Social Content Curation with Hootsuite and IBM Connections! Woo Hoo!
Great news! HootSuite has now integrated into my favorite social platform, IBM Connections!
As you know, thousands of companies have deployed social software for their internal collaboration and/or to build and maintain relationships with their partners and customers.
To manage my own social presence on public social networks such as Twitter, I use HootSuite.
I’m not the only one who uses different tools to manage social within my company and outside of my company. As I spoke with Forbes earlier this week (CLICK HERE), many companies are seeing the business value of social media and understanding that it’s imperative to bring social media and internal enterprise communications together in order to better serve customers and engage employees. This effective distribution of content both internally and externally to an organization is a component of a social content curation plan.
Today HootSuite announced (Announcement) the private Beta integration with IBM Connections platform.
Now with a couple of clicks, I can publish content into my IBM Connections status update and Community streams directly from the HootSuite dashboard. Viola! I can also view all my social media channels, including IBM Connections from within the HootSuite dashboard!
The HootSuite – IBM Connections Application is free for HootSuite Enterprise and IBM Connections customers. Get started now! Request the beta here http://socialbusiness.hootsuite.com/ibm-beta-request.
Powering the Omnichannel For The Holidays
Woo hoo! I LOVE the holiday season. And given I am a techy, I love seeing shoppers taking to their laptops and mobile phones as well as the malls and stores to fill their holiday gift lists.
Did you know that 'Click Frenzy' Sales Jumped 16% this year. Is this a preview to come for US's Black Friday and Cyber Monday?
Retailers who connect these dots into a true omni-channel experience will be the big winners.
This video shows how shoppers will do it this season!!!
[youtube=http://www.youtube.com/watch?v=G8vve9U3joo&feature=youtu.be]
Join Me with partner Shoutlet for a Live Hangout on Must-Watch Social Trends
Curious what social trends will influence the next year in social?
Join me this Thursday 8/22 to hear my thoughts on the topic! I’ll be talking hot social trends during the Afternoon Snack – a live Hangout with Shoutlet COO Aaron Everson.
We’ll cover what’s shaping the industry now and in the months to come, from the rise of social business to the growth of mobile and better social analytics. As someone who champions social business everyday, I’m looking forward to a rich conversation that will provide you with some food for thought as you build your social program and collaborate internally to inject social thinking into all that you do.
You can register for the event here, or on G+ directly. You'll also have an opportunity to ask me questions during the Q&A! http://shout.lt/k1c2
Social Tip for FRIDAY! Create a Tribe !
A tribe is a group of people connected to an idea, connected to a leader and connected to each other. Being a member of a tribe not only changes the way you perceive the world -- you see members of the group as insiders and nonmembers as outsiders -- it changes your affiliation with the team. You are no longer just a fan but you're part of the family!
When you form a relationship with someone, your brain thinks of that person as being part of you. This is called self-expansion. With you use social engagement you form a self-expanding relationship with your clients. This explains alot of the emotion you feel. The companies successes and failures feel like your own.
Find the Easter Eggs! Social Business Coffee Break - A Vblog on METRICS!
Happy Monday!
Our final Adoption Best Practice today! This one is all about Metrics! Metrics for me are like finding Easter Eggs -- you get the goodies and the score for the day!
Tell me how you are measuring YOUR success!
[youtube=http://www.youtube.com/watch?v=g0m5EFFu6k4&feature=youtu.be]
Social Overload?! Can you handle the pressure?!
Every brand wants you to join their community. Overload, too many social channels – internal networks, external networks, personal networks, a new social media tool launched once every 24 hours. Everyone wants to collaborate, work with each other. Can we handle all the pressure?
- 76% of brand conversations happen offline
- 14% of brand conversations happen by phone
- 8% of brand conversations happen online
Have we hit a social media plateau?
In recent client conversations on usage of social media, the trendsetters appear to be “socialed out”. Most early adopters seem to be overwhelmed with their personal, corporate, and professional social networks. In fact, respondents feel that adding any additional network for anything social is quite overwhelming.
Recent early adopter surveys identify five key phases of social media adoption. Per Ray Wang, they are:
Phase 1: Eager early adopters. Users eagerly experimented in the newness of the medium. Early adopters attempt to apply the medium to everything.
Phase 2: Ubiquitous usage. Rapid adoption put the medium in the hands of the masses.
