OUT with the old hierarchy, IN with social! Qumu and Safeway!
For our Coffee Break this week we will explore the vast impact social is having on the structure of companies and how you can prepare your organization for collaboration.
Look to see how Qumu is revolutionizing internal communication. I am here in California and Safeway's are everywhere!
Take a peek at what they are doing!
[youtube https://www.youtube.com/watch?v=CaAHdViIrJc]
As always, let me know your feedback!
Tesla Dishes on Social!
At the last TieCon event in San Fran, some got to go on a Tesla tour! What a great set of learnings but of course, loving social, I took away the following on Tesla, featured in an article in Fast Company, Musk lists 4 lessons we can all benefit from:
1. Own your executive brand – If you don’t somebody else will
2. Humanize your brand
3. Don’t show up and then fall silent
4. Use Twitter as a leadership tool
TiEcon: 4K startups, Watson, BlueMix, IoT and more!
I really had a great time at TiEcon this past week. What an event! From my Internet of Things keynote to the Watson presence and BlueMix workshop, the largest entrepreneur conference in the world was packed with a phenomenal array of business and thought leaders from across the planet!
[youtube https://www.youtube.com/watch?v=ZP-T0ijrtuE]
Alan Godfrey, Bazaarvoice: making the social firehose useful!
As Alan Godfrey, North American Retail, Bazaarvoice points out, digital engagement with the consumer is everything, whether it be via social, mobile or other channels.
Bazaarvoice, a word-of-mouth content company, helps brands understand who is buying what and why. Their ratings and reviews platform helps retailers in many ways, including the placement of products in stores!
[youtube https://www.youtube.com/watch?v=iLmt5Tiuf10]
Learn more about building customer engagement with Bazaarvoice!
Everything you need to know, you learned in kindergarten!
What is the most important lesson of all? That SHARING is what counts! Watch this Coffee Break video to learn why in business it’s no longer what you know: it’s what you share.
[youtube https://www.youtube.com/watch?v=7Qm882Y6XCQ&w=560&h=315]
The Internet of Things Featured at TieCon this week in San Fran!
Happy Monday and welcome to our Coffee Break!
Today we are going to explore the Internet of Things which promises to far surpass the disruption we’ve already seen with the smartphone. You can expect to see vast amounts of data generated opening up whole new industries, like that around the Connected Car:
[youtube https://www.youtube.com/watch?v=EJQxkcsiiyw&w=560&h=315]
I’m looking forward to explore these theme further this week during my TiEcon keynote!
Adena DeMonte, Badgeville on gamification and the psychology of motivation!
As Adena DeMonte, Director, Corporate Marketing, Badgeville, points out in this conversation gamification really can be applied across the enterprise in order to motivate certain behaviors. This involves psychology in the planning of motivation techniques for different roles, and analytics to measure the behavioral outcomes.
[youtube https://www.youtube.com/watch?v=Slm1S3eOntE?rel=0&w=560&h=315]
Learn more about Badgeville gamification solutions
Digital tip of the week – LinkedIn netiquette: how to “behave” in LinkedIn Groups
LinkedIn Groups have become a good source of business information but could easily derive to an incorrect behavior (eg. Use posts for commercial advertising), which can be considered bad netiquette in this network. The LinkedIn Groups normally have their own rules, but there are some general tips to be a good “neighbor” on this social network:
Align the content of your post with the group mission and policies and try to add some value (check with the group manager if you are not sure your post is appropiate)
Try not to create more than one or two discussions per week (if you need more, maybe you should consider creating your own group)
If the group does not have policies, read the atmosphere and see what other people post or the content that seems to get a lot of people’s coments.
Macy’s is dressing each customer with data and social!
I love this Macy's story of their use of Big Data and Social almost as much as I love shopping!!!!!
[youtube=http://www.youtube.com/watch?v=Vb1UJOxB1mY]
And read this case study! The highlights are:
- Macy’s wanted its online store to offer a more personalized shopping experience so they established a more engaging and data driven website.
- With IBM Big Data & Analytics, customer preferences can be combined with recent purchase histories to create personalized recommendations and promotions.
- The result, called "My Macy’s," is a sweeping initiative designed to embed a customer-centric philosophy into every aspect of the company’s operations.
http://www.ibm.com/smarterplanet/us/en/madewithibm/stories/#!story/20
Germany and Social Business! An Infographic
Do you remember when we did the 5 Social Business Surprises? One of those was Germany's leadership of the world in Social Business especially inside of companies.
Now, 2 years later, we see that the social business landscape in Germany is growing in leaps and bounds. According to forecasts by the Experton Group, social business investments for communication and collaboration in Germany are set to grow by more than 50 percent per year from 2013 to 2016.
The number of social business solutions available on the market is growing at the same rapid pace. To help customers make decisions within this environment, the Experton Group identified and assessed around 100 social business offerings. The Social Business Vendor Benchmark 2014 is the first extensive comparative study of its kind in Germany.
