Social Trend #3: Innovation is accelerated in Culture through ideation & predictive
Happy Monday! Social Business Trends are shaking the world and today's Social Coffee Break is about our third trend.
Innovation must be part of a corporation's culture. Things are moving so fast those who can change and adapt will be most competitive. In today's Social world, innovation is accelerated through social. See how ideation (crowdsourcing) and predictive capability (analytics) accelerate innovation in corporations!
[youtube=http://www.youtube.com/watch?v=BJnafM6HnlA&feature=youtu.be]
Skills gaps are creating huge challenges in Social, Mobile,
The IBM Tech Trends report is based on a survey of more than 1,200 professionals who make technology decisions for their organizations (22 percent IT managers, 53 percent IT practitioners, and 25 percent business professionals). Our respondents come from 16 different industries and 13 countries, spanning both major and growth markets.
I was surprised that mobile is the largest gap, followed by Cloud. While there is a gap in Social, of the Big 4, it is the best one.
Thoughts? Any surprises to you?!
Social Lessons Learned from the Beach! Integrate!
Summer!
Ahhhhh! I love the summer and what better summer fun, that being in the ocean. I love riding the waves .. and you quickly that another wave is always coming! There is always the next one ---that provides continuous action. So your plan of attack is ride the one, and for the best, combine their power!
The same is true in Business. Make sure you are taking into account the consolidated effect!
Did you know that less than one-third of marketers have integrated social media and mobile marketing with other campaign? The State of Marketing 2013, IBM's Global Survey of Marketers
Since 68% of social networking is done on a mobile device, the lack of combining the trends that come on top of one another is a non competitive view!
How might you accomplish this integration? Combine location, customer identity, and customer interactions to personalize mobile apps
It seems that customers in banking, retail, travel, and media and communications are prioritizing their mobile strategies and many have deployed or will soon deploy mobile applications. Amex’s mobile app presents personalized offers based on a variety of things, including location – In addition to a customer’s purchase history, aka “spend graph”, and current location, Amex allows users to further personalize offers based on in-app thumbs up or thumbs down ratings, which informs the future deals that surface. Learn from existing customer data and from real-time feedback from users.
BUT, it is important to recognize that “context” is more than “location” – e.g., an unhappy customer is an unhappy customer anywhere (still wouldn’t want to target them even if they’re near a store that they dislike)
Marriott starts a new social media game born from ideation!
I love social media and especially the concept of Social Gaming. 63% of the US population now plays video games and this number is significantly higher in Asia. The average age of the gamer is 35 years old, 40% women, and half of them play games online one or more hours per week.
I was intrigued by the new game that the Marriott corporation just released! It's called XplorSM . A cool thing about this game is that it was conceived by a group of Marriott employees from various departments, age groups and levels across the company. Talk about ideation! The team was lead by David A. Rodriguez who is the Executive Vice President & Chief Human Resources Officer at Marriott and a true innovator!
OK! So the game helps you to visit New York City, Paris, Beijing, Dubai and Sao Paolo and win Marriott Rewards points along the way. And it helps when if you are like me, and find yourself sitting in airports waiting for a flight or lounging by the pool and looking for something to do.
XPLOR can be played on a coast to coast or intercontinental flight without an Internet connection once it's downloaded. This is a key feature since most travelers and emerging consumers and employees, even if they have web connections, find it can get very expensive in international cities to connect.
The game is more like Call of Duty and other major adventure and sports game titles like Madden Football or Major League Baseball, and less like Angry Birds or Tetris where there is just one background and things moving around in the foreground. Just in the character creation area (before you start playing), there are several million possible combinations.
Download the game free and start travelling!: https://itunes.apple.com/us/app/xplor-by-marriott/id646951347?ls=1&mt=8:
I cannot wait to continue exploring! And I'd love to hear your thoughts on this game!!!
How does a startup company grow?
The biggest challenge as a startup, says Russian startup CEO Dmitry Golovachev, is figuring out how to grow—getting the right resources to make the right decisions at an early stage which will end in good results years down the road.
