Building an employment recognition system at Honda with IBM Partner Kango Gift!
[youtube=http://www.youtube.com/watch?v=IzQ-CqpQ2J8&feature=youtu.be]
Not Seven of Nine - Eight of Nine! IBM Clear Leader in Social Business according to Experton
Back in 2011, I told you about my trip to Germany and what I learned about German companies adopting social business principles at great rate, companies like Bayer and Sennheiser. Even GAD as on stage to tell their Social Business Success at IBM Connect!
And just today, other amazing news has arrived from Germany! It’s about IBM and about our service and product offering being assessed by an external research, advisory and consulting company alongside over 90 other vendors.
Experton, the European Analyst firm, did this extensive vendor benchmark on Social Business for the German market. They are – at least to my knowledge – the first ones collecting data from Social Business Services up to different software components playing into the Social Business space. Just published early 2014 their study shows 9 different quadrants.
And the results remind me of Star Trek Voyager -- 7 of 9. Why? IBM is in the leader quadrant in 8 of 9 quadrants. The only quadrant not listing IBM as leader is the one for Social CRM. And that’s just because IBM doesn't have an offer in this space...
This is an outstanding and impressive achievement and shows the companies commitment in the Social Business space. You can find more information on the results here including some impressive numbers for the social business market in general.
According to Experton, the market for social business for communication & collaboration (SB4CC) even outpaces cloud computing as IT and business driver with a compound annual growth rate (CAGR) of 50% by 2016!
You want to get a summary of the study? Send a note to Stefan.Pfeiffer@de.ibm.com. He will make sure, that you get the PDF as soon as it’s available.
Happy Valentines! Digital tip of the week –– Organize your Twitter stream by creating lists
When you follow a high number of profiles on Twitter, it is sometimes difficult to get to know the important and useful tweets in between the “noise” of your timeline. Twitter Lists come in handy to keep up with the best tweets from the people you follow and cut the noise in your stream. You can have different categories of lists eg “customers”, “partners” etc to help you sort the content and you can make your lists public or private. Plus, lists are a form of appreciation on Twitter, a gesture of gratitude. And you might get listed back too.
Learn how to create Twitter lists here.
https://support.twitter.com/articles/76460-how-to-use-twitter-lists
Come THROWDOWN your APP!!! Get Exposure at IBM Pulse!
We’re taking the App Throwdown to IBM Pulse 2014!
Calling all IBM Business Partners! Come and join us for IBM Pulse (Our Premier CLOUD event!) where we'll be holding an App Throwdown! Compete with your best solution and be highlighted in front of Clients and IBM Sales teams during qualifying rounds. The winner will be on main stage on Day 3 in front of over 8,000 Re-sellers, Clients, and IBM Sellers - giving you the opportunity to reach a new and broad audience!
In addition to sharing your solution with the conference audience, we will be leveraging Mutual Minds to magnify the reach of your company and your solution. For example, during the main stage session of the AppThrowdown at our recent IBM Connect event, social impressions totalled over 21.7M! (read more about it here) and the winner already has more leads than they can handle!
The Details:
Is my solution eligible? Your need to demonstrate your solution's use of our Cloud Solution show how your solution runs on SoftLayer or IBM BlueMix. OR integration with IBM Security or Smarter Infrastructure products.
What do I need to do to apply? Submit a 2-5 minute video demonstration of an application that you have built integrating with the solutions above.
How do I register? Click here to fill out this brief form. We're waiting for your submissions!
Please join me there live!!
We have a winner - IBM's 2014 Global Entrepreneur of the YEAR! Coriell Life Sciences
[youtube=http://www.youtube.com/watch?v=1Zt9QkiTT1k&feature=youtu.be]
Defense won the SuperBowl, but does it work in Social?
I was watching the SuperBowl and the verdict was the Defense Wins SuperBowls!
But does it win the Social Business game?
What does a defensive vs an offensive Social Business Plan look like?
Well first, for any plan you need to do a set of key tasks:
- Have plan and set goals - you can't get where you are going without a goal!
- Establish metrics for success
- Know your audience
- Hang with the right folks
- Share your best stuff
- Measure, rinse and repeat
- Be You!
Defense: A defensive strategy is to prevent the other side from scoring a point. Defense usually attempts to mitigate an opponent’s impact.
Defensive Social would be:
- Listening to what is being said and then responding
- Protecting identities and security
- Having a plan for any kind of "blogosphere" attack
Offense: An offensive play will goes after the goal line aggressively.
An offensive play would be more focused on:
- Sharing Point of View to shape the discussion and then jump in
- Joining communities to be a valued based member, knowing that you do not own your audience
- Focused on the social relationship to influence
Just as in any great football game, you really need to do both to succeed!!! I believe that both are required to win the hearts of your clients.
Both are needed to succeed --- Just ask the Seahawks!!
Entrepreneur Coffee Break- Welcome to IBM Entrepreneur Week
Happy Monday! This Monday begins our IBM Entrepreneur Coffee Break- Welcome to IBM Entrepreneur Week!!
[youtube=http://www.youtube.com/watch?v=vG8jC_7BD_Y&feature=youtu.be]
At IBM Entrepreneur Week: 30 minutes you don’t want to miss! Eric Ries will ROCK it!
I am so excited! Did you hear?
Eric Ries @ericries, Lean Startup guru, will be a keynote speaker for the IBM SmartCamp Global Finals—happening during IBM Entrepreneur Week #IBMEW, February 3-7! Eric will talk about his new approach to business, called The Lean Startup, which maximizes a startup’s potential by using their resources more effectively. But that’s all I’m going to share here. Listen from Eric himself in the video below!
Register now for IBM Global SmartCamp Finals to hear from Eric in person at The Bently in San Francisco or watch via LiveStream. And don’t forget to take part in the other fabulous activities taking place during IBM Entrepreneur Week.
Check them out here!
[youtube http://www.youtube.com/watch?v=yGwHPhssNoM&w=560&h=315]