Selfies Can Reveal Your Health!
Compliments of Ray Hammond again! I love this one! (Follow him here -- @hammondfuturist )
A team of researchers at the University of Rochester has developed a computer program that can help health professionals monitor a person`s mental health through the images from selfie videos the patient records while engaging in social media activity.
The method is a variation of existing health monitoring programs. The novelty here is that the user’s behavior. can be monitored quietly and unobtrusively while they routinely use their computer or smartphone. No extra information about how the user is feeling needs to be provided. No special accessories are required, either. The user just needs to go about their computer routine as usual.
During its experiments, the team, successfully measured a user’s heart rate simply by monitoring small changes in the patient’s forehead color. Other visual signals could be extracted, such as blinking rate, eye pupil radius and head movement rate, from the video data, all of this using modern computer vision and signal processing techniques.
To be your Social Best, you must be authentic!
In a recent study, the #1 characteristic across B2B and B2C is that those using Social be Authentic.
But what does this mean?
Authentic is when we are true to ourselves and celebrate the diversity of unique leadership character. We act fairly and build trust in every environment, even when it's tough to do. We are self aware and never let business pressures and stress prevent us from leading with integrity and respect.
What do you see authentic as?
It's not always about you!
How many brands discuss nothing but themselves in social networks? About 62%. Too many brands do nothing but talk about themselves. But the millennials and Gen Z want to be part of the "sharing" culture! They want this "relationship" to be a win - win.
Look for opportunities to comment on your clients comments and POV. Set up ways you can have them participate. I love what Taylor Swift does in her Social Media empire. She fills up up Tweets with undiscovered artists singing her songs, fan collages, and wedding videos using her songs. This past Christmas she did #SwiftMas and sent out gifts to those fans out there engaging and documented their openings of the presents on video. TD Bank did a ATM - Automated Thanking Machine - to say thank you to their clients documenting their responses.
What will you do to recognize and talk about your clients and their interests?
Every Social Network Is Different !
Dogs are different than cats, and therefore we treat them different. We walk a dog on a leash and leverage catnip for kittens!
The same is true of social networks. The audience of Twitter is different than that of Google Plus. They are different and those that win, treat them differently!
While people know this, we still see content cross promoted on brand's social networks. Your team should be leveraging the differences and be creative to craft the story differently for the different social networks.
One of my favorite brands finds new and unique ways to engage with their fans. They strategically use social to report sentimental stories about how fans’ lives intertwine with the product, thereby growing their social engagement.
What are you doing in your brand?
What is Growth Hacking? Hint: Content is queen!
Everyone is talking about growth hacking ... but what is it?
Well here are some facts!
- It was created by start ups and entrepreneurs as a way to do "marketing" but I really consider it an intersection of product, marketing, and data.
- It is typically low cost alternative to costly ways to get attention
- It is part of an online marketing ecosystem!!!
- Growth Hacking runs on the engine of "content"
- Skills needed are techniques such as search engine optimization, website analytics, content marketing and A/B testing which are already mainstream.
Some examples include:
An early example of "growth hacking" was Hotmail's inclusion of "PS I Love You" with a link for others to get the free online mail service. Another example was the offer of more storage by Dropbox to users who referred their friends (these were featured as well in Wikipedia)
One way to learn Growth Hacking, is to do Growth Hacking!
Maybe start simply with a blog! Why a blog? Well, a lot of growth hacking is about content marketing --- But don’t let the word “blog” throw you off. "The better you become at creating content, promoting content and sustaining an output of content, the better you’ll be at growth hacking. Start simply on this one! " Entrepreneur Magazine
To be continued!!!