[youtube=http://www.youtube.com/watch?v=icJgq9C7tXY&feature=youtu.be]
I love this video where Golovachev talks about how he and his company, STEK, hoped to address this challenge by finding new partners and create a bigger network through IBM SmartCamp. They found this and much more, with mentoring sessions which helped them be more confident in their company strategy.
Golovachev said STEK has also participated in startup programs offered by other big tech companies like Microsoft and Nokia, but received only software or technical guidance, which did not help his company see the bigger picture and give them the support they really needed. Providing this greater support, he says, is what sets IBM apart in its work with entrepreneurs.
Now, with a win at IBM SmartCamp in Moscow under their belt and a growing network through IBM Global Entrepreneur, it looks like this budding startup is on right track!
Who is the smartest in the room? Social can tell you!
Ask a social executive, ‘who is the smartest in the room?’ and she will answer: the room. (Now, since she answered this way, does that make her the smartest again?!)
Why? The Fortune 500 lose “$31.5B a year by failing to share knowledge” according to Lisa Quast, Forbes Online. The "room" is the group that generates ideas because they are closest to the clients and the market. But only 25% of companies are good at Idea Generation & Idea Conversion.
So yes, that executive who can harness the power of the room, wins everytime!
[youtube=http://www.youtube.com/watch?v=gnb4onPPbAs]
Sweet tea and screen doors. Social Businesses could learn alot from them!
Yes, I am southern pure as they come! I love my sweet ice tea, grits with butter, screen doors, and Kudzu.
In the summer, the screen door is an essential element of everyone's home. The screen door's entire point is that it's not a barrier. Its job is to open easily. It is a welcome to all visitor's and friends that approach it.
Is your social media site like that screen door? Does it open and welcome others in?
Tips to make your site as welcoming as that Southern Door!
- Do you make people type in that "code" to enter? Don't!
- Is your site mobile friendly and usable?
- Do you have stellar content ? Content is Queen!
- Is Video part of your strategy? Video is the highest trusted media! Use it wisely!
- Do you have a Twitter Widget on your Home page to engage your audience? (Check out my blog on IBM Voices!)
- Can you feature other guests on your site?
- How do you listen? All relationships listen first!
- Are your employees empowered to really represent the brand on your site?
- Have you chosen the right social tools that welcome your audience? For instance, if you are selling to men, Pinerest may not be the best first choice.
- Do you constantly review the feedback and make changes to adapt and change?
3 G's of Social Communication in A Social Media World!
I was reading an article in HBR on the elements of successful leadership. It was a great HBR article. And as I read it, I thought that it applied to Social Leadership in the way that Great companies should use social -- as a way to build relationships.
Here are the modified Social 3 Gs!
The 3 G's!
- Gifted. Your social communications needs to be both content rich but engaging. Your gifted communicators need to also be able to master having a strong Point of View and to be able to handle conflict without being offensive.
- Game. In social, you need to be able to fail fast. In Social, you need to have the courage to take risks. Just as a leader needs to be "vulnerable and open to challenge and criticism" , your social engagement needs have confidence. The kind of confidence that allows them to be questioned by others without becoming defensive. This is the way that true innovation occurs!
- Generous. Your social strategy needs to put to ensure the goal is for the good of the overall client ecosystem. It should be good-hearted, mutually respectful, and gracious, resisting the urge to dominate, or take the upper hand. Part of being generous with others also means taking an interest in, learning about, and offering opinions regarding your clients and employees.
I think these 3 G's should guide the Social Conversations in the Blogosphere. What do you think?
Social Media Tip of the Week – Using Twitter for business
Using twitter is more or less easy, but being seen by the right people is not that simple. How do you stand out from the crowd without looking like “our company is the greatest” or “buy our products”? On key suggestion on how to use Twitter without contributing to the noise:
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Cultivate a following:
Relevant followers are more important than just big numbers. Thus: Understand who your customers are, and find them.
Safety is a great Social Business Use Case!
Happy Monday! Today's Social Business Coffee Break is featuring a surprise use case --- Safety. I love this one as it does have high ROI in reduced worker's compensation but the ROI I love is saving employees from injury.
Take a listen!
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