Tim Brown, CEO of IDEO talks latest design trends at #SXSW

I'm sure many of you may be familiar with Tim Brown through his leadership of the ground-breaking IDEO design and consultancy firm. Well, SXSW offers many opportunities, including that to hear directly from luminaries such as Tim.

Phil Gilbert, General Manager for IBM Design recently caught up with Tim, who explained how design is impacting some of the most significant global trends: mobile and big data.

[youtube http://www.youtube.com/watch?v=yxHG-PCigDk?rel=0&w=560&h=315]

If you haven't already, check out IDEO and if you are at SXSW, come see Tim speak later today!


Who will win the title of the IBM SxSW Mobile Marketing Master?

It could be you!!  During SxSW,  IBM is holding the IBM Mobile Web Push Marketing Challenge. We are looking for creative mobile campaigns created with IBM Mobile Web Push.

IBM Mobile Web Push delivers personalized push notifications to mobile and tablet website viewers. Subscribers will get fast access to this service through the IBM Cloud for business online marketplace to start creating highly targeted and personalized web push notifications in minutes.  No databases, no programming, no headaches.

Submission consists of a 3 minute (or less) video showing:

  • Mobile Web Push marketing campaign
  • A short (500 word or less) testimonial of your experience.
  • Videos posted on YouTube
  • Videos must be received by March 14th

The Mobile Marketing Master will be announced in this blog on March 17th and showcased on IBM’s website.

Submissions will be evaluated based on:
Ingenuity (creative integration, elegance, novel use, etc.)
User Experience (memorable, visually striking, emotive, etc.)
Build your brand! Socialize your expertise! Submit your application today!

Take a look at a sample marketing campaign here . It was created in 90 seconds!

Get a jump start on the competition and sign up right now for a 30 day free trial and submit your video selection as the SxSW Mobile Marketing Master, or, if you want to talk to someone about this awesome product, come on by the Expo Booth 328/330 at SXSW and check out how IBM Mobile Web Push delivers personalized push notifications to mobile and tablet website viewers.


How can you help more women enter IT? Reshma Saujani from Girls Who Code explains

I had a fascinating discussion recently with Reshma Saujani, Founder and CEO for Girls Who Code. We discussed why so few women are embarking in careers in Computer Science and what we need to do to address this.

[youtube http://www.youtube.com/watch?v=qaaZnKioH8Q?rel=0&w=560&h=315]

You will find Reshma speaking at the upcoming SXSW conference in Austin, TX.  


It's a BlueMix Party at SXSW and YOU'RE INVITED! MONDAY

OK, here's the lowdown.

We're having a party at SXSW with food and drink and you're invited! If you're a developer who's always looking for the latest and greatest technology to build on, or have an idea for the next big mobile app, this party is for you!

Register at http://bit.ly/1i3eWok and use the promotional code, SMAC_at_SXSW.

You'll have the opportunity to learn about BlueMix, IBM's open platform for developing and deploying omni-channel applications. Think about it, this could be the perfect environment for your next big project!

And, do you remember the supercomputer that won Jeopardy? We want YOU to put Watson to work with IBM's Watson Mobile Developer Challenge! Learn how you can submit your ideas for a mobile application powered with Watson's powerful cognitive computing technology.

Take advantage of this awesome networking event and the opportunity to learn more about the latest and greatest IBM technology.

So let's get the food, drink, and ideas flowing! I look forward to seeing you there!


Create an App for Cloud and Mobile at PULSE!

With the world's mobile worker population expected to reach 1.3 BILLION by 2015, we need some expert app developers to keep up!

With this in mind, I want to share with you some interesting facts and statistics you should know as you consider the value of attending an event like Pulse for your cloud business.

pulse2014-facebook-9bpulse2014-facebook-7b

Our App Throwdown event at Pulse is not just a competition. It's core intention is to get you in the game! The tiles above are not just describing what's going to happen in the industry, it's potentially describing your cloud business.

The App Throwdown will take place on Monday, February 24th. The winner will be on main stage on Wednesday, February 26th, in front of over 8,000 re-sellers, clients, and IBM sellers – giving you the opportunity to reach a new and broad audience!

This is your chance to show off your cloud solution and shine! Register now  https://greenhouse.lotus.com/forms/anon/org/app/d1672a73-80de-473e-8fcf-473f25927516/launch/index.html?form=F_Form1

and get in the game!


Think Cloud is just an IT obsession? Think again!

[youtube=http://www.youtube.com/watch?v=l1-Tan5TzgA&feature=youtu.be]


Join me at IBM's Cloud Conference in Vegas! 14 Predictions!

The IBM Pulse 2014 conference is just around the corner! As the premier cloud conference, Pulse is an exciting event where you can explore the latest developments in cloud, security and asset management. This year's Pulse will be on February 23-26 in Las Vegas.

I invite you to attend my breakout session where I'll be talking about my 14 predictions for social business trends in 2014. I love looking forward as we journey into a new year of social business. To that end, I'll discuss key topics around themes, such as social tools, social talent and social conText.

To get a taste for my breakout session, watch this video I blogged about at the close of last year:

[youtube=http://www.youtube.com/watch?v=Jf5yg_ERDfo&list=UU5uf_n9qa5yQOGEXdGn2uKw&feature=c4-overview]

To add my breakout sessin to your Pulse conference agenda, go to this page <link to https://www-950.ibm.com/events/global/pulse/agenda/preview.html?sessionid=BME-2170A> and click the arrow button.

Hope to see you in Las Vegas, and I'm really looking forward to sharing my predictions with you and hearing some of your own!


Celebrate Valentine's Day and Great Relationships!! A Salute to IBM Partners!

The top 3 ways we love to partner!

Happy Valentine's day!!

[youtube=http://www.youtube.com/watch?v=u-qCGUo62-Y&feature=youtu.be]


Come THROWDOWN your APP!!! Get Exposure at IBM Pulse!

We’re taking the App Throwdown to IBM Pulse 2014!

Calling all IBM Business Partners! Come and join us for IBM Pulse (Our Premier CLOUD event!) where we'll be holding an App Throwdown! Compete with your best solution and be highlighted in front of Clients and IBM Sales teams during qualifying rounds. The winner will be on main stage on Day 3 in front of over 8,000 Re-sellers, Clients, and IBM Sellers - giving you the opportunity to reach a new and broad audience!

In addition to sharing your solution with the conference audience, we will be leveraging Mutual Minds to magnify the reach of your company and your solution. For example, during the main stage session of the AppThrowdown at our recent IBM Connect event, social impressions totalled over 21.7M! (read more about it here) and the winner already has more leads than they can handle!

The Details:

Is my solution eligible? Your need to demonstrate your solution's use of our Cloud Solution show how your solution runs on SoftLayer or IBM BlueMix. OR integration with IBM Security or Smarter Infrastructure products.

What do I need to do to apply? Submit a 2-5 minute video demonstration of an application that you have built integrating with the solutions above.

How do I register? Click here to fill out this brief form. We're waiting for your submissions!

Please join me there live!!