30 Words on Dec 30th To Articulate Social!
I was playing around with thoughts of Social .. and since it is December 30th .. I decided to try for 30 words. I'd love for you to add to and delete from the list below! (Notice that most of the words start with a C...interesting!
Ready, set, go!!!
- Relationships
- Content
- ROI
- Visual
- Mobile
- Analytics
- Engagement
- Advocacy
- Community
- Crowdsourcing
- Friend/Fan
- Reach
- Governance
- Reach
- Authenticity
- Connections
- Influence
- Sentiment
- Infographic
- Citizen journalism
- Internet of things
- Scaled intimacy
- Leadership
- Branding
- Voice
- Learn through monitoring
- Data
- Collaborate
- Conversation
- Fun!
Santa's Little Helper! Internet of Things!
My take on Santa with help from the Internet of Things!
[youtube=http://youtu.be/p3fZQ1Ix55s]
MSL Study Reveals that Millennials partner with Business not Govt for Social Good!
Millennials are those born between 1980 and 2000. (See my blog at http://socialbusinesssandy.com/2014/12/18/infographic-the-millennial-experience-why-it-is-important/ for a view of their characteristics which are very positive!)
Today I was flying back from California and read a report by MSL featured in Fortune. It found that Millennials are partnering with business for Social change, not government.
Some facts:
- 83% of millennials want business to do more to help the future
- 78% recommend companies base on the good they do
- 69% of employees want their companies to make it easier for them to get involved
Let's join the Millennials in spirit and action!!! I know I am!
Infographic The Millennial Experience! Why it is important!
The Millennial Experience
themillennialexperience.weebly.com/
IBM Cloud
ibm.com/cloud
3 Core Social Business Learnings and Aha moments!
Last night I was at a holiday party, and my colleague asked me "what are you going to blog on tomorrow?" So I told him I didn't know but as the night went on, and he asked me questions, he received a lot of value from a few simple learnings so I thought I'd share with you and hope I deliver value to you as well!
1. #IWillRideWithYou The tragedy that occurred in Sydney Australia broke my heart. But one thing that came out was a powerful and positive use of social media. After the tragedy, there were some women from certain faiths that were fearful about the repercussions to them. So a group started the hashtag that assured that "I will ride with you!" to support them. This use of social was a reinforcement that social is a positive force!
2. Social Selling. I was struck this week by 2 phrases that I heard from major Fortune 100 companies and start-ups. The first was that ABC is now not Always Be Selling but now it is Always be connecting. The second was your Networth is your Network. Powerful Tidbits!
3. Images are currency. Images have surpassed text as the currency of choice in social conversations. This week alone in numerous conversations I heard about how companies are using emojis, emoticons, and stickers as integral parts of their social media conversations. Have you heard of the Unicode Consortium ? I just learned about them and found over 200 new symbols. And from my techy meetings, I learned that emojis are "code", not images, so metrics can be driven through textual tools.
What were your AHAs this week? Please share!
Kids Code!: The smell of pizza and the sounds of coding in Austin Texas!
Early education is so important! That's why I blogged recently about teaching binary code to toddlers (see my video blog post at http://socialbusinesssandy.com/2014/12/08/video-blog-teaching-binary-to-toddlers-is-it-important-for-all-to-code/). And I believe we should be encouraging kids of all ages to learn how to code and create software that serves a purpose.
What we learned recently is that if you combine pizza with Bluemix, what you get is a room full of students who are ready to create and deploy mobile apps!
At the IBM Innovation Center in Austin, we had 24 middle school and high school students, plus their parents, attend a Kids Code! event. The room was filled with eager students excited about creating their own web-based mobile apps! As they worked on their projects, hands would eagerly go up whenever the students had a question. Everyone was working patiently and diligently! And their parents were engaged, too, as they assisted and worked closely with their students to finish the coding task.
Every now and then, you could hear sounds of delight as students one by one were deploying their first mobile app! It was such a great learning atmosphere!
One of the more fascinating things was the tools each student would use to code with Bluemix. Some were using laptops, some using tablets, while others were using smartphones! I think that is so wonderful because these are the tools of today!
IBM will host more events like this around the globe. However, if you are interested in getting your student involved in coding now, there are great resources online to help you get started. Coderdojo, Code.org and Hour of Code are all great resources you can use to expose your student to the fun and creativity of coding! It might start a lifetime of software creation!
Helpful links:
Coderdojo -> https://coderdojo.com/
Code.org -> http://code.org/
Hour of Code -> http://hourofcode.com/us
As a social tool, LinkedIn is growing in Influence
I love the research from the Global Web Index and today's aha moment was around LinkedIn. As outlined in our GWI Social report, LinkedIn’s active user figure has increased by 50% in the las6 months.
Did you know that 30% of online 16-64s have an account on LinkedIn? And 1 in 8 have said they have actively used LinkedIn within the last month.
In fact, 1 in 10 online 45-64s are active on LinkedIn – making it the second oldest network in terms of its age profile and giving it a user base which is similar to Facebook’s.
What’s more, a quarter of LinkedIn’s active users are in the top income quartile, while almost half say they tend to buy brands they see advertised. In both cases, this puts LinkedIn ahead of Facebook – giving some indication as to why the social networking giant is after a bigger slice of this premium audience.