Welcome to Social Business all you Pragmatics!!! A Video Blog!
Welcome to our Social Business Coffee Break !!! I am welcoming all you pragmatics to the social era!
Trying to get adoption and use of social from these folks are very different for companies than the leaders and visionary!
I'd love your thoughts!
[youtube=http://www.youtube.com/watch?v=WTJ1z_DeDqU&feature=youtu.be]
Very cool Social tool for Women in Businesses - the Women's ToolBox !
I have been fortunate to meet an incredible group of women through my professional and organizational roles, and one person who shares my passion for expanding opportunities would like to encourage more women to connect with each other and access great resources through her organization, The Women's Toolbox. Janet Powers, the Chief Executive Connector, will -- in her own words -- help you FIND Your Voice, SHARPEN Your Skills, SHARE Your Expertise and EXPAND Your Network. Its tagline (“Practical Advice for Busy Business Women”) illustrates its mission is to empower, educate, and entertain women.
I had the opportunity to talk with Janet at a lunch I hosted for female executives during our recent global customer event IBM Connect, and she suggested we work together in our support of women's empowerment. As part of her commitment, I am excited to share that if you become a new member of The Women's Toolbox, for a limited time you will receive a copy of my book, Get Bold: Using Social Media to Create a New Type of Social Business. I hope you will learn more about the resources available from Janet's organization, and that you will share the opportunity to participate with the women in your networks as well.
Join online at
http://womenstoolbox.com/join-today/.
Does Social Require you lose control (of your brand?!)
Is losing control of your brand a good thing or a bad thing?
We are used to operating with the idea that we have to protect the brand. How do we lose control of our brand so that our customers have a role in shaping our brand as much as we do?
Well, we know that your brand is not what you say it is, but what everyone else decides. Social enables you to influence your brand and engage where and how others want to talk. You can identify and engage influencers and unleash your employees as a “digital army” by building with customers and convert them to brand ambassadors
If you use Social Analytics to identify needs in the marketplace for specific products, features, or process enhancements by listening and this could allow you to tweak your brand value prop. Leveraging crowdsourcing to engage employees, partners, and even customers in innovation discussions increases the number and sources of new ideas; but also enables the best ideas to become more visible and mature through collaboration.
I LOVE having brands be leveraged by clients is great -- and I don't think that it is anything new. Companies now orchestrate and can shape the brand not based on what we are selling but on their character, their interactions, their experiences.
Check out our IBM CMO Jon Iwata!
[vimeo http://vimeo.com/62205426]
Social in Insurance -- Overhyped or unused?
With over 66% of top financially performing companies leverage social in their processes and over 80% positive impact on trust for CEOs who openly communicate on social, social can mean power to some and hype to others.
In the next 3-5 years the use of social media by Insurers will increase from 4% to 51% as one of the most important mechanisms to engage customers according to IBM CEO study.
Is this because of hype? I don't think so. Financial Services has always been a “social” industry – we are now just shifting from F2F and phone to more online interaction; mirroring the shift of our customers and employees. The leading FSS companies are using social to explain changes to the financial environment and to provide increased clarity around specific products – partially due to changing regulatory requirements, but also to build trust.
Financial Services as a sector suffers from a major trust gap – social is a powerful capability for building trust
Financial Advisors are using social to engage clients and prospects – using social compliance capabilities to provide support for suitability and records retention. Many financial companies have embraced external social media for brand promotion, engagement, and marketing. Leading financial companies have also brought social capabilities inside the firewall. Regulatory requirements necessitate active social compliance monitoring and reporting
Complex, expert-oriented activities (e.g. commercial or specialty underwriting) can be faster (social collaboration) and more accurate (engaging the right people). Networking social capabilities into traditional core insurance and financial services business processes and legacy systems can create dramatic value while leveraging investments you have already made.
Today I am at Prudential for their Technology Leadership Conference and we will discuss these topics and more! I'd love your thoughts - especially if you are in the industry!
Clash of Civilizations - email in a Social World!
Global E-mail Patterns Reveal “Clash of Civilizations”
The global pattern of e-mail communication reflects the cultural fault lines of thought to determine future conflict, say computational social scientists.
Researchers analyzed a global database of e-mail messages, and their locations, sent by more than 10 million people over the space of a year. The results suggest that the pattern of connections between these people, clearly reflects the host civilizations. In other words, the way we send e-mails is a reflection of the mesh of civilizations that is an important driver of future conflict.
Social Business Adoption Best Practice #9: Brand Army!
Happy Monday and grab that coffee!!!
Today's Social Business Coffee Break is about forming that important Brand Army!
Let me know your thoughts!
[youtube=http://www.youtube.com/watch?v=4vN8JO6lmvg&feature=youtu.be]
Social Business Coffee Break! Adoption Best Practice: Reverse Mentoring
Happy Monday! This is our 8th Best Practice for Social Business Adoption.
It is all about Reverse Mentoring -- a great best practice!
Tell me what you think!