Phase 3: Relevant ratonalization. Brands and enterprises apply the medium to the right business use cases and processes.
Phase 4: Desensitization and fatal fatigue. Inundated with marketing, bombarded with irrelevant content, and tired of the newness of the medium, customers begin tuning out.
Phase 5: Rejuvenation. Maturation of the medium ushers an improved era of engagement.
What do you think ?
Social Mail is here! #socbiz #ibmsocialbiz
Woo Hoo!
I am tingling as I use our new Notes 9 Social edition! Not because it is a next release of Notes, but because it is an amazing Social tool! It is Social Mail -- here today!
Some people think e-mail has always been social, and others say email and social are like oil and water.
I think it's a mix! And that's why I love it! My husband says I like my cake and eat it too! So with Social Mail I can do both -- have mail and social!
Social mail is the seamless integration of everything -- all your collaboration tools -- where and when you want them. Often, that's alongside your inbox.
And I mean everything. All the new & cool social stuff like Profiles, communities, file sharing, real time audio and video communications, presence and more, all right there. And I mean your desktop applications; your public social networks; your Tweets; and your other business applications. All together. No switching, stopping, or waiting.
But social mail is is also about the integration of messaging into those other applications-- shouldn't my desire to communicate be freed from the boundaries of a traditional email client application? Social mail is about having access any time & anywhere -- on my PC, my phone, my tablet, on my desktop, and even in the cloud.
Social mail lets me focus on my idea or the business problem I need to solve. Ultimately, a social mail experience is about empowering people to collaborate seamlessly and in context, so you forget about managing email and just get work done.
Social Business Coffee Break On Adoption from #SXSW! #socbiz #ibmsocialbiz
Happy Monday in the Great Austin Texas!
Today we are on step #7 of the Top 10 Best practices for Social Business Adoption!
As a reminder, here are my top 10!
So here's the best practice on Motivation!!
Adoption Best Practice #7! Motivation!
Smarter Workfoce: 5 Core Changes and Focus #ibmsocialbiz #socbiz #smarterworkforce #kenexa
I just was asked to speak at an event this week and was asked what the changes are in a company or organization with a Smarter Workforce!
Here's my view. I'd love to hear yours!
1. Finding the right people are key so smart recruiting and smart convincing but what's the core change here?
The people that you are recruiting want a new way to work. Digital Natives and Millennials now actively look at employer’s social business policies as a deciding factor, according to an industry study So while you are looking for the perfect employee (use Kenexa to get that skill and Culture fit!), they will be interviewing you in this War on Talent.
2. Continuous training is essential. How has training changed?
Very much. Today's worker was to learn from peers. With all those great TV shows and YouTube short clips, they need short teachable moments. Did you know that Gaming has an 80% higher recall than normal classroom discussion? I think that the way we train must match the new way of receiving information: from peers, fun, and in digestable chunks.
Social learning and gamification are the ways of the future.
3. Not just what you know but finding experts.
When I grew up, it was all about how much you knew. While that matters today, it matters as much how networked you are. Can you find an expert in the world today so that you can find the answer you need!
- I loved the quote that you have to fight a networked structure with a networked structure. You are at a disadvantage if you don't have Social Expertise Location and Social Analytics with that Big Data linkage (more on this in a later blog!)
4. A smarter workforce engages their employees.
Did you know that Engaged employees are up to 43% more productive? The way to great client engagement is through employee engagement. The Smarter Workforce is one where engagement of employees is a #1 focus.
There are lots of collaborative techniques to use on engagement and certain tools. For instance, 80% of college students want to choose their work device and it must be mobile. –71% of college students, 68% of employees believe corporate devices should be used for social. So if you are crafting your social strategy, make sure you are thinking Social Mobile! SoMO!
5. Social Leadership
Employees have an 82% higher trust factor for executives and leaders that use and leverage Social. From the Government summit, CEO Study-Government Factoids:
- 60% Government leaders plan dramatic improvements in organizational openness through greater external and internal collaboration
- 67% Government leaders view collaboration environments are key for engaging employees
- 74% envision they will partner more extensively to innovate and meet their missions objectives
I think Social leadership is about being
- Open
- Engaging
- Leverage Collective Intelligence
- Trusted
What do you guys think? What did I miss?