Social influence matters. Period.
PEP up your organization with an influencer program!
[youtube=http://www.youtube.com/watch?v=--zy6vhTLw4&feature=youtu.be]
Tim Brown, CEO of IDEO talks latest design trends at #SXSW
I'm sure many of you may be familiar with Tim Brown through his leadership of the ground-breaking IDEO design and consultancy firm. Well, SXSW offers many opportunities, including that to hear directly from luminaries such as Tim.
Phil Gilbert, General Manager for IBM Design recently caught up with Tim, who explained how design is impacting some of the most significant global trends: mobile and big data.
[youtube http://www.youtube.com/watch?v=yxHG-PCigDk?rel=0&w=560&h=315]
If you haven't already, check out IDEO and if you are at SXSW, come see Tim speak later today!
Who will win the title of the IBM SxSW Mobile Marketing Master?
It could be you!! During SxSW, IBM is holding the IBM Mobile Web Push Marketing Challenge. We are looking for creative mobile campaigns created with IBM Mobile Web Push.
IBM Mobile Web Push delivers personalized push notifications to mobile and tablet website viewers. Subscribers will get fast access to this service through the IBM Cloud for business online marketplace to start creating highly targeted and personalized web push notifications in minutes. No databases, no programming, no headaches.
Submission consists of a 3 minute (or less) video showing:
- Mobile Web Push marketing campaign
- A short (500 word or less) testimonial of your experience.
- Videos posted on YouTube
- Videos must be received by March 14th
The Mobile Marketing Master will be announced in this blog on March 17th and showcased on IBM’s website.
Submissions will be evaluated based on:
Ingenuity (creative integration, elegance, novel use, etc.)
User Experience (memorable, visually striking, emotive, etc.)
Build your brand! Socialize your expertise! Submit your application today!
Take a look at a sample marketing campaign here . It was created in 90 seconds!
Get a jump start on the competition and sign up right now for a 30 day free trial and submit your video selection as the SxSW Mobile Marketing Master, or, if you want to talk to someone about this awesome product, come on by the Expo Booth 328/330 at SXSW and check out how IBM Mobile Web Push delivers personalized push notifications to mobile and tablet website viewers.
It's a BlueMix Party at SXSW and YOU'RE INVITED! MONDAY
OK, here's the lowdown.
We're having a party at SXSW with food and drink and you're invited! If you're a developer who's always looking for the latest and greatest technology to build on, or have an idea for the next big mobile app, this party is for you!
Register at http://bit.ly/1i3eWok and use the promotional code, SMAC_at_SXSW.
You'll have the opportunity to learn about BlueMix, IBM's open platform for developing and deploying omni-channel applications. Think about it, this could be the perfect environment for your next big project!
And, do you remember the supercomputer that won Jeopardy? We want YOU to put Watson to work with IBM's Watson Mobile Developer Challenge! Learn how you can submit your ideas for a mobile application powered with Watson's powerful cognitive computing technology.
Take advantage of this awesome networking event and the opportunity to learn more about the latest and greatest IBM technology.
So let's get the food, drink, and ideas flowing! I look forward to seeing you there!
Innovate like a startup: What Goliath can learn from David! Pulse it UP!
[youtube=http://www.youtube.com/watch?v=IsFbWzuqUOU&feature=youtu.be]
Handly Cameron from Prolifics talks employee collaboration and dev@Pulse!
http://www.youtube.com/watch?v=KWZxO62pP0k&feature=youtu.be
Handly Cameron is an Enterprise Architect with Prolifics and an IBM Champion. I caught up with Handly at IBM Connect where he explained how employees are turning to mobile and cloud-based systems for collaboration in the workplace.
Handly explained why dev@Pulse, which starts today, is so relevant for all developers!
Building an employment recognition system at Honda with IBM Partner Kango Gift!
[youtube=http://www.youtube.com/watch?v=IzQ-CqpQ2J8&feature=youtu.be]
Not Seven of Nine - Eight of Nine! IBM Clear Leader in Social Business according to Experton
Back in 2011, I told you about my trip to Germany and what I learned about German companies adopting social business principles at great rate, companies like Bayer and Sennheiser. Even GAD as on stage to tell their Social Business Success at IBM Connect!
And just today, other amazing news has arrived from Germany! It’s about IBM and about our service and product offering being assessed by an external research, advisory and consulting company alongside over 90 other vendors.
Experton, the European Analyst firm, did this extensive vendor benchmark on Social Business for the German market. They are – at least to my knowledge – the first ones collecting data from Social Business Services up to different software components playing into the Social Business space. Just published early 2014 their study shows 9 different quadrants.
And the results remind me of Star Trek Voyager -- 7 of 9. Why? IBM is in the leader quadrant in 8 of 9 quadrants. The only quadrant not listing IBM as leader is the one for Social CRM. And that’s just because IBM doesn't have an offer in this space...
This is an outstanding and impressive achievement and shows the companies commitment in the Social Business space. You can find more information on the results here including some impressive numbers for the social business market in general.
According to Experton, the market for social business for communication & collaboration (SB4CC) even outpaces cloud computing as IT and business driver with a compound annual growth rate (CAGR) of 50% by 2016!
You want to get a summary of the study? Send a note to Stefan.Pfeiffer@de.ibm.com. He will make sure, that you get the PDF as soon as it’s available.
Create an App for Cloud and Mobile at PULSE!
With the world's mobile worker population expected to reach 1.3 BILLION by 2015, we need some expert app developers to keep up!
With this in mind, I want to share with you some interesting facts and statistics you should know as you consider the value of attending an event like Pulse for your cloud business.
Our App Throwdown event at Pulse is not just a competition. It's core intention is to get you in the game! The tiles above are not just describing what's going to happen in the industry, it's potentially describing your cloud business.
The App Throwdown will take place on Monday, February 24th. The winner will be on main stage on Wednesday, February 26th, in front of over 8,000 re-sellers, clients, and IBM sellers – giving you the opportunity to reach a new and broad audience!
This is your chance to show off your cloud solution and shine! Register now https://greenhouse.lotus.com/forms/anon/org/app/d1672a73-80de-473e-8fcf-473f25927516/launch/index.html?form=F_Form1
and get in the game!