We talked about using gaming to train and drive demand in the new world.
We piloted an Innov8 gaming strategy (see this post! http://www-01.ibm.com/software/solutions/soa/innov8/index.html) and have now gone to Innvo8 2.0! I wanted to share the updates & progress with you on our great IBM gamer Phaedra Boinodiris!
Web Traffic/Metrics
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Traffic has doubled since May! Thousands are playing per week
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>75% avg clickthrough of eNurture emails (avg in industry is 25%)
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Over 3.5M gamers used the Proactive LivePerson chat offering more information from the game on our products — an 4000% & uptick in the use of the tool.
Usage Beyond Web
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Our Serious Game is now in Widespread use in our Briefing Centers Worldwide
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Innov8 2.0 is featured in our lobbies
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We also have heavy standalone usage by our enablement teams in many geos
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Many of our events feature a Gaming Competition!
I am sold on Serious Gaming. What are your thoughts?
We wanted to take the serious game and take it outside the web as well.