7 Key Steps for Social Content Curation - Quiet Marketing
Lately I have been focused on Content Curation as a secret weapon in your Social Strategy. Did you know that 60% of B2B marketers plan on spending more on their content marketing next year than ever before?
What is Social Content Curation? It is a plan to create content, distribute content, promote content, and measure its success in the social world.
7 Steps to Great Social Curation:
- Conceptualize: Before you begin, think through your plan and goals for your social content. Think through details and leave nothing to chance. This requires a lot of preliminary research on your part.
- Plan your space. Select where to place the content. Where you place content will help you shape the content. For instance, content on Pinterest is different than a blog! Did you know that SlideShare is a great place and the largest curation of social presentations? How do you leverage the right tools for your content!
- Know your audience. A good curator needs to understand the audience and to fully communicate and let their Point of View (POV) speak out to the public and to better listen and meet their desires.
- Secure commitment, resources and budget. Who will be your Subject Matter experts(SMEs)? Make sure you secure their time and if you need, money to create the right graphics, video, and pictures to make your content come live.
- Create content. Make sure it is great content. Writing well is a necessary skill for a curator. As is the use of video, pictures, presentations, and all valued content for your area.
- Communicate your content. You have spent a long time on researching and organizing your content; now you want to maximize the viewing for your content and make it truly memorable. Imagine a top rated infographic, or blog. Allow time and budget in order to be able to effectively contextualize your work.
- Have an Opening! Just like a museum curating an art exhibition, make your Social Content opening fun, exciting and memorable. You want to create an exciting buzz so that people will keep coming back. Schedule your opening and begin the opening with a bang -- maybe a SocialChat or a Tweetup. Just as a museum would begin the opening with a live art or music performance or light show, these items !
Social selling: Tip #5 Build your social graph!
Happy Monday!
We are continuing our social selling series and today will focus on one of the top 5 pieces of advice for strong selling in the blogosphere!
The Blogosphere is a connected community of all blogs and their interconnections, including micro-blogs, LinkedIn, Facebook, and so on. Essentially all social tools online.
Have fun building your social graph!
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I am a Serial Social Addict. Harness your social network!
OK. I admit it. I tweet multiple times a day, I have 2 blogs, and I love social. My passion is reaching customers and having them connect with my company in new and smart ways. As such, I experiment, learn from my peers, and measure these new tools for marketing. As an executive at IBM, I have found that these Social 2.0 techniques drive down costs and increase revenue.
IBM's 2012 CEO Survey revealed that 57% of CEO's identified social business as a top priority and more than 73% are making significant investments to draw insights into data. And more than 1,700 chief marketing officers reveal 82% plan to increase their use of social media over the next three to five years.
This shift of consumer to business networking, known as "Social Business" has become the next big challenge for organizations which are quickly learning that social networks are no longer the new water cooler but rather their new production line, a place where employees, partners and clients connect to share vast amounts of knowledge. The big winners will go those who harness the ability to capture and analyze the knowledge their social network creates and share it throughout the business to accelerate innovation, out-market competitors and remove boundaries internally and externally.
Consider the Social Graph. A Social graph is a graph that depicts personal relations of internet users Understanding the connections of your clients helps you see the networks, where clients are isolated and where connections can drive revenue.
For example, chief marketing officers (CMO) are looking to gain insights from both internal and external data from sources like Facebook, Twitter and public forums to react more swiftly to customer trends and build their brands. HR Leaders are looking to build communities to improve recruiting and talent management services.
By interacting with the video game, students can make real-life business situation decisions. They can see the results of their decisions right away, and if they make a mistake, it’s much more private than “failing” in front of a classroom of their colleagues. Because a love of gaming is shared around the world, professors have told us the game can help to bridge cultural barriers While it’s too soon to measure the full implications, there’s a new business environment emerging.
We cannot ignore the changing group dynamics and social implications. In fact, we should tap into the most innovative ideas to redefine the fundamental nature of educating the market. Just as games present us with situations that invite players to make choices, consider the advantage of using graphics and decision-making steps of games in business. Using Social Media, we could allow decision makers to immerse themselves in the real-world simulations, judging cause and effect before making decisions.
The arrival of Social Business has created an emerging battleground for IT vendors. For example, financial analyst firm CLSA recently cited enterprise social software as one of the top tech trends in 2013 and Forrester Research reports that the market opportunity for social software will exceed $6 billion by 2016.