Just for fun -- DubSmash
My kids were at their grandparents the last week and so to keep in touch we did a series of "dubsmash' videos to communicate.
Yes, we discovered this through my Brother and Sister in Law and have had a blast doing it!
Just a fun Wed tip!
Go to the AppStore and look for DubSmash. It is fun!
Effective Social Media Communications - 3 Tips For Friday!
I am riding in the car today with my 16 year old daughter. She was looking for a specific song on the radio. While constantly switching stations she was listening carefully but selectively scanning out the 'wrong' songs. Station after station was rejected until she heard the familiar song she was seeking.
This experience made me think of social media communications. How do you break through all the other "stations" out there and have your audience search for yours?
Here's 3 tips for our Friday!
- Make it noticeable. The song my daughter was searching for had a certain beat. Does your message have the characteristics that will help it to break through the barrage of messages that bombards everyone every day. Should you use video? a Podcast or a blog? How do you express yourself? Make sure you have listened to the right influencers and plan purposefully the message.
- Make it targeted. If you use channels creatively and mix them well, you're much more likely to get your message to those for whom it's intended. The channels have to be ones that your target audience is exposed to. My daughter's song was on her favorite rock station, not my jazz station. Make sure you are where your audience is.
- Make it crowd sourced. Testing your messaging can help you really ensure that you nailed it. I heard that Taylor Swift gets many bits of feedback on her songs from focus groups, family, and informally with fans. Sometimes you think you got it, but you missed something of importance!
Birds in a V Formation -- Enabled to Change Speed Quickly Based on the Lead Bird
Today, I was at the beach -- my favorite place in the world! As I was laying down I looked up and saw the birds positioning themselves into a new V formation.
Some lessons I learned from the "V":
- Speed of change. It's amazing how quickly they can respond to any changes from the bird in front. The V enables them to sense each other's movements especially the leader's faster.
- Take Turns. Birds take turns at the front. Each then takes a turn at leading and following.
- By working together, a flock of birds is greater than the sum of its parts. By not being selfish, individual birds can reap the collective advantage of aerodynamic movements.
Is your team so in sync that they can respond with speed to the leader's movements?
I've learned that much can be learned at the beach!!!!
Top 3 Factoids for Social Selling
1. Leads developed through employee social marketing convert 7x more frequently than other leads (Source: IBM)
Wow! Employees are becoming the new sellers!
2. Sales reps using social media as part of their sales techniques outsell 78% of their peers (Source: Forbes)
Developing a relationship online makes a big difference!
3. 77% of buyers are more likely to buy from a company whose CEO uses social media (Source: MSLGroup)
It starts Top Down!
Who Packed your Parachute?
I heard a story about a war hero who did amazing things for his country. One day while having dinner, a man he didn't know came up to him and asked if he was that "famous" hero He replied yes, but how did the man know?
The man explained that he had packed the parachute used in that particular occasion.
The hero went home but was haunted by the young man's comments. Had he acknowledged this man when he passed him before? Why didn't he know who packed his parachute and prepared him for the adventure?
As I heard the story, I thought, do we acknowledge those who pack our parachute? For example, our parents who prepare us for life our assistant who prepares us for the day, the VC who took a chance and funded us , or the developer who coded that great app you sold and the list goes on.
So on this wonderful Friday, I want each of you to thank one person who 'packed your parachute'.
Social Sentiment for Jurassic World! Fun with Watson!
We love to show the power of Watson! And I loved the MOVIE!!!
So we uploaded some Twitter data about Jurassic World into Watson Analytics, IBM’s natural-language cloud-based analytics service.
There were some interesting insights:
- The country with the most tweets so far is Chile;
- Women are tweeting more than men
- Portugal has the highest number of positive tweets, but also the most negative.
- Overall, sentiment for the movie was positive, which was to be expected. However, there was no appreciable change in the order of sentiment over time. Positive was highest for each day, followed by neutral, then negative and then ambivalent.
- The global volume of all tweets (whether positive or negative) surged during the last five days of the month.
TGIF: Don't automate the personal touch!
Our Friday Short piece of Social Advice is Let your brand shine through!
I love this advice that came out of the Social Shakeup in Atlanta! " Never automate the personal touch, When you put out content, your personality and value comes in and you don’t want to automate that."
You can automate amplifications, but you cannot automate relationships.
How do you let your personality shine through? Identify your power users and influencers, understand who they are and build real relationships with them.
Your Secret Weapon: Video is about engagement and retention!
I love video blogs! Video is so trusted and engaging! Now I know that retention is also stronger!
Use video whenever you can !
