Austin Entrepreneur Mike Little, MyMenu: bringing mobile, big data, and SOCIAL to restaurants!
Here in Austin Texas at SXSW! I felt compelled to make sure we celebrate MyMenu, winner of IBM's AppThrowdown at Pulse!
I recently caught up with Mike Little, CEO, MyMenu who explained how he is developing mobile solutions for restaurants that leverage the cloud and big data to help build client engagement.
[youtube http://www.youtube.com/watch?v=8rm6tkJ7yvQ?rel=0]
MyMenu are one of the early adopters of IBM BlueMix.
Who will win the title of the IBM SxSW Mobile Marketing Master?
It could be you!! During SxSW, IBM is holding the IBM Mobile Web Push Marketing Challenge. We are looking for creative mobile campaigns created with IBM Mobile Web Push.
IBM Mobile Web Push delivers personalized push notifications to mobile and tablet website viewers. Subscribers will get fast access to this service through the IBM Cloud for business online marketplace to start creating highly targeted and personalized web push notifications in minutes. No databases, no programming, no headaches.
Submission consists of a 3 minute (or less) video showing:
- Mobile Web Push marketing campaign
- A short (500 word or less) testimonial of your experience.
- Videos posted on YouTube
- Videos must be received by March 14th
The Mobile Marketing Master will be announced in this blog on March 17th and showcased on IBM’s website.
Submissions will be evaluated based on:
Ingenuity (creative integration, elegance, novel use, etc.)
User Experience (memorable, visually striking, emotive, etc.)
Build your brand! Socialize your expertise! Submit your application today!
Take a look at a sample marketing campaign here . It was created in 90 seconds!
Get a jump start on the competition and sign up right now for a 30 day free trial and submit your video selection as the SxSW Mobile Marketing Master, or, if you want to talk to someone about this awesome product, come on by the Expo Booth 328/330 at SXSW and check out how IBM Mobile Web Push delivers personalized push notifications to mobile and tablet website viewers.
Design Matters to Social, Mobile and Start-Ups!
[youtube=http://www.youtube.com/watch?v=tz9or_CNxPk&feature=youtu.be]
Create an App for Cloud and Mobile at PULSE!
With the world's mobile worker population expected to reach 1.3 BILLION by 2015, we need some expert app developers to keep up!
With this in mind, I want to share with you some interesting facts and statistics you should know as you consider the value of attending an event like Pulse for your cloud business.
Our App Throwdown event at Pulse is not just a competition. It's core intention is to get you in the game! The tiles above are not just describing what's going to happen in the industry, it's potentially describing your cloud business.
The App Throwdown will take place on Monday, February 24th. The winner will be on main stage on Wednesday, February 26th, in front of over 8,000 re-sellers, clients, and IBM sellers – giving you the opportunity to reach a new and broad audience!
This is your chance to show off your cloud solution and shine! Register now https://greenhouse.lotus.com/forms/anon/org/app/d1672a73-80de-473e-8fcf-473f25927516/launch/index.html?form=F_Form1
and get in the game!
Women Entrepreneur Day Sponsored by IBM!!! Feb 3 An Infographic
Women-led businesses receive only 13% of VC deals, and that’s up 20% YTY, according to Pitchbook, a venture-capital research firm. This is good momentum! And for me, this is means 2014 will continue to be a breakout year for women in technology too.
I’m also thrilled to help spark this breakout by hosting IBM Global Entrepreneur Week, February 3-7th. I’m honored to be the first woman to host this premier event. Register to join us!
http://vshow.on24.com/vshow/EntrepreneurWeek/registration/5787#
This one-of-a-kind event will feature virtual and in-person opportunities to learn from and network with entrepreneurs, venture capitalists, academic leaders, IBM executives and IBM Business Partners. There’s no better place to connect with other female entrepreneurs and find out what it takes to build and maintain a successful startup … and there’s no better time to register!
Spread the word with all of your fellow female entrepreneurs using the promo below on all of your social networks. Then join us on February 3 during our Online Bash at 10:30 AM EST to hear from leading women on how to survive this competitive marketplace.
I hope to virtually see you there! Register NOW!
http://vshow.on24.com/vshow/EntrepreneurWeek/registration/5787#
My favorite Infographic of the Week! What does Success look like for a Mobile App Startup!
I now get to manage IBM's Global Entrepreneur program. I love learning about the new start-up business models and that's why this Infographic made my top of the list for this week!
Fascinating facts:
- Top performers spent 14% of their time on marketing but did you know that less than 52% of start-ups save any money for Marketing?
- Did you know that 68% earned less than $5K on their first successful app?
Jingle Bells, Social Sells!
Happy Holidays and Merry Christmas!!!
I love social selling, and the impact it has on business. Social selling is shown to drive measurable results. The Best Reps are not just present in Social Media, they position themselves as credible and influential sources in customer networks.
In a recent joint study conducted by WetPaint and the Altimeter Group of the top 100 brands engaged in social media, a significant correlation was drawn between a brands depth of social media engagement and revenue growth. Companies that scored the highest marks for social media activity, on average had increases in revenue growth of 18% over the last 12 months, while social media laggards saw revenues drop 6% over the same period.
Tell me your experiences!
[youtube=http://www.youtube.com/watch?v=bSGCHnPNffs&feature=youtu.be]