Take 6 minutes today to plan your social approach!

Minute 1:    I am known for (two to four things) today. By this time next year, I want to be known for (two to four more things)

Minute 2:   My public visibility program includes: x, y, and z .  Examples:  Buy Google URL, Jump into LinkedIn:, Blog – Be Brave and start one! ,     Tweet!

Minute 3:  Grow a core community of enthusiasts to:   Build a loyal brand army that makes your success their cause, Harness their goodwill to generate insight, Increase your engagement in important conversations

Minute 4:  Examination:  Is social media right for your business? Is your community online? Find out which platforms they prefer and what they need from you.

Minute 5:  Engagement: How can you bring value to the conversation? What can you add that will engage your target audience & influencers?

Minute 6:  Execution & Experimentation:  You need a plan. Start small, but have a roadmap for engagement and experimentation short/long term. Remember that even experimentation is a process – you must have anticipated outcomes and be systematic.