Social Business leadership lessons from playing Candy Crush!

One of the funner videos on Social Business Lessons!


Geek Girls are Chic! Selected by SXSW for a Session in 2015!

We are doing a session at SXSW -- YEA! http://ht.ly/BvqyI ) entitled "Geek Girls are Chic - 5 Career Hacks!".

So excited to share a sneak peek and we hope you join us at Southby!!!!

[youtube=http://youtu.be/6f5dMnvjMnw]


Digital tip of the week – Twitter’s analytics dashboard now available for everyone

From our Business Tech Trends report, we found that Pacesetters leverage Analytics in all they do.

Check it out here!

  • “Raising the game: The IBM Business Tech Trends Report” https://ibm.biz/IBMBTT14
  • The IBM Tech Trends interactive Dashboard   http://bit.ly/tt14dashboard

Twitter has made its analytics dashboards available to all its users. You can now find data on how many people have seen and clicked on tweets from your account and get real-time information on engagement, retweets, replies, favorites and clicks for a tweet.

The tool also provides information that only third-party applications could serve until now, such as statistics on number of followers gathered over a two-year period, as well as detailing their sex, interests and location.

This feature was at first only available for advertisers and verified users and there is a help guide and FAQ on its Help Centre website. To access the services, you would need to login with your Twitter details on https://analytics.twitter.com/about .


Hootsuite Rocks the IBM Business Tech Trends!

From our Business Tech Trends study, we learned the 3 secrets that Pacesetters - those enterprises who stay ahead of the pack - are doing to create the most success. One of the secrets is integration of transformative technologies, such as cloud, analytics, mobile and social.

Kevin Zellmer of Hootsuite said during our August 21 webcast that at any one time, Hootsuite has at least a dozen integrations happening! And they're happening internally and externally.

Hootsuite has a new feature that allows employees to share third party social media content on IBM Connections across their entire organization. HR isn't just talking to HR and marketing isn't just talking to marketing anymore. This kind of integration allows for organization-wide collaboration!

Want to learn more about Pacesetters? Want to better understand their 3 secrets? Check out our webcast replay and download the Business Tech Trends study.
Kevin-Zellmer

Here are two more great opportunities for you!

First, sign-up for the Watson Analytics Beta! This solution enables your business to put predictive capability into the hands of your business leaders, like CMOs, CHROs, and CSOs.

Second, join us for our Business Tech Trends/Bluemix App JAM! When you register for the App Jam, you'll get access to download the data from the Business Tech Trends report, create your own Bluemix app with the data, and then share your insights with us!


Trends on Social ! Pacesetters are more than 6X more to use social to improve experience

We just published our new Business Tech Trend report with over 1400 decision makers.    From this report, take a look at gains in Social deployment over the last 2 years.   It is up 106%

maturity social btt

Then we studied the Pacesetters.  Pacesetters are those who have dedicated their competitive focus through technology and are seeing better business value.

pacesetters

But what I find most exciting -- is the way these Pacesetters are using Social.   They 6X more likely to use Social for communication and to improve client experience.    In addition, they use social 3X more than those laggards for expanding into new segments and markets.

social btt view

Please join us on the Entrepreneur huddle to learn more!   https://ibm.biz/techhuddle  

The 3 key take aways to help You become a pacesetter  are:

  1. Understanding the Pacesetters secrets.   Download the picture book:  https://ibm.biz/IBMBTT14
  2. Leverage the data in the study and experiment Developing an App on Bluemix : https://ibm.biz/biztechjam
  3. Register now for Watson Analytics Beta!  This solution brings predictive capability to the non techy! http://www.watsonanalytics.com

Shhhh! The Top 3 Pacesetter Secrets Revealed!

View the IBM Tech Trends interactive dashboard
bit.ly/tt14dashboard

IBM Center for Applied Insights "Raising the game: The IBM Business Tech Trends Study"
ibm.com/ibmcai/biztechtrends

Learn more about being a Pacesetter
ibm.biz/IBMBTT14

BTT2_blog_final_v2_fullimage

CAN-DO Honolulu
can-do.honolulu.gove/apps

Biz Tech Trends App Jam
ibm.biz/biztechjam

IBM Watson Analytics
analyticszone.com

Bluemix Free Trial
ibm.biz/bmtrial

SoftLayer Free Trial
ibm.biz/softtrial


Learning is the new Black! A Must See Business Tech Trend Webcast Thursday!

Are you a user of Instagram? In preparation for the upcoming 2014 Business Tech Trends webcast on Thursday, Aug. 21st, my team at IBM has put together some really neat and useful Instagram videos that highlight some of the topics we will discuss during the webcast. Please check them out!

You don't have to have an Instagram account to view the videos. But, if you do use Instagram, feel free to like and comment on them!

Register now and add the August 21st webcast to your calendar. Don't miss this great opportunity to hear about the secrets of successful companies! Join the thousands of individuals, enterprises (large and small!), academicians, and startups for our webcast!

I know you'll learn and benefit from our conversation on the key characteristics of pacestting companies. It will be an hour well spent!