The Smartest Person in the Room is THE Room. Crowdsourcing 20 Trends for Social Business!
I love the saying "The smartest person in the room, is THE room!" And so this New Year's I decided to crowdsource the top 20 Predictions for 2015.
See if these help you to make your New Year's Resolution for you and your business. And from me to you, have a super New Year!!!
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30 Words on Dec 30th To Articulate Social!
I was playing around with thoughts of Social .. and since it is December 30th .. I decided to try for 30 words. I'd love for you to add to and delete from the list below! (Notice that most of the words start with a C...interesting!
Ready, set, go!!!
- Relationships
- Content
- ROI
- Visual
- Mobile
- Analytics
- Engagement
- Advocacy
- Community
- Crowdsourcing
- Friend/Fan
- Reach
- Governance
- Reach
- Authenticity
- Connections
- Influence
- Sentiment
- Infographic
- Citizen journalism
- Internet of things
- Scaled intimacy
- Leadership
- Branding
- Voice
- Learn through monitoring
- Data
- Collaborate
- Conversation
- Fun!
3 Core Social Business Learnings and Aha moments!
Last night I was at a holiday party, and my colleague asked me "what are you going to blog on tomorrow?" So I told him I didn't know but as the night went on, and he asked me questions, he received a lot of value from a few simple learnings so I thought I'd share with you and hope I deliver value to you as well!
1. #IWillRideWithYou The tragedy that occurred in Sydney Australia broke my heart. But one thing that came out was a powerful and positive use of social media. After the tragedy, there were some women from certain faiths that were fearful about the repercussions to them. So a group started the hashtag that assured that "I will ride with you!" to support them. This use of social was a reinforcement that social is a positive force!
2. Social Selling. I was struck this week by 2 phrases that I heard from major Fortune 100 companies and start-ups. The first was that ABC is now not Always Be Selling but now it is Always be connecting. The second was your Networth is your Network. Powerful Tidbits!
3. Images are currency. Images have surpassed text as the currency of choice in social conversations. This week alone in numerous conversations I heard about how companies are using emojis, emoticons, and stickers as integral parts of their social media conversations. Have you heard of the Unicode Consortium ? I just learned about them and found over 200 new symbols. And from my techy meetings, I learned that emojis are "code", not images, so metrics can be driven through textual tools.
What were your AHAs this week? Please share!
As a social tool, LinkedIn is growing in Influence
I love the research from the Global Web Index and today's aha moment was around LinkedIn. As outlined in our GWI Social report, LinkedIn’s active user figure has increased by 50% in the las6 months.
Did you know that 30% of online 16-64s have an account on LinkedIn? And 1 in 8 have said they have actively used LinkedIn within the last month.
In fact, 1 in 10 online 45-64s are active on LinkedIn – making it the second oldest network in terms of its age profile and giving it a user base which is similar to Facebook’s.
What’s more, a quarter of LinkedIn’s active users are in the top income quartile, while almost half say they tend to buy brands they see advertised. In both cases, this puts LinkedIn ahead of Facebook – giving some indication as to why the social networking giant is after a bigger slice of this premium audience.
