Digital tip of the week – Twitter’s analytics dashboard now available for everyone
From our Business Tech Trends report, we found that Pacesetters leverage Analytics in all they do.
Check it out here!
- Entrepreneur Huddle Webcast: https://ibm.biz/techhuddle
- “Raising the game: The IBM Business Tech Trends Report” https://ibm.biz/IBMBTT14
- The IBM Tech Trends interactive Dashboard http://bit.ly/tt14dashboard
Twitter has made its analytics dashboards available to all its users. You can now find data on how many people have seen and clicked on tweets from your account and get real-time information on engagement, retweets, replies, favorites and clicks for a tweet.
The tool also provides information that only third-party applications could serve until now, such as statistics on number of followers gathered over a two-year period, as well as detailing their sex, interests and location.
This feature was at first only available for advertisers and verified users and there is a help guide and FAQ on its Help Centre website. To access the services, you would need to login with your Twitter details on https://analytics.twitter.com/about .
Citizen developers drive more innovation for Pacesetters!
You've probably heard the term “citizen developer,” but have you considered using citizen developers as a partner resource? Robin Jones' quote from our Business Tech Trends webcast provides a great example of the influence citizen developers can have, even with large companies like Esri.
Citizen developers are creative hobbyists who build business applications for fun. It's not their day job, and they typically don't have the budget for expensive tools to help them build. https://ace.ng.bluemix.net Bluemix is a great example of a powerful, inexpensive tool for mobile app development. That's why Bluemix is such a game-changer!
In fact, Pacesetters are twice as likely to leverage citizen developers!
You might not expect to see a partnership between a citizen developer and a booming enterprise. However, our http://ibm.biz/IBMBTT14 Business Tech Trend study shows that citizen developers are not only partnering with enterprises, they are influencing the way companies like Esri are developing products, shaping APIs, and writing their business models!
On the webcast last week, Robin explained it like this. She said that citizen developers are extremely creative at pulling together multiple “best in class” systems and leveraging free and open source tools. When Esri, a provider of geographic information systems software, provides open source tools for citizen developers to use, the results are a whole new understanding of the tools and how they can be used!
For more awesome insight from Robin and our other partners who participated in last week's Entrepreneur Huddle, http://ibm.biz/biztechhuddle register for the replay now!!