests to work on projects together. They can collaborate, manage projects, assign work, and comment directly with each other!
Premise: If social is the new operating system, what is the installation kit?
THINK THE CHANGE
If today’s company structures are often obstacles to smarter, more collaborative organizations, only a systemic perspective to social business transformation can succeed. How should we think and understand the business change in a systemic approach?
The key to any Social Business strategy is understanding how it will align with core business objectives and organizational goals. You also need to understand your current culture and any specific desired or required shifts to enable a social workforce, social partnerships, or social customer engagement. Gaining trust is another critical component of social transformation, which is closely tied to the need for transparency in a social business. Engaging participants through exceptional experiences, gamification, and mobile increases their participation in the transformation; and networking social capabilities into existing core business processes and business systems further increases both the use of social and the key linkages back to fundamental business goals. A successful program also needs to anticipate and mitigate potential risks and regulatory requirements, and analytics will be required for monitoring the social transformation as well as the associated business benefits as they are realized.
ACT ON THE CHANGE
How do we concretely manage a transformative experience that is able to lead companies from their current limits to fully embracing social? How can we execute a disruptive business strategy that can benefit the organization in the near future?
Your Social Business strategy will determine whether your start internally or externally, and will ideally identify specific roles or business activities that will quickly generate demonstrated value.
Based on your understanding of your unique culture, draw from our experiences with early adopters to increase the pace of adoption across the enterprise. At different times in your transformation, some of these will be particularly valuable, and they can provide support for programs as they are just beginning or once they have matured. We also host an Adoption Council who's members provide peer-to-peer guidance from their prior experiences with social.
- Create a New Way of Working -- Integrate into Processes, Customize the Experience, Drive Culture with Governance, Hire Social Job Roles
- Launch with Top and Groundswell -- Leaders Show the Way, Evangelize and Enable
- Engage to Fit into Work Style and Culture -- Motivate and Engage, Reverse Mentor Leaders, Raise an Internal Brand Army, Show Metrics and Value
EVALUATE THE CHANGE
The social business process has its measures and KPIs, but the idea of ROI as a silver bullet often underestimates the complexity of evaluating the impact of innovation. How do we assess and prove the value of the social business transformation?
While there are many KPIs that are critical to maintaining the health of a social program and individual communities, the ROI of social needs to derive from core business metrics. With a properly structured Social Business strategy, clear alignment to revenues and expenses should be identified and subsequently monitored. You also have the opportunity to leverage social business patterns captured from the experiences of early adopters in social. The first six patterns provide top ROI, touch 70% of our clients, and show the value of social without the “S” word. IBM's proprietary research along with leading management consultancies including McKinsey have also provided support for substantiating the value of social business transformation.
- Find Expertise
- Knowledge Sharing and Innovation
- External Customer Insights
- Recruiting and Onboarding
- Mergers and Acquisitions
- Safety
Social Forum: Social Makes me Happy!
Happy Monday! And I am happy! I am home from my 2 weeks in Asia and Africa with great meetings with clients and great changes in the market. What a difference that a year makes!
Here's your request on this week's video which is an update on Social and Happiness! What do you guys think?[youtube=http://www.youtube.com/watch?v=IjOADyQjyMs&feature=youtu.be]
The European Training Foundation (ETF) is a Social Business!
The European Training Foundation (ETF) is an agency of the European Economic Union (EEU) that provides expertise in the area of vocational education and labor market issues to 30 non-EEU countries.
Given that its teams are geographically dispersed, are in different time zones and use different languages, the ETF found it challenging and inefficient to share documents and collaborate on projects. Because information was located in departmental databases or even in spreadsheets, information was hard to find and share. The ETF needed a way in which team members could easily share documents and collaborate while working a project.
The organization is using the Social Business focus to find subject matter experts and create wikis for documents to make documents truly social elements!
Social Business Coffee Break: Regeneron is a Social Business!
Regeneron is a Social Business!
Take a listen on how the Smarter Workforce impacts financials!
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