Come to WITI! Our 25th Anniversary!
So, why am I so excited to be attending the WITI conference in a matter of days?
Check out this video to find out!
[youtube https://www.youtube.com/watch?v=bqBw4OXAUJs&w=560&h=315]
Hopefully see you at WITI in Santa Clara, CA!
What I know about you! How digital marketing drives personalization
We are seeing a huge change in digital marketing driven by CAMS (cloud, analytics, mobile, social)! In this coffee break I talk to experts from @Gigya, @OgilvyOne and the irrepressible @JayBaer about the latest trends.
[youtube https://www.youtube.com/watch?v=b8_NLPcV8FI]
Tesla Dishes on Social!
At the last TieCon event in San Fran, some got to go on a Tesla tour! What a great set of learnings but of course, loving social, I took away the following on Tesla, featured in an article in Fast Company, Musk lists 4 lessons we can all benefit from:
1. Own your executive brand – If you don’t somebody else will
2. Humanize your brand
3. Don’t show up and then fall silent
4. Use Twitter as a leadership tool
Alan Godfrey, Bazaarvoice: making the social firehose useful!
As Alan Godfrey, North American Retail, Bazaarvoice points out, digital engagement with the consumer is everything, whether it be via social, mobile or other channels.
Bazaarvoice, a word-of-mouth content company, helps brands understand who is buying what and why. Their ratings and reviews platform helps retailers in many ways, including the placement of products in stores!
[youtube https://www.youtube.com/watch?v=iLmt5Tiuf10]
Learn more about building customer engagement with Bazaarvoice!
Everything you need to know, you learned in kindergarten!
What is the most important lesson of all? That SHARING is what counts! Watch this Coffee Break video to learn why in business it’s no longer what you know: it’s what you share.
[youtube https://www.youtube.com/watch?v=7Qm882Y6XCQ&w=560&h=315]
The Internet of Things Featured at TieCon this week in San Fran!
Happy Monday and welcome to our Coffee Break!
Today we are going to explore the Internet of Things which promises to far surpass the disruption we’ve already seen with the smartphone. You can expect to see vast amounts of data generated opening up whole new industries, like that around the Connected Car:
[youtube https://www.youtube.com/watch?v=EJQxkcsiiyw&w=560&h=315]
I’m looking forward to explore these theme further this week during my TiEcon keynote!
Macy’s is dressing each customer with data and social!
I love this Macy's story of their use of Big Data and Social almost as much as I love shopping!!!!!
[youtube=http://www.youtube.com/watch?v=Vb1UJOxB1mY]
And read this case study! The highlights are:
- Macy’s wanted its online store to offer a more personalized shopping experience so they established a more engaging and data driven website.
- With IBM Big Data & Analytics, customer preferences can be combined with recent purchase histories to create personalized recommendations and promotions.
- The result, called "My Macy’s," is a sweeping initiative designed to embed a customer-centric philosophy into every aspect of the company’s operations.
http://www.ibm.com/smarterplanet/us/en/madewithibm/stories/#!story/20
Social in the Pharmacy Industry - changing the world with Alden Zecha, Sproxil
A must watch!
[youtube=http://www.youtube.com/watch?v=i3_-lTFrIXk&feature=youtu.be]
USC's Pete Cardon - an advocate for Social in Education!
[youtube=http://www.youtube.com/watch?v=XE0q1Gxjk0w&feature=youtu.be]