Big Data & Social Analytics are a powerful multiplier in predicting & preventing acts of violence
In the US, we have experienced some acts of violence. As President Obama stated shortly after a recent tragedy, “We won’t be able to stop every violent act, but if there is even one thing that we can do to prevent any of these events, we have a deep obligation, all of us, to try.”
What if there was a new emerging technology that has proven that some of these violent acts can be detected and prevented before they occur?
Over the past eight weeks, several violent acts on school campuses throughout the United States & Canada have been successfully stopped through the use of “Social-Network-Intelligence-Policing”. For example, last week at City University New York in Staten Island, a student was arrested after threatening to shoot and kill students at the CUNY campus in Brooklyn, New York.[i] No students or faculty were injured. On February 8th, 2013 in Kerns, Utah a high school student was arrested after he threatened to blow up his high school. School police checking out the threat found a photo of explosives and put the school on lock down.[ii] No students or faculty were injured. On February 5th, 2013 in Murrieta, California a high school student threatened to kill his teacher. The student was arrested before he could carry out his planned attack.[iii]
Research data shows that individuals, or groups of individuals who plan to conduct violent acts, most likely will post their intentions or a manifesto on public (non-private) social network sites just prior (8 – 72 hours) to initiating these violent acts or attacks. A small window of time exists where law enforcement and school faculty can legally monitor, detect and interdict these events before they occur.
In all three of these recent cases, the GEOCOP System (www.geocop.com) alerted law enforcement or school faculty to these emerging violent acts before they occurred. GEOCOP stands for Geospatial-Common-Operations-Picture and it fuses social network monitoring and analytics services with geospatial data to give law enforcement predictive insights into emerging threats and events.
The recent emergence of “Big Social Network Data Monitoring, Analytics and Collaboration” technologies provide law enforcement and government agencies a powerful and legal force multiplier in predicting and preventing acts of violence on our school campuses. Several State Police agencies across the United States use this system. The GEOCOP system is another fantastic example where innovation and enterprise social network technologies are making a real difference in protecting our children and school campuses.
[i] http://www.nypost.com/p/news/local/cuny_slay_threats_nZzeA3eQZCSORE3tZuKdBL?utm_medium=rss&utm_content=%20%20%20%20%20%20%20%20Local
[ii] http://www.nbc11news.com/news/nationalnews/headlines/Police-Student-to-face-felony-for-Twitter-threat-190389291.html
[iii] http://murrieta.patch.com/articles/student-arrested-for-alleged-online-threat-against-vista-murrieta-high-schoolteacher#comments_list
Note – The GEOCOP Solution is owned by Global Technologies Solutions (GTS Corporation) and is exclusively sold by HMS TECHNOLOGIES CORP. The GEOCOP and TACTrend Solutions are built on IBM’s Social Business Software Technologies which include WebSphere Portal, SameTime, IBM Connections and IBM Analytics Technologies.
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http://www.nypost.com/p/news/local/cuny_slay_threats_nZzeA3eQZCSORE3tZuKdBL?utm_medium=rss&utm_content=%20%20%20%20%20%20%20%20Local
[1] http://www.nbc11news.com/news/nationalnews/headlines/Police-Student-to-face-felony-for-Twitter-threat-190389291.html
[1] http://murrieta.patch.com/articles/student-arrested-for-alleged-online-threat-against-vista-murrieta-high-schoolteacher#comments_list
Note – The GEOCOP Solution is owned by Global Technologies Solutions (GTS Corporation) and is exclusively sold by HMS TECHNOLOGIES CORP. The GEOCOP and TACTrend Solutions are built on IBM’s Social Business Software Technologies which include WebSphere Portal, SameTime, IBM Connections and IBM Analytics Technologies.
Social Business Coffee Break On Adoption from #SXSW! #socbiz #ibmsocialbiz
Happy Monday in the Great Austin Texas!
Today we are on step #7 of the Top 10 Best practices for Social Business Adoption!
As a reminder, here are my top 10!
So here's the best practice on Motivation!!
Adoption Best Practice #7! Motivation!
Social Business Tip of the Day: Sentiment Matters! #socialbiz #ibmsocialbiz #ibmconnect
What is Sentiment? Per the Free Online Dictionary, Sentiment is the measurement of thought, view, or attitude, especially one based mainly on emotion instead of reason. So really, a view on whether someone is positive or negative about a company, brand, or idea that is in the blogosphere.
Sentiment is the way that people view what you are doing either positively or negatively. A Social Business needs to be able to analyze sentiment and filter by concepts, hot words and media sets to have a complete comparative analysis by comparing positive, negative, neutral, or ambivalent sentiment.
Sentiment Analysis helps a Social Business make evidence-based messaging decisions with analysis into consumer and stakeholder sentiment. It adds value in assessing precision trends and changes in perception of your corporate reputation and reaction to campaigns.
In addition, it can help you identify and target new channels to drive greater advocacy of your products and services with key influencers based on an analysis of sentiment For example, the effectiveness of your campaigns’ messages and their impact on consumers’ purchasing decisions as well as the resonance and believability of their promise is valuable information.