More followers? Just ask! Follow me! sandy_carter
So I was reading this weekend -- with my broken leg, there is not a lot to do! I learned some interesting things about how to drive more from Twitter --- quite simple actually -- just ask.
In an analysis by Twitter, they found that 4 core ways to get great results from your Tweets are:
1 Ask for a download. Explicitly asking people to download accompanied by a link increases URL clicks by an average of 13%.
2 Ask for a Retweet. Explicitly asking people to retweet increases retweets by an average of 311%.
3 Ask for a follow. Explicitly asking for a follow increases followers by an average of 258%.
4 Ask for a reply. Explicitly asking for a reply increased replies by an average of 334%
So would you guys please follow me on Twitter at sandy_carter and subscribe to my BLOG! Pretty Please!
Learning from Coca Cola Social Presentation at the Global Airline Summit
Lessons from Coke on their Social Journey!
1. We speak in storytelling. We make sure the story is engaging, surprising, and grounded in experience. It is choked full of emotion. The new generation wants to be engaged in something exciting. Coke showed a great video of bringing the world together featuring India and Pakistan. Very Powerful! We strive for Shareability.
2. We embrace our new SalesForce. Most openness comes when something goes wrong. But look at something like TripAdvisor. They have postive and negative. Social networkers are willing to provide feedback both positive and negative. Coca-cola has 24M impressions from themselves, and 124M impressions from consumers.
3. Listen first and then engage. Everyone wants to be heard. But they want a response. If you start you must go all the way! Coca-Cola uses gen y's to answer the social questions.
4. Speed trumps perfection today. Gave an example of the response of a top retail fashion company and it took 10 days for a response. And it was in the form of a 3 line PR release....not in social! Stock price took a beating while they polished the story. Great example. Oreo cookie speed on their "You can still dunk in the dark" when the lights went out unexpectedly at the US Superbowl. Brillant social marketing in 5 minutes from Oreo! It took over the social conversation -- be ready, and give people the freedom to embrace the principle of speed.
5. Allow transparent conversation and play well. Both positive and negative. The way that you handle and manage them really matters. Make sure you establish long term relationships.
You can't feed just one seagull (a series on Social and Vacation!)
This past week I was at the beach -- with a very relaxing time in the sun. The whole time I was there I saw social in so many different ways.
Once when my daughters tried to feed one seagull , they ended up with a whole flock. You can't just feed one ! Or can you?
In Social, you should respond to comments in a way that showcases that your brand really cares and engages around client concerns. Responding is an important part of interacting and engaging with your audience, while also humanizing your brand, improving brand loyalty and creating brand ambassadors.
But you don't have to respond to all negative comments. Have a well thought out plan and know what "level" of comment that you want to respond too. In some cases, have other clients speak on your behalf. Unlike at the beach, you don't have to feed all the seagulls.
Social Business Tip of the Day: Twitter Two-Step Verification
Twitter has introduced a new verification feature, after Burger King, Jeep and the Associated Press have all had their Twitter accounts hacked in the last year. Considering Twitter handles are hacked regularly, you should take a few minutes to set up the new verification system:
First off, you’ll have to:
Once that’s out of the way:
1. Go to your
-
account settings
on twitter.com and check the “Require a verification code when I sign in” box.
2. When prompted, click Okay, send me a message.
3. If you receive our verification message, click Yes (Note: you’ll have to enter your password). Once this is set up, when you log in to your account on twitter.com, a six digit code will be sent via SMS to your phone. You’ll have to enter the code when prompted and then you can sign in. Obviously, if you’ve saved your password and don’t log out often, you won’t have to do this. But if you do log out often (or get kicked out because of a browser update), you’ll have to move forward with entering the randomly generated 6-digit code to log-in each time.
For more on this AND to learn about logging into Twitter on other devices and apps (which has an additional few steps).
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Twitter: fastest growing social platform +40% Q2 to Q4 2012 #socbiz #ibmconnect
Check out the new infographic from my favorite Global Webindex.
