Social Tip of the Week! Turn off Retweets!

Do you follow somebody on twitter who publishes great content but also tends to retweet anything (like anyone who thanks them), thus making it really hard for you to spot the interesting pieces in the mass of tweets? Than try this useful function: To turn off a person’s retweets, go on their profile, click on the little person icon next to the following button and select “Turn off retweets”. One exception: This only works for retweets sent by using the retweet button, not for those with RT at the beginning of the tweet.


SoMo -- Social Mobile Beginners View!

Ah!  Happy Monday!  My 2 favorite things in one coffee break -- mobile and social!   SoMo!

This is just a quick introduction to the combination of both with some facts and figures.

Enjoy!  And provide me feedback!

[youtube=http://www.youtube.com/user/SOASandy?ob=5#p/u/0/gMNTx3LX3SA]


Link Internal and External Social for Higher Benefits!

Hot of the presses!

  • 96% of companies don’t link internal & external efforts – Dachis Social Business Council, August 2012
  • And if you do link them together as per McKinsey's Web 2.0 Survey – calculating the average benefit increase of Fully Networked compared to only Internal or External -- showed that “Fully Networked” companies achieve 3.6X higher benefit increase.

So how about you?  Are you linking the 2 together?


Social Business Coffee Break Vblog! CEMEX as best practice

Happy Social Business Coffee Break!

This is CEMEX one of the very best Social Businesses in the world!

[youtube=http://www.youtube.com/watch?v=tHf-p_CeDeA&feature=youtu.be]


What are the benefits of becoming a social business?

In most of the visits I do with companies on social, the big question I get asked is what is the benefit of becoming a social business? 

Here are a few great benefits that I see:

  • Stronger employee engagement.   Stronger employee engagement leads to great client engagement.  In a social business, employees are smarter, more loyal, and engaged because their organization uses social networks, collaboration systems and shared messaging services. 
  • Great talent in and around!  A "social" approach enables employees around the world to tap into each other’s expertise and connections. Companies can attract top talent and give employees the social tools they need to work together. Executives can layer analytics on top of social technologies to make sure their companies have the right skills and expertise to meet market demands.
  • Exceptional client service.  A social business is also one where customer service is exceptional because the company reaches out to customers through social networks, Twitter and blogs in innovative ways and acts on the insights it pulls together about consumers.   That way, customer service teams have the insights and the analytics they need to predict and resolve problems before they happen.
  • Personalized.   Value in a Social Business is created not for 'market segments' or demographics but for individuals.  Companies can dish up more targeted offers to customers and respond more quickly to their problems. R&D can gain new sources of inspirations and insight from customers and employees so that the products customers want are the ones that get to market ... customized to their particular need, even made to order!

What are your thoughts on the value you see in Social?


Video blog from Social Business Coffee Break Series! Social Selling!

Happy Monday!

Today in our Social Business Coffee Break series we will focus in on the value of using social in your sales process.

I'd love your thoughts as well!

[youtube=http://www.youtube.com/watch?v=qQdKGyCit0s&feature=youtu.be]


Social Business Tip of the Day! LinkedIn Mentions

Social Media Tip of the Day!

Did you know that LinkedIn just announced a new function – mentions – which makes it easier to engage with your network by mentioning connections and companies in conversations on LinkedIn. Just start typing the name of a connection or a company in your status update box or a comment field and select the person from the list that appears in the drop-down.

The person or company you mentioned will receive a notification that they have been mentioned. Mentions will be rolled out to English-speaking members first.