Social Selling! Tip #4 "Learning" Your Clients Through Social Networks
Happy Monday!
We are continuing our Monday series on Social Selling -- today focused on our Tip #4! I am to start the discussion on how you know your prospects and clients.
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Social selling: Tip #5 Build your social graph!
Happy Monday!
We are continuing our social selling series and today will focus on one of the top 5 pieces of advice for strong selling in the blogosphere!
The Blogosphere is a connected community of all blogs and their interconnections, including micro-blogs, LinkedIn, Facebook, and so on. Essentially all social tools online.
Have fun building your social graph!
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Social Trend #3: Innovation is accelerated in Culture through ideation & predictive
Happy Monday! Social Business Trends are shaking the world and today's Social Coffee Break is about our third trend.
Innovation must be part of a corporation's culture. Things are moving so fast those who can change and adapt will be most competitive. In today's Social world, innovation is accelerated through social. See how ideation (crowdsourcing) and predictive capability (analytics) accelerate innovation in corporations!
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You can't feed just one seagull (a series on Social and Vacation!)
This past week I was at the beach -- with a very relaxing time in the sun. The whole time I was there I saw social in so many different ways.
Once when my daughters tried to feed one seagull , they ended up with a whole flock. You can't just feed one ! Or can you?
In Social, you should respond to comments in a way that showcases that your brand really cares and engages around client concerns. Responding is an important part of interacting and engaging with your audience, while also humanizing your brand, improving brand loyalty and creating brand ambassadors.
But you don't have to respond to all negative comments. Have a well thought out plan and know what "level" of comment that you want to respond too. In some cases, have other clients speak on your behalf. Unlike at the beach, you don't have to feed all the seagulls.
Thank God it's Monday! Social Business Trend 2
Everyone always celebrates Friday so I thought today we'd celebrate Monday with a great Social Business coffee Break.
Today we are focused on the 2nd core trend in Socialytics: Marketing not just to a demographic but to the power of 1. (Reminder; trend 1 was the power of information sharing and that driving a need socially to recognize expertise and trust!)
As always tell me what you think!
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Did you know? Featured in WITI Keynote Tomorrow -- Social Media Statistics!
In preparing for this week's WITI keynote, I found some great factoids!
First, over 1/5th of the world’s population are online - that's over 1.2B people. The number of text messages sent and received every day exceeds the total population of the planet! WOW!
If MySpace were a country, it would be the 11th largest population.
45% of Facebook’s audience is now 26 or older, with women over 55 the fastest growing group!
Between February 2008 and May 2009, the Twitter community grew by over 4,000% to an estimated 20 million+ users. In December 2008, over 14 billion web videos were viewed by 150 million online Americans, an increase of 13% over November ‘08!
People with more than twenty connections on LinkedIn are thirty-four times more likely to be approached with a job opportunity than people with less than five.
All 500 of the Fortune 500 are represented in LinkedIn. In fact, 499 of them are represented by director-level and above employees!
Send me your factoids!!!