Digital tip of the week – Create customize LindedIn invitations for better engagement
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Hootsuite Rocks the IBM Business Tech Trends!
From our Business Tech Trends study, we learned the 3 secrets that Pacesetters - those enterprises who stay ahead of the pack - are doing to create the most success. One of the secrets is integration of transformative technologies, such as cloud, analytics, mobile and social.
Kevin Zellmer of Hootsuite said during our August 21 webcast that at any one time, Hootsuite has at least a dozen integrations happening! And they're happening internally and externally.
Hootsuite has a new feature that allows employees to share third party social media content on IBM Connections across their entire organization. HR isn't just talking to HR and marketing isn't just talking to marketing anymore. This kind of integration allows for organization-wide collaboration!
Want to learn more about Pacesetters? Want to better understand their 3 secrets? Check out our webcast replay and download the Business Tech Trends study.
Here are two more great opportunities for you!
First, sign-up for the Watson Analytics Beta! This solution enables your business to put predictive capability into the hands of your business leaders, like CMOs, CHROs, and CSOs.
Second, join us for our Business Tech Trends/Bluemix App JAM! When you register for the App Jam, you'll get access to download the data from the Business Tech Trends report, create your own Bluemix app with the data, and then share your insights with us!
Trends on Social ! Pacesetters are more than 6X more to use social to improve experience
We just published our new Business Tech Trend report with over 1400 decision makers. From this report, take a look at gains in Social deployment over the last 2 years. It is up 106%
Then we studied the Pacesetters. Pacesetters are those who have dedicated their competitive focus through technology and are seeing better business value.
But what I find most exciting -- is the way these Pacesetters are using Social. They 6X more likely to use Social for communication and to improve client experience. In addition, they use social 3X more than those laggards for expanding into new segments and markets.
Please join us on the Entrepreneur huddle to learn more! https://ibm.biz/techhuddle
The 3 key take aways to help You become a pacesetter are:
- Understanding the Pacesetters secrets. Download the picture book: https://ibm.biz/IBMBTT14
- Leverage the data in the study and experiment Developing an App on Bluemix : https://ibm.biz/biztechjam
- Register now for Watson Analytics Beta! This solution brings predictive capability to the non techy! http://www.watsonanalytics.com
Learning is the new Black! A Must See Business Tech Trend Webcast Thursday!
Are you a user of Instagram? In preparation for the upcoming 2014 Business Tech Trends webcast on Thursday, Aug. 21st, my team at IBM has put together some really neat and useful Instagram videos that highlight some of the topics we will discuss during the webcast. Please check them out!
You don't have to have an Instagram account to view the videos. But, if you do use Instagram, feel free to like and comment on them!
Register now and add the August 21st webcast to your calendar. Don't miss this great opportunity to hear about the secrets of successful companies! Join the thousands of individuals, enterprises (large and small!), academicians, and startups for our webcast!
I know you'll learn and benefit from our conversation on the key characteristics of pacestting companies. It will be an hour well spent!
Social Busines Mythbusters! Happy Monday!
I love the Mythbuster Show -- it is a great one to watch with your family and to challenge your thinking!
I hope you love this Social Business Coffee Break as much I did making it for you!
For Developers - The Wimbledon Experience!
We are calling all Developers to get under the covers at Wimbledon 2014 and help take the experience to the next level.
Background:
The Wimbledon website, with 19.7 million unique users last year, is being enhanced with more mobile functions where users are able to create a personalized feeds with news from their choice of players, countries and categories of match, from data updated up to 140,000 times a day.
A new addition this year is "Hill vs World" which will be polling the results questions asked of fans sitting on Henman Hill via the giant screen, and pitting them against those of the television and internet audience responding via social media.
An IBM Softlayer based analytics console known as Wimbledon Social Command Centre will allow the social media team to view engagement from users in real time and tailor content according to reaction. This could take the form of everything from a conversation about strawberries in the rain to which photo of Andy Murray is causing the most stir!!!
48 tennis analysts are stationed around the site to manually capture data from the courts and feed it into the IBM cloud, which then crunches it into the statistics and graphics for the TV coverage and the second screen Slamtracker service
IBM has uploaded years of analytics gathered from previous championships to its private cloud. The cloud server is scalable and will be ramped up during the fortnight to cope with demand. IBM's Watson will be flexing its elastic data muscles to ensure that data supply and demand are always met, constantly analyzing information to ensure that pertinent data is at the front of the cloud's 'mind'
Now it is your turn!
And the innovation doesn't stop there! – What would you do to make the Wimbledon experience even better?
Now it’s your chance to create a prototype app which uses, creates, consumes, or analyses data in and around The Championships to enhance the fans’ experience on-site. Your code will create, consume, or analyze data in and around The Championships (either previously generated or real-time) to enhance the fans’ experience on-site.
You can also contribute your own data if you like. Don’t have any? That’s okay. There's some on the website to download
We will have prizes for the Best mobile app and Best Data Insights.
To take part, upload your app to BlueMix and send us a 2-4 minute video demonstrating your solution's use of IBM technology and include a 500 word max abstract.
We are starting this to run from October 24 - November 6.
The best apps will be invited to pitch in front of a live audience at IBM BusinessConnect from which we will pick our category winners, and the overall winner
- Prizes - Two show court tickets for The Wimbledon Championship 2015 and the opportunity to work with IBM Interactive Experience team in the UK, to explore how your solution might be incorporated into the official Wimbledon mobile app for the 2015 Championships.
http://www.ibm.com/uk/wimbledon_innovation_challenge/