Social Business Adoption Best Practice #4: Skills and New Roles #ibmsocialbiz #socbiz #socialbusiness #connect13
Happy Monday and welcome to our Social Business Coffee Break!
Today we are focused on our 4th Best Practice for Adoption -- Skills and Roles!
Let me know what you think!
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Friday "Short" Social Business Thoughts - Your Social Image 1-2-3 #socbiz #ibmsocialbiz #socialbusiness #ibmconnect
Across all your social tools of choice, you should plan your social brand or create it (a longer blog on this later!)
But for now, think through a few things:
- What do you want your brand to stand for?
- What picture is your brand?
- How do you leverage for your company?
You want your profile to be amazing (see this one ! http://www.socialbusinessnews.com/your-social-profile-must-be-amazing/ )
Remember, brand is about emotion. Think through these items!
Consider:
- Writing and reusing in every social tool your "Brand Elevator Pitch"
- A consistent picture throughout Twitter, Facebook, and LinkedIn.
- Search yourself on: Google and see what your brand is today.
- Leverage groups on LinkedIn and Facebook. Stay in touch regularly – link back to your blogs.
- Actively manage what is posted on your wall.
So, our 1-2-3 tips!
1. Decide your personal brand and match your actions to the brand!
2. Choose the right tools (LinkedIn, Tweetdeck, Wordpress, etc.)
3. Always ask is what I am doing right consistent with my brand?
What is a Smart Workforce? Social is the difference. #ibmsocialbiz #kenexa #socbiz
One of the emerging trends my clients are telling me about -- as they adopt social business and really embed social in their business processes -- is the idea of a "Smarter Workforce."
One attribute of an organization with a Smarter Workforce is the way they build their teams.
The way we recruit people has certainly changed. It wasn't that long ago that the Sunday newspaper came thick with job want ads, since recruiting in those days meant lots of expensive advertising and endless rounds of interviews. The advent of online job postings streamlined that process for sure, and saved a lot of trees, but there's an even newer trend we're seeing, as social business works its way into the business processes of leading organizations.
Especially at one end of the job market -- when you're after recent graduates and people in the earlier stages of their careers -- newspaper ads won't reach them, and even online job postings are just "meh."
My most successful customers tell us they need to attract talent, not recruit it, and there's a big difference. I think social is that difference. Do you agree?
Attracting top candidates is more than just awareness -- sure they know you're hiring, but now what?
The trick is to attract the right candidates, who have the strengths, career aspirations and personalities your org needs to succeed -- and them match them with the right roles, the right parts of your org, and the right place in your organization's culture.
What do you do at your company? How do you find the right candidates? How do you use social to match the people you attract with jobs you and they want?
Social Business Adoption Best Practice #3: Governance and Policies are crucial! #socbiz #ibmsocialbiz #socialbusiness
We have documented a great set of best practices for Adopting Social Business. With only 22% of managers saying they are "ready" for social, we need to focus on the governance and policies to enable the organization to drive success.
Take a listen to our third best practice!
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4 Major Trends Shaping Social Business in 2013 and Beyond! #ibmconnect #ibmsocialbiz #socbiz
Yesterday we had a fascinating panel at IBM Connect in Orlando on the 4 trends shaping Social Business in 2013. The discussion was led by Mark Fidelman @markfidelman and included Beverly Macy @BeverlyMacy and myself.
Here's a quick summary in case you weren't there!
- Beyond Marketing. The true social business is so far beyond marketing and is inclusive of every process in their business. In the Beyond Marketing area, we are seeing SociaL go to work in Sales, Water, Patents, Compliance, Legal, Talent Management, Supply Chain and more. It is time for Marketing to teach the rest of the org and for IT to stand up to the biz table with the focus on Social ! Examples include: City of Dubuque, Lowe's, David Jones, and more!
- Social + Analytics + Mobile + Cloud and I added the +Physical world. This 5 way is the way to competitive advantage. Mobile is in the smarter workforce. IDC said that 1.3fB people leverage their mobile devide as their #1 way to Collaborate! 68% use mobile as their primary way of social networking!
Examples include Retailers bridging virtual and real world with magic hangers. Check this out!
3. Social Business Comprehensive approach - technology + Adoption Plan. 57% of social businesses fail because they ignore Adoption. I am doing a whole series on the top 10 adoption best practices. One Social business coffee break a week on Mondays!!! Please join our series!
4. Social Business education and plan - it is critical that you address all types at your company: Digital Natives, Digital Immigrants and Non Digital. Education in fun ways is required. The way people learn is changing to gamification and the what of people must learn is different. From what you know to 'how do you find" what you need to know!!!
Social Business Example: The BIC card! #ibmconnect #ibm #ibmsocialbiz #socbiz
After 9/11 when the planes slammed into the NYC World trade Towers, Fire Chief Jack Murphy thought that there had to be a better way for responders to access critical building data to better plan their response operations. Jack invented the Building Information Card (BIC) for NYC on 9/11. The BIC became "Local Law 26" in New York City; whereby every NYC skyscraper and tall building required a building information card (flash card) to be maintained in the lobby to serve as a responder’s "Flash Card" to enable a responder to quickly understand a building's lay out and critical information. Fast forward to 2011. Jack approached the IBM social Business Team to automate the paper building information card into a mobile web application.
In the past 60 days, over 40+ building owners and the Jersey City Fire Chief have deployed their building data on eBIC Social mobile application. . "They are transforming emergency response operations through social business."
Check this out! http://www.ebicard.com
Social Business Tip of the Day: Adoption Matters Most #ibmconnect #ibm #ibmsocialbiz #socbiz
On Monday, I will start the first of a series on Social Business Adoption built on our 10 Step Methdology for Adoption!
Why am I doing this?
Well look at the facts! 
Preparedness, Social Roles, and Integration into a companies processes mean that Social is Essential. As we will see, adoption of social is a very important focus -- and it starts with preparedness, defining the right team and roles, and integrating it into the business! Join me as we go into the facets of Adoption!
Social Buzz: Social Talks at Connect 2013! #ibmsocialbiz #socbiz #ibm #ibmconnect
I am SO excited about IBM Connect that is starting on Sunday in Orlando! We have many social learning opportunities to learn from each other in informal settings. This year IBM Connect Team Social has invited IBM Champions, thought leaders, and experienced social business managers to share best practices, tips of the trade, and ideas about becoming a social business.
So, come join the conversations. And while there you can recharge your mobile device in the Social Cafe in the solution showcase, right next to the bookstore.
I've looked at the Social Buzz schedule on the IBM Social Business Insights blog https://www-304.ibm.com/connections/blogs/socialbusiness/entry/social_buzz_at_ibmconnect?lang=en_us
and these are just a few of the don't miss talks.
The Value of Social (Monday 12:30-1:00 PM)
by Chris Heuer, Deloitte Digital https://twitter.com/chrisheuer
Measuring the value of Social Media is difficult but not impossible. It starts with
understanding that value includes revenue generated, but it is also much more...
http://www.deloitte.com/view/en_US/us/Services/consulting/technology-consulting/deloitte-on-technology/aade2c6a536f7310VgnVCM1000001956f00aRCRD.htm
The Past, Present and Future of Data (Tuesday 12:30 - 1:00 PM)
by Alex Williams, TechCrunch https://twitter.com/alexwilliams
A look at how data has changed the way we get our work done and what the
implications are for the future.
http://techcrunch.com/author/alex-williams/
How Social Listening is the Best-kept Secret to Smarter Marketing (Tuesday 1:00 – 1:30 PM)
by Bryan Kramer, CEO at PureMatter https://twitter.com/bryankramer
Too many companies treat social media as a one-way conversation. We will discuss a specific set of steps for listening effectively in order to build an effective marketing strategy. (I can't agree with him more!)
How to Improve Your Social Eminence (Wednesday 1:30 -2 PM)
Tips and tricks on how to increase your reach and engage your audience from leaders in social business. Featuring Social Influencers, Sarah Carter, General Manager, Social Business for Actiance @SarahActiance and Louis Richardson, IBM Social Business Evangelist, @inter_vivos. Hosted by, Colleen Burns, External Relations and Social Media Manager, IBM @Colleeni
Did you know that January 28th is Community Manager Appreciation Day?
Joyce Davis, IBM Community Manager for IBM Collaboration https://twitter.com/jadintx is talking about the 7 Habits of Successful Community Managers (Monday 2:00-2:30)
She is a role model for community managers!
I'm putting them all on my calendar. See you there!
Social Business Coffee Break: For University and Colleges! #ibmconnect #ibm #ibmsocialbiz #socbiz
Happy Monday! It is time for our Social Business Coffee Break -- today focused on University and Colleges!
Another coffee break crowdsourced by YOU!
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