Wharton and IBM Announce a First of a Kind Exec Program for CMO and CCOs!
Wow!
Did you see the CMO announcement from IBM and Wharton? Wharton Executive Ed and IBM announced the launch of a first-of-its-kind executive program to help Chief Marketing Officers (CMOs) and Chief Customer Officers (CCOs) prepare for and capitalize on the current explosion of customer data.
The course is 2 weeks long and is titled “The CMO Advantage: Evolving Beyond the Digital Revolution.” It will explore the increasing importance of the CMO in leading customer engagement innovations in the C-Suite.
What does the course look like?
- Gain a deeper understanding of the transformative impact of the connected consumer on enterprise value propositions and marketing practices;
- Enhance the role and influence of the CMO and Chief Customer Officer in the C-suite, including rallying and orchestrating the wider organization to align in support of the brand promise;
- Achieve personal transformation and challenge mental models by applying lessons through live simulations and rapid feedback;
- Improve the performance of the marketing organization, including nimble organizational design, marketing return measurement, partner ecosystems, and winning the talent war; and
Join a collaborative network of executive peers for continuous learning.
I believe strongly that the CMO needs to have credibility and authority to influence customer interactions across the organization, not just within the marketing department.
But our facts show something different -- the IBM Global CMO Study of more than 500 CMOs around the world showed that 82% of CMOs say their organizations are underprepared to capitalize with advanced analytics on the explosion of customer data.
Since most CMOs believe the complexity of data-driven marketing will accelerate over the next five years, less than half feel prepared for that (and, their confidence is eroding ... 70% reportedly felt they were prepared just three years earlier).
Clearly, the time to develop the acumen required to harvest insights and apply them to reinventing brand engagement is now!
As you finish up homework -- loved these points! What **really** matters!
Last night I was reading an article on "Harvard and kids" .... and it focused on what's really important that we teach our kids.
What does this have to do with social?
Well, read below and you will see that being a person focused on relationships and others is what really matters -- just as it does in social media! What are you teaching your kids?
- Does your child have a healthy dose of intellectual curiosity?
- Is your child resourceful and independent?
- Is your child happy with who she is?
- Can your child creatively problem-solve?
- Is your child passionate about anything?
- Can your child sit with himself and enjoy his own company?
"By embracing what makes THEM happy, and by seeing them as the creative beings that they are, we can stop competing with each other, and they can enjoy, flourish and even love this one life they have."
Join me on Oct 6, 2pm ET for #IBMDigitalNYC Tweetchat!
We launched the Digital.NYC platform on October 1 with City of New York Mayor Bill De Blasio. As he pointed out, we made history that day: bringing the ultimate resource to the city with the fastest growing startup scene in the US!
I will be holding a #IBMDigitalNYC tweetchat on Monday October 6 at 2pm - 3pm ET to discuss questions such as:
Why/how does IBM partner with the startup community?
How will Digital.NYC continue to evolve with New York?
What is the plan to roll this out to other cities?
Come armed with your own questions and comments to this open discussion!
Register now to receive a reminder or add this to your calendar – I look forward to hearing from you on Monday on #IBMDigitalNYC!
IBM Design Team Dishes on the creation of BLUEMIX!!!
I caught up with a number of young rockstars from our Austin design studio at SXSW, and asked them to explain the process for the design of IBM Bluemix. We had quite a discussion!
[youtube http://www.youtube.com/watch?v=J6PPszabJI0?rel=0]
Entrepreneur Fire! SmartCamp comes to Dallas, y'all! Visual Content and Conversion WON the Day!
The very first SmartCamp Dallas event was held recently, and there were PHENOMENAL startups competing to be a finalist in the event. Two startups stood out from all the rest: ImageVision and Digital Certainty!
Congratulations to ImageVision, the judges' choice and winner of SmartCamp Dallas! And congratulations to Digital Certainty, the people's choice award winner!
By using image recognition and machine learning technology, ImageVision built a search system that helps web and social media companies monetize their visual content and automate the recognition and tagging of images and videos. Customers can tap into their visual search system using ImageVision's web APIs.
Think of ImageVision as the watchdog for large web companies that deal with tens of thousands of images. ImageVision allows them to monitor and manage all those images and videos!
Digital Certainty's solution designed to increase the conversion rate of your marketing plan. Turning web and mobile visitors into paying customers - faster than anyone else - is their goal!
Lastly, congratulations to the Dallas team! Nice job on your first SmartCamp event!
Digital tip of the week – Create customize LindedIn invitations for better engagement
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Cherrio! The Social Business Circle of Trust!
This morning my daughter had her favorite cereal -- Cheerios! And I was looking at the bowl, I noticed the circles swirling and thought of the social business circle of trust that is required in Social.
The "circle" of trust? Yes!
The Circle of Trust
Every Social Business has to generate trust in its brand, employees, and products. I still remember the movie Meet the Parents, in which the father explained the concept of the “circle of trust” to his future son-in-law where trust in his family revolves from person to person. While we can laugh at the situations of this funny movie, the context of the message is one that is very real and very important.
Trust, while often overlooked, is crucial in the Social Business world. People want to do business with someone they trust, and with the social tools, all relationships depend on this concept. Our common sense tells us that trust is earned and not easily given. How do we survive in today’s business world in relation to trust? “Who do we trust” and “Who trusts our company” become critical questions to answer.
Trust Guards Your Social Business Digital Reputation
Trust guards your Social Business digital reputation. That digital reputation is how people view your company from the online content available in the blogosphere. This trust varies with the relationship, whether for employees, customers and partners. For example:
- Employees build social capital through interactions that can happen naturally through work. The social environment can be provided by the company and built into work processes (hence the power of social enablement of business processes).
- Building trust and a reputation with customers and prospects requires a different kind of thought and focus. There is no shared “platform” (although LinkedIn, Twitter, Facebook, Wikipedia, and so forth, are shared by all) that guarantees interaction. Targeting, use of analytics, and engaging with honesty and value are key. It’s not enough to simply focus on the customer’s interests, but trust is built by understanding where they spend time and their motivations. Trust and a digital reputation are built by making the customer successful.
- Partners and channels have aspects of customers and employees. A business partner who has more than 50% of their business with your company might be deeply integrated into your core processes and have a social interaction pattern somewhat like a customer. Other partners, however, can also be hybrids[md]a bit of a competitor and customer. Their business relationship is not integrated into your business processes as deeply, so it takes on a different type of relationship.
Below is an example of trust at the highest level where every night my client is processing all the feedback from clients and making changes -- trusting their clients with their innovation